Global Personalized Gifts Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 28.19 Billion |
 Market Size (Forecast Year) |
USD 57.85 Billion |
 CAGR |
% |
| Major Markets Players |
Global Personalized Gifts Market, By Product Type (Personalized Clothing, Personalized Chocolates and Chocolate Platters, Personalized Accessories, Personalized Diaries and Desk Accessories, Personalized Photo Frames and Wall Decoration and Others), End User (Women, Unisex, Kids and Men), Distribution Channel (Online Distribution Channel and Offline Distribution Channel) – Industry Trends and Forecast to 2031.
Personalized Gifts Market Analysis and Size
The personalized gifts market continues to flourish, propelled by cutting-edge methods and technologies. From custom 3D printing to AI-driven product personalization, innovation fuels growth. Consumers seek unique experiences, prompting businesses to offer hyper-personalized options. This dynamic landscape fosters creativity and fosters emotional connections between gift-givers and recipients, ensuring sustained expansion in the personalized gifts market
The global personalized gifts market size was valued at USD 28.19 billion in 2023, is projected to reach USD 57.85 billion by 2031, with a CAGR of 9.40% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
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Report Metric |
Details |
|
Forecast Period |
2024 to 2031 |
|
Base Year |
2023 |
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Historic Years |
2022 (Customizable to 2016- 2021) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Product Type (Personalized Clothing, Personalized Chocolates and Chocolate Platters, Personalized Accessories, Personalized Diaries and Desk Accessories, Personalized Photo Frames and Wall Decoration and Others), End User (Women, Unisex, Kids and Men), Distribution Channel (Online Distribution Channel and Offline Distribution Channel) |
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Countries Covered |
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) |
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Market Players Covered |
Archies Limited (India), Redbubble (Australia), Etsy Inc. (U.S.), American Greetings Corporation (U.S.), Hallmark Cards Inc. (U.S.), American Stationery (U.S.), Personalization Mall (U.S.), Marks and Spencer plc (U.K.), CafePress (U.S.), Card Factory (U.K.), and Shutterfly, Inc. (U.S.) |
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Market Opportunities |
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Market Definition
Personalized gifts are unique and thoughtful presents tailored specifically to an individual. They often include custom engravings, monograms, or personal messages, adding a special touch that sets them apart from generic gifts. From engraved jewelry and custom-made artwork to monogrammed stationery and photo albums, personalized gifts show extra effort and thoughtfulness, making them cherished keepsakes for any occasion.
Personalized Gifts Market Dynamics
Drivers
- Growing Demand for Unique and Meaningful Gifts
The growing demand for unique and meaningful gifts is a key driver propelling the personalized gifts market forward. Personalized gifts offer a special touch, reflecting thoughtfulness and care, which resonates deeply with consumers. For instance, a custom-engraved piece of jewelry with initials or a heartfelt message from a personalised gift store to create a lasting impression, making the recipient feel valued and cherished, driving the popularity of personalized gifts in today's market.
- Growing Social Media and Influencer Culture
Social media platforms and influencer marketing have been instrumental in driving the personalized gifts market by amplifying unique and creative ideas to a broad audience. For instance, Instagram influencers regularly showcase personalized gifts in aesthetically pleasing posts, inspiring followers to seek similar items. These platforms serve as powerful marketing channels, fueling consumer interest and driving purchasing decisions towards customized gifts, thereby propelling market growth.
Opportunities
- Rise of E-commerce Platforms
The surge in e-commerce platforms has revolutionized the personalized gifts market, granting consumers unparalleled access to a vast array of customized offerings. With just a few clicks, shoppers can explore diverse options and effortlessly purchase unique items online. For instance, platforms such as Etsy and Shutterfly have become go-to destinations, connecting consumers with independent artisans and offering personalized products ranging from custom jewelry to photo books, driving the market's growth exponentially.
- Shift Towards Experiential Gifting
The personalized gifts market is driven by a shift towards experiential gifting, where consumers prioritize meaningful experiences over material possessions. Personalized gifts, such as custom travel itineraries or cooking classes tailored to individual preferences, create lasting memories and emotional connections. For instance, a personalized wine tasting tour crafted to match the recipient's favorite flavors offers a unique and memorable experience, driving the popularity of personalized gifts in today's experiential-focused market.
Restraints/Challenges
- High Production Costs
The personalized gifts market faces hinderances due to costly customized manufacturing processes, restricting affordability and scalability. This expense impedes market growth, as businesses struggle to compete with mass-produced alternatives. Consequently, consumers may opt for more accessible and cost-effective options, constraining the market's expansion and profitability.
- Limited Option of Returns and Exchanges
The personalized gifts market faces limitations due to the non-refundable nature of customized items. With restricted options for returns and exchanges, businesses encounter higher return rates and potential losses. This constraint hampers market growth and profitability, as customers may hesitate to purchase personalized products without assurance of recourse in case of dissatisfaction.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In January 2024, Etsy, a leading e-commerce platform, unveiled "Gift Mode," a cutting-edge feature powered by generative AI, offering personalized gift suggestions. This innovation aims to enhance user experience and cater to individual preferences effectively
- In August 2023, Hershey India introduced bespoke gift packs tailored for Raksha Bandhan, catering to the cultural significance of the festival with personalized touches, reflecting thoughtfulness and care
- In October 2022, Dudu’s Online, an Indian-based gift emporium, launched customizable Diwali gift collections, aligning with the festive spirit and allowing customers to add personal touches to their celebrations, fostering meaningful connections
- In July 2022, Etsy debuted a new Seller app streamlining online purchases for customers, enhancing accessibility and convenience, thereby fortifying its position as a user-centric e-commerce platform dedicated to customer satisfaction
Personalized Gifts Market Scope
The market is segmented on the basis of product type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Personalized Clothing
- Personalized Chocolates and Chocolate Platters
- Personalized Accessories
- Personalized Diaries and Desk Accessories
- Personalized Photo Frames and Wall Decoration
- Others
End User
- Women
- Unisex
- Kids
- Men
Distribution Channel
- Online Distribution Channel
- Offline Distribution Channel
Personalized Gifts Market Regional Analysis/Insights
The market is analyzed and market size insights and trends are provided by product type, end user, and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America is expected to dominate the personalized gifts market, driven by a long-standing tradition of exchanging customized gifts. This trend fuels market growth, with consumers increasingly seeking unique, tailored products for various occasions, ensuring continued regional leadership in this sector.
Asia-Pacific is expected to show lucrative growth in the personalized gifts market during the forecast period, driven by increasing awareness of personalized gift benefits and rising disposable income. This region is projected to achieve the highest growth rate, reflecting a strong consumer trend towards customization and changing trends in gifting.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Personalized Gifts Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Some of the major players operating in the market are:
- Archies Limited (India)
- Redbubble (Australia)
- Etsy Inc. (U.S.)
- American Greetings Corporation (U.S.)
- Hallmark Cards Inc. (U.S.)
- American Stationery (U.S.)
- Personalization Mall (U.S.)
- Marks and Spencer plc (U.K.)
- CafePress (U.S.)
- Card Factory (U.K.)
- Shutterfly, Inc. (U.S.)
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
