Global Pet Food Flavours Market – Industry Trends and Forecast to 2029

Global Pet Food Flavours By Type (Natural Flavours, and Artificial Flavours), Application (Cat Food, Bird Food, Fish Food, and Dog Food) – Industry Trends and Forecast to 2029

Market Analysis and Size

As consumer preference for pet food flavours has increased over the last five years, manufacturers and suppliers of pet food products must optimise their product offerings to meet consumer demand. Flavour is a high-growth segment in the overall food ingredients market, and consumer preference for pet food flavours, combined with manufacturers' willingness to capitalise on the opportunity in this niche business, translated into increased demand for pet food flavours around the world.

Data Bridge Market Research analyses that the pet food flavours market was valued at a USD 8.26 billion in 2021 is expected to reach the value of USD 15.23 billion by 2029, at a CAGR of 7.95 % during the forecast period of 2022-2029.

Report scope and Market Segmentation

Market Definition

Pet food is a specialized food or diet for domesticated animals that is designed to meet their nutritional requirements. Pet food flavours are made from a variety of pet food products, including animal or natural based ingredients.

Pet Food Flavours Market Dynamics

Drivers

• Rising trend of pet humanization around the world.

As more and more pet owners want to provide their pets with human-like products or experiences, the term "pet humanization" is becoming a globally accepted term in the pet industry. Pet owners consider their pets to be family members, so they demand pet food that provides nutritional benefits, high ingredient quality, improved digestibility, and animal safety. This trend is boosting demand for high-quality pet food with high nutritional value. The humanization of pets has increased public awareness of healthy eating habits. It has enabled pet owners to spend more on high-quality pet food products, as evidenced by an increase in pet-related spending in recent years.

• Increase in the adoption of pets as well as diversification in flavours offered by the manufacturers

As the number of pets grows, so does the demand for pet food. The pet food flavour market closely follows the growing pet food market. The market offers a diverse selection of pet food flavours. Furthermore, many companies are emphasising the addition of new and more appealing flavours to their products.

Many companies, on the other hand, are focusing on developing new pet food flavours in order to increase their market presence. Demand for pet food flavour is increasing at a rapid pace in the global pet food flavour market, owing to increased disposable income and the growing trend of owning a pet.

Opportunity

Veganism is no longer limited to the human food industry; the trend is also gaining traction in the pet care and pet food industries. A growing number of pet parents are turning to veganism because they believe that vegan food products are more nutritious than conventional counterparts, and they are making the same decision when selecting dog food products. Leading players in the dog food flavouring market are investing heavily in R&D to increase the use of vegan ingredients in their products and ensure that these ingredients have the same nutritional properties as meat-based variants.

Restraints

However, rising pet obesity, regulatory issues, and rising pet allergies will have an impact on the overall growth of the pet food flavours market. Key market players are implementing strategies such as customization and partnerships to counteract the aforementioned threats and maintain growth rates.

This pet food flavours market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the pet food flavours market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Pet Food Flavours Market

The COVID-19 pandemic had a negative impact on global supply chains. The pet food industry initially suffered in terms of supply and cash flow due to restrictions in the movement of raw materials. On the other hand, demand for pet food increased steadily in many parts of the world as people adopted more pets to meet their growing need for companionship during the lockdown. To meet this demand, market participants shifted their focus from retail stores to e-commerce platforms, increasing their investments in website development.

Recent Development

• Nulo, Inc., a leading brand that manufactures and distributes pet food products such as super premium pet food and treats, announced in June 2020 that it has launched a new line of flavoured water supplements that can improve dogs' diets and maximise hydration.
• The company announced four new flavours: pork tenderloin, rotisserie chicken, beef brisket, and roasted lamb. Natural flavouring agents, vitamin B12, branched-chain amino acids (BCAAs), sodium, and potassium are among the other ingredients in these water supplements.
• West Paw, Inc., a leading U.S.-based pet foods brand that manufactures eco-friendly dog products, announced in May 2020 that it has launched a new portfolio of dog treats with two innovative flavours: peanut butter with banana and beef liver with pumpkin.

Global Pet Food Flavors Market Scope

The pet food flavors market is segmented on the basis of type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Natural Flavours
• Artificial Flavours

Application

• Cat Food
• Bird Food
• Fish Food
• Dog Food

Pet Food Flavors Market Regional Analysis/Insights

The pet food flavors market is analysed and market size insights and trends are provided by country, type and application as referenced above.

The countries covered in the pet food flavors market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

The majority of demand for pet food flavour comes from Asia-PAcific, North America, and Europe. The increasing demand for pet food flavour in this region is due to a variety of factors, including increased humanization and pet ownership. Furthermore, higher per capita expenditure on various pet food flavour products. In Latin America and the Middle East and Africa, rising urbanisation, per capita income, and the expansion of pet food companies will all contribute to an increase in demand for pet food flavour during the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Pet Food Flavours Market Share Analysis

The pet food flavours market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to pet food flavours market.

Some of the major players operating in the pet food flavours market are:

• Kerry (Ireland)
• Givaudan (Switzerland)
• Firmenich SA (Switzerland)
• Sensient Technologies Corporation (U.S)
• Symrise, (U.S)
• T.HASEGAWA CO., LTD. (Japan)
• ADM (U.S)
• Huabao International Holdings Limited. (Hongkong)
• Takasago International Corporation (Japan)