- In August 2024, Big Idea Ventures and Mars Petcare launched the Next Gen Pet Food Program, focused on sustainability and innovation in pet food production. Collaborating with AAK and Bühler, the initiative encouraged start-ups to create new proteins and fats, emphasizing solutions such as upcycling food waste and advanced extraction techniques to reduce carbon emissions in production
- In July 2023, Hill's Pet Nutrition introduced new pet food products containing MSC-certified Alaskan Pollock and insect protein, targeting pets with sensitive stomachs and skin. This product range reflects Hill's commitment to sustainable pet food processing, using wild-caught seafood and insect protein. The formulas aim to improve digestive health and skin nourishment while aligning with eco-conscious consumer trends
- In February 2020, Nestlé Purina expanded its U.S. pet food processing facility with a USD 140 million investment. This expansion was designed to meet the increasing demand for pet food in the U.S. market. The new facility supports Nestlé Purina's strategy to enhance production capacity and cater to the growing trend of pet nutrition and sustainability
