Global Personal Grooming Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

What is the Global Personal Grooming Market Size and Growth Rate?

• The global personal grooming market size was valued at USD 156.69 billion in 2025 and is expected to reach USD 182.73 billion by 2033, at a CAGR of1.94% during the forecast period
• The rise in awareness regarding beautification amongst men and women is one of the major factors anticipated to drive the personal grooming market growth rate
• Moreover, the rise per capita income and increase in the working population are also expected to fuel the growth of the personal grooming market

What are the Major Takeaways of Personal Grooming Market?

• The high purchasing power of the consumers, media influence, flourishing fashion and film industries and increase in the aspiration towards personal grooming among the younger population are also expected to highly impact the growth of the personal grooming market. While, high level of discretionary spending and dependence on imported products are also amongst the major factors expected to fuel the growth of the personal grooming market
• In addition, the rise in the awareness regarding the importance of overall personal care regime associated with emerging trends in fashion and social media’s influence are expected to bring various opportunities that will lead to the growth of the personal grooming market in the above mentioned forecast period
• Europe dominated the personal grooming market with a 35.32% revenue share in 2025, driven by strong growth in premium skincare, men’s grooming, electric grooming devices, and the rising influence of clean beauty trends across the U.K., Germany, France, and Italy
• Asia-Pacific is projected to register the fastest CAGR of 7.21% from 2026 to 2033, driven by rising disposable incomes, rapid urbanisation, increasing youth population, and accelerated adoption of skincare, haircare, male grooming, and beauty devices across China, India, Japan, South Korea, and Southeast Asia
• The Skin Care Products segment dominated the market with a 31.7% share in 2025, supported by rising demand for daily skincare essentials, anti-aging creams, sun protection products, and dermatologist-recommended formulation

Report Scope and Personal Grooming Market Segmentation

What is the Key Trend in the Personal Grooming Market?

Rapid Shift Toward Smart, Portable, and Technology-Integrated Personal Grooming Devices

• The personal grooming market is witnessing strong adoption of compact, smart, and ergonomically designed grooming devices equipped with digital controls, built-in sensors, and energy-efficient technologies
• Manufacturers are introducing multi-functional, high-precision grooming tools featuring advanced blades, skin-protection systems, heat-control mechanisms, and AI-enabled customization for improved user experience
• Growing demand for lightweight, travel-friendly, and rechargeable grooming devices is driving usage across home-care consumers, salons, and professional grooming center
  • For instance, companies such as Philips, Braun, Panasonic, Wahl, and Dyson are upgrading their electric shavers, trimmers, and hair-care tools with AI skin-adaptation sensors, digital displays, long-lasting batteries, and smart-connectivity features
• Increasing need for personal hygiene, precision styling, and convenience is accelerating the shift toward intelligent and user-adaptive grooming devices
• As consumers prioritize ease, safety, and personalization, smart and connected Personal Grooming products will remain central to shaping next-gen grooming experiences

What are the Key Drivers of Personal Grooming Market?

• Rising demand for easy-to-use, effective, and aesthetically appealing grooming tools supporting everyday shaving, trimming, hair styling, and skincare routines
  • For instance, in 2025, leading companies such as Philips, Procter & Gamble (Braun), and Panasonic upgraded their portfolios with faster motors, skin-safe technologies, and longer battery life, strengthening market competitiveness
• Growing adoption of men’s grooming products, women’s beauty tools, and unisex grooming categories is boosting demand across the U.S., Europe, and Asia-Pacific
• Advancements in blade materials, motor efficiency, heat regulation, waterproofing, and dermatologically tested components have improved durability, safety, and comfort
• Rising use of smart grooming devices, premium styling tools, and technologically advanced hair-care appliances is expanding customer demand across e-commerce and retail channels
• Supported by strong investments in beauty-tech innovation, consumer lifestyle upgrades, and self-care awareness, the Personal Grooming market is expected to witness robust long-term growth

Which Factor is Challenging the Growth of the Personal Grooming Market?

• High costs associated with premium electric shavers, advanced hair styling devices, and smart grooming tools limit adoption in price-sensitive markets
  • For instance, during 2024–2025, fluctuations in battery materials, micro-motors, and electronic component prices increased overall manufacturing costs for multiple global brands
• Complexity in maintaining long-term product performance, device hygiene, blade durability, and battery efficiency increases the need for customer education and after-sales support
• Limited awareness in emerging markets regarding digital grooming technologies, professional-grade features, and device maintenance slows market expansion
• Competition from low-cost alternatives, manual grooming tools, and counterfeit products puts pressure on pricing and brand value
• To overcome these challenges, companies are focusing on cost-optimized designs, subscription-based blade replacements, digital tutorials, and enhanced warranty programs to strengthen customer engagement and global adoption

How is the Personal Grooming Market Segmented?

The market is segmented on the basis of product type, end use, and distribution channel.

• By Product Type

The personal grooming market by product type is segmented into Skin Care Products, Hair Care Products, Oral Care Products, Make-Up Products, Fragrances & Deodorants, and Others. The Skin Care Products segment dominated the market with a 31.7% share in 2025, supported by rising demand for daily skincare essentials, anti-aging creams, sun protection products, and dermatologist-recommended formulations. Increasing consumer awareness regarding hygiene, wellness, and preventive skincare, combined with the popularity of natural and chemical-free products, drives strong adoption across all age groups.

The Hair Care Products segment is projected to grow at the fastest CAGR from 2026 to 2033, driven by rising demand for premium shampoos, conditioners, serums, hair styling tools, and scalp care solutions. Rapid urbanization, pollution, lifestyle changes, and the influence of beauty influencers continue to boost growth. Overall, product diversification and premiumization trends are strengthening the segment outlook.

• By End Use

The personal grooming market by end use is segmented into Men and Women. The Women segment dominated the market with a 54.2% share in 2025, driven by high consumption of skincare, haircare, makeup, and premium personal beauty products. Increasing focus on personalized beauty solutions, rising disposable income, and expanding availability of beauty-tech devices continue to influence purchase behavior.

The Men segment is expected to grow at the fastest CAGR from 2026 to 2033, fueled by increasing adoption of beard-care products, shaving tools, men’s grooming kits, and fragrance lines. Rapid expansion of men’s grooming awareness, social media influence, and launch of gender-specific formulations are contributing to accelerating demand. Growth in premium grooming accessories, electric shavers, and professional styling tools further strengthens the men’s segment outlook.

• By Distribution Channel

The personal grooming market by distribution channel is segmented into Online, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, and Others. (Your earlier list contained technical verticals—this corrected version reflects the actual distribution segmentation for Personal Grooming.) The Supermarkets/Hypermarkets segment dominated the market with a 38.6% share in 2025, owing to the availability of a wide product range, attractive discounts, trusted brands, and easy product comparison. Strong consumer preference for in-store experience and instant product access supports segment leadership.

The Online segment is projected to grow at the fastest CAGR from 2026 to 2033, driven by rising e-commerce penetration, influencer-led marketing, subscription-based grooming boxes, and rapid adoption of digital shopping platforms. Growing trust in online reviews, doorstep delivery, and exclusive web-only product launches further boost online sales, strengthening long-term growth potential.

Which Region Holds the Largest Share of the Personal Grooming Market?

• Europe dominated the personal grooming market with a 35.32% revenue share in 2025, driven by strong growth in premium skincare, men’s grooming, electric grooming devices, and the rising influence of clean beauty trends across the U.K., Germany, France, and Italy. High adoption of advanced grooming appliances, dermatologically tested formulations, personalised beauty solutions, and digital retail channels continues to fuel demand across salons, homes, wellness centres, and specialty retail stores
• Leading companies in Europe are introducing next-generation shavers, trimmers, hair-styling devices, skin analyzers, and eco-friendly grooming products, strengthening the region’s technological and brand leadership. Continuous investment in R&D, sustainable packaging, and AI-driven beauty diagnostics drives long-term market expansion
• Strong consumer awareness, high spending on personal care, and widespread penetration of premium grooming brands further reinforce Europe’s market dominance

U.K. Personal Grooming Market Insight

The U.K. is the largest contributor within Europe, supported by a mature beauty and personal care ecosystem, high penetration of electric grooming devices, and growing demand for organic and dermatologically safe products. Rapid expansion of e-commerce beauty platforms, strong influence of beauty influencers, and rising adoption of customised skincare routines drive the market. Presence of premium brands, high disposable income, and strong retail networks further support market growth.

Germany Personal Grooming Market Insight

Germany contributes strongly to Europe’s leadership due to rising demand for advanced men’s grooming tools, premium hair-styling devices, and high expansion of dermatology clinics and wellness centres. Increasing consumer focus on sustainability, combined with technological innovation in electric shavers, beard trimmers, and hair removal devices, drives adoption. Strong manufacturing capabilities and preference for high-quality products support long-term growth.

Asia-Pacific Personal Grooming Market

Asia-Pacific is projected to register the fastest CAGR of 7.21% from 2026 to 2033, driven by rising disposable incomes, rapid urbanisation, increasing youth population, and accelerated adoption of skincare, haircare, male grooming, and beauty devices across China, India, Japan, South Korea, and Southeast Asia. High-volume production of consumer grooming electronics, expanding retail chains, and the booming K-beauty and J-beauty industry significantly increase regional demand. Growth in smart grooming devices, personalised beauty apps, and influencer-driven trends continues to accelerate market expansion.

China Personal Grooming Market Insight

China is the largest contributor in Asia-Pacific due to massive growth in premium skincare, male grooming, electric shavers, and beauty devices. Strong online beauty retail penetration, government support for local manufacturing, and rising demand for skin-tech devices drive market adoption. Localised product innovation and competitive pricing significantly boost domestic and export demand.

Japan Personal Grooming Market Insight

Japan shows steady growth supported by demand for high-precision grooming tools, anti-aging skincare, and advanced hair-removal devices. Strong emphasis on product reliability, quality, and long-term performance drives adoption of premium Personal Grooming solutions. Ageing population and rising demand for dermatology-grade products reinforce market growth.

India Personal Grooming Market Insight

India is emerging as a high-growth market driven by rising consumer spending, expanding beauty retail networks, and increasing adoption of beard grooming kits, hair-styling devices, skincare products, and personal care appliances. Growing youth population, rapid digitalisation, and strong influence of social media trends accelerate penetration across urban and semi-urban regions.

South Korea Personal Grooming Market Insight

South Korea contributes significantly due to global dominance in beauty innovation, skincare technology, and electric grooming tools. Rapid growth in skin-tech devices, premium haircare products, and smart grooming appliances drives high adoption. Strong beauty culture, technological advancement, and export growth in K-beauty products support sustained long-term expansion.

Which are the Top Companies in Personal Grooming Market?

The personal grooming industry is primarily led by well-established companies, including:

• Unilever (U.K.)
• L’Oréal S.A. (France)
• Johnson & Johnson (U.S.)
• Procter & Gamble (U.S.)
• Colgate-Palmolive Company (U.S.)
• Kao Corporation (Japan)
• Beiersdorf AG (Germany)
• Revlon (U.S.)
• Coty Inc. (U.S.)
• Edgewell Personal Care (U.S.)
• Shiseido Company, Limited (Japan)
• AVON Beauty Products India Pvt Ltd (India)
• COMBE (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Amway Corp. (U.S.)
• Mary Kay Inc. (U.S.)
• Conair Corporation (U.S.)
• Godrej Industries Limited (India)
• GALLINÉE (France)

What are the Recent Developments in Global Personal Grooming Market?

• In January 2025, Albéa Matamoros and Drunk Elephant entered into a collaboration to launch three sustainable skincare products—D-Bronzi, O-Bloos, and B-Goldi—in the U.S. market, reinforcing their commitment to eco-friendly beauty innovations. This partnership is expected to strengthen both brands' presence in the sustainable skincare segment
• In January 2025, L'Oréal partnered with IBM to apply generative artificial intelligence for creating sustainable cosmetic formulations by analysing ingredient data and optimizing material usage, leading to reduced energy consumption and environmental impact. This initiative marks a major step toward AI-driven innovation in beauty sustainability
• In August 2024, Emami acquired the remaining 49.6% stake in Helios Lifestyle, securing full ownership of “The Man Company” to expand its footprint in the fast-growing premium male grooming segment. This acquisition is expected to enhance Emami’s strategic positioning in the men’s grooming market
• In March 2024, Unilever launched a new unisex personal care line featuring minimalist, sustainable formulations with gender-neutral fragrances and packaging to meet rising demand for inclusive beauty solutions among Gen Z consumers. This launch further strengthens Unilever’s portfolio in the inclusive personal care category
• In September 2022, Michael Strahan introduced a men's skincare collection offering a hydrating face and beard wash, clear shave lotion, calming post-shave balm, face and neck moisturizer, and conditioning beard oil to target growing interest in male grooming routines. This range reinforces the brand’s presence in the modern men’s grooming market
• In June 2022, Shiseido rolled out its men’s skincare line “Sidekick” for the Asian market, focusing on lifestyle-driven grooming solutions for younger consumers. This launch demonstrates Shiseido’s commitment to strengthening its position in the Asia-Pacific grooming industry

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