- In January 2024, Etsy, a leading e-commerce platform, introduced "Gift Mode," an innovative feature powered by generative AI that provides personalized gift recommendations based on individual preferences. This advancement is designed to enhance the user experience by delivering more accurate and relevant suggestions, streamlining the gift selection process. This AI-driven feature holds significant potential for the global personalized gifts market, as it aligns with the growing consumer demand for unique and tailored gift options
- In August 2023, Hershey India launched customized gift packs specifically designed for Raksha Bandhan, reflecting the cultural importance of the festival with personalized elements that convey thoughtfulness and care. This initiative by Hershey India highlights a growing trend within the global personalized gifts market, where brands are increasingly tailoring products to align with cultural traditions and consumer preferences
- In October 2022, Dudu’s Online, an India-based gift emporium, introduced customizable Diwali gift collections, designed to complement the festive spirit and enable customers to add personalized elements to their celebrations, thereby fostering deeper emotional connections. This initiative by Dudu’s Online exemplifies a growing trend in the global personalized gifts market, where brands are capitalizing on cultural and seasonal events to offer tailored products that resonate with consumers on a personal level
- In July 2022, Etsy launched a new Seller app aimed at streamlining the online purchasing process for customers, enhancing accessibility and convenience, and further solidifying its reputation as a user-centric e-commerce platform committed to customer satisfaction. This development is particularly relevant to the global personalized gifts market, as the new app enhances Etsy's ability to offer a seamless and efficient shopping experience for consumers seeking customized products
- In April 2023, DC Wine & Spirit, a U.S.-based online liquor retailer, launched a new range of personalized gifts, offering custom and hand-painted champagne and wine bottles. This launch reflects a growing trend in the global personalized gifts market, where brands are increasingly offering customized and unique gift options to cater to consumer demand for memorable, individualized present
