Global Pet Toys and Training Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Pet Toys and Training Market Size

• The global pet toys and training market size was valued at USD 6.03 billion in 2024 and is expected to reach USD 10.28 billion by 2032, at a CAGR of 6.90% during the forecast period
• The market growth is largely fueled by the increasing pet ownership worldwide and the growing humanization of pets, leading to higher spending on premium and interactive pet care products. The rising awareness of pet mental and physical well-being has significantly boosted the demand for toys and training tools that promote exercise, engagement, and behavioral improvement among pets
• Furthermore, growing innovation in design, materials, and smart technology integration within pet toys is transforming consumer preferences toward durable, safe, and multifunctional products. These converging factors are accelerating the adoption of pet toys and training accessories, thereby strengthening the market’s overall expansion

Pet Toys and Training Market Analysis

• Pet toys and training products, designed to enhance pet behavior, physical health, and owner-pet interaction, have become essential components of modern pet care routines. The market’s growth is primarily driven by increasing awareness of pet enrichment and the influence of premiumization trends encouraging owners to invest in high-quality, safe, and stimulating toys
• The rising demand is further supported by the expansion of e-commerce platforms, product personalization, and sustainable manufacturing practices, positioning the pet toys and training market as one of the fastest-evolving segments within the global pet care industry
• North America dominated pet toys and training market in 2024, due to the high rate of pet ownership and increased spending on premium pet care products
• Asia-Pacific is expected to be the fastest growing region in the pet toys and training market during the forecast period due to rising pet adoption, expanding middle-class populations, and growing disposable incomes in countries such as China, Japan, and India
• Non edible segment dominated the market with a market share of 64.7% in 2024, due to their longevity, safety, and diverse product availability. These toys, often made from rubber, nylon, or polyester, are designed to withstand heavy chewing and frequent use, making them ideal for energetic pets. Pet owners prefer non-edible toys as they provide extended playtime without the risk of ingestion, ensuring both entertainment and safety. In addition, the availability of non-toxic, eco-friendly materials has enhanced consumer confidence in this segment

Report Scope and Pet Toys and Training Market Segmentation       

Pet Toys and Training Market Trends

Rising Demand for Interactive and Smart Pet Toys

• The pet toys and training market is experiencing strong growth driven by the increasing demand for interactive and smart pet toys designed to enhance engagement, mental stimulation, and overall well-being of pets. The integration of technology, sensors, and connectivity features is transforming traditional toys into intelligent products that promote active behavior and reduce boredom in pets
  • For instance, Wickedbone and PetSafe have introduced Bluetooth-enabled and motion-activated toys that can be remotely controlled through mobile applications, allowing pet owners to engage with their pets even when they are away. These innovations exemplify how digital transformation is reshaping the pet care industry through real-time monitoring and entertainment solutions
• Smart toys are increasingly incorporating features such as automatic movement, audio feedback, camera integration, and data analytics, providing pets with personalized play experiences while tracking activity levels. This trend aligns closely with the growing popularity of connected devices and the Internet of Things (IoT) in household and pet care applications
• Manufacturers are leveraging artificial intelligence to design toys that adapt to individual pet behavior and preferences, ensuring enhanced play satisfaction and cognitive interaction. Such AI-integrated systems support behavioral training and also help mitigate separation anxiety and sedentary habits in pets
• Market participants are also focusing on environmentally sustainable and durable materials such as recycled rubber, organic cotton, and natural fibers to produce eco-friendly interactive toys. For instance, West Paw Design has expanded its product line with sustainable chew toys that combine durability, safety, and environmental responsibility
• The increasing prevalence of smart and interactive pet toys marks a paradigm shift in how owners engage with their pets. As pet wellness continues to converge with technology, intelligent play solutions are set to dominate future product innovation, driving long-term value growth in the global pet toys and training market

Pet Toys and Training Market Dynamics

Driver

Increasing Pet Humanization and Premium Spending on Pet Care

• The rise of pet humanization, where pets are increasingly regarded as members of the family, is a major driver of growth in the pet toys and training market. Pet owners are investing more in premium products and accessories that enhance comfort, emotional bonding, and lifestyle quality for their pets
  • For instance, in 2024, Mars Petcare reported a surge in sales of premium pet accessories and toys, driven by the global trend of treating pets as companions requiring mental engagement and physical stimulation. Such developments demonstrate how consumer behavior is evolving toward holistic pet care experiences rather than basic ownership
• As disposable incomes and urban pet ownership rates increase, the demand for innovative, high-quality toys and training equipment is rising. Consumers are prioritizing products that improve behavior, exercise routines, and learning while reflecting personal values such as sustainability, health, and innovation
• Luxury and specialization trends are fueling interest in designer and multifunctional pet toys that combine entertainment with health monitoring functions. The inclusion of advanced materials and ergonomic designs ensures both safety and engagement, catering to pet owners who seek niche, premium-grade offerings
• The ongoing emphasis on emotional connection and lifestyle compatibility continues to shape consumer choices within the pet care market. As humanization deepens and spending on premium pet wellness products expands globally, the pet toys and training segment will maintain robust growth momentum across diverse demographic and geographic regions

Restraint/Challenge

Fluctuating Raw Material Costs

• Volatile raw material prices remain a significant challenge for the pet toys and training market, particularly as manufacturers rely on materials such as plastics, rubber, and textiles sourced from fluctuating global supply chains. Rising input costs directly affect product pricing and margin sustainability for producers
  • For instance, fluctuations in resin and synthetic rubber prices during 2023–2024 created cost pressures for major producers such as Kong Company and Petmate, resulting in selective price adjustments and scaling back of lower-margin product lines. Continuing instability in petrochemical markets has compounded procurement difficulties for polymer-based components
• In addition, increasing demand for eco-friendly and durable materials such as natural rubber or recycled fabrics often results in higher manufacturing costs. Meeting sustainability standards and certification requirements has elevated production expenses and limited affordability for price-sensitive consumer segments
• Logistical constraints and supply chain interruptions affecting freight and shipping further impact raw material sourcing and delivery timelines. The reliance on international manufacturing hubs exposes producers to regional imbalances in material availability and cost fluctuations due to exchange rate variations
• To mitigate these challenges, manufacturers are adopting localized production, raw material recycling, and long-term supplier partnerships to reduce dependency on volatile input markets. Strengthening material innovation and supply diversification will be key to stabilizing product quality and ensuring consistent growth in the pet toys and training market

Pet Toys and Training Market Scope

The market is segmented on the basis of product type, material type, animal type, and distribution channel.

• By Product Type

On the basis of product type, the pet toys and training market is segmented into ball type, interactive type, training products, and squeaky products. The ball type segment dominated the market with the largest revenue share in 2024, primarily due to its widespread popularity among both dogs and cats. Ball toys encourage physical activity and mental stimulation, which are essential for pet health, driving consistent consumer demand. Their affordability, durability, and adaptability for both indoor and outdoor play make them a preferred choice among pet owners. In addition, manufacturers are enhancing ball toys with smart sensors and treat-dispensing features, further increasing their market appeal.

The interactive type segment is projected to witness the fastest growth rate from 2025 to 2032, driven by the rising adoption of tech-enabled toys that strengthen pet-owner engagement. These toys often feature motion sensors, automatic movement, or connectivity with mobile apps to track pet activity and entertainment. The growing preference for intelligent pet gadgets in urban households, coupled with increased awareness of pet mental health, is boosting this segment. The interactive design, which helps reduce pet anxiety and boredom, is a major factor behind its accelerating demand across premium pet care markets.

• By Material Type

On the basis of material type, the market is divided into non-edible toys and edible toys. The non-edible toys segment held the largest revenue share of 64.7% in 2024, attributed to their longevity, safety, and diverse product availability. These toys, often made from rubber, nylon, or polyester, are designed to withstand heavy chewing and frequent use, making them ideal for energetic pets. Pet owners prefer non-edible toys as they provide extended playtime without the risk of ingestion, ensuring both entertainment and safety. In addition, the availability of non-toxic, eco-friendly materials has enhanced consumer confidence in this segment.

The edible toys segment is expected to register the fastest CAGR from 2025 to 2032, fueled by growing demand for multifunctional products that combine play and nutrition. Edible toys, such as chewable treats with dental benefits, appeal to health-conscious pet owners seeking enrichment and oral care solutions in a single product. The rise of natural and organic pet food trends also supports this category’s expansion. Major brands are innovating with protein-rich and flavor-infused chewable products that cater to dietary preferences, making this segment highly attractive for premium pet owners.

• By Animal Type

On the basis of animal type, the market is segmented into cats, dogs, birds, and others. The dogs segment dominated the market in 2024 with the highest revenue share, as dogs represent the largest pet ownership base globally. High engagement levels, strong attachment to play, and increased awareness about canine health drive consistent demand for toys and training tools. Dog toys offer varied functionalities—from fetch and chew toys to behavioral training aids—making them essential in pet households. Furthermore, continuous product innovation by pet brands targeting dog owners sustains this segment’s leading position.

The cats segment is expected to experience the fastest growth from 2025 to 2032, driven by the surging popularity of cats as low-maintenance companions, especially in urban regions. Cat owners are increasingly investing in toys that encourage natural hunting instincts and cognitive stimulation, such as interactive laser and feather toys. The rise of smart cat toys integrated with AI features and motion sensors is also boosting this category. In addition, the increasing awareness of feline enrichment and stress reduction contributes to rapid market expansion among cat owners.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into online distribution channel and offline distribution channel. The offline distribution channel held the largest market share in 2024, supported by strong sales through pet specialty stores, supermarkets, and veterinary clinics. Many consumers prefer physically evaluating toys for durability, texture, and safety before purchase. In-store promotional activities and the growing number of dedicated pet retail outlets further strengthen offline sales. The ability to provide personalized recommendations and instant product availability also makes this channel dominant in traditional markets.

The online distribution channel is projected to witness the fastest CAGR from 2025 to 2032, driven by the convenience of doorstep delivery and the growing penetration of e-commerce platforms. Consumers are increasingly using digital marketplaces such as Chewy, Amazon, and PetSmart to access a wide range of pet toys and training tools at competitive prices. The influence of social media marketing and subscription-based pet boxes is enhancing the digital purchase experience. Moreover, AI-based recommendations and user reviews improve buying confidence, positioning online platforms as the preferred choice for tech-savvy pet owners.

Pet Toys and Training Market Regional Analysis

• North America dominated the pet toys and training market with the largest revenue share in 2024, driven by the high rate of pet ownership and increased spending on premium pet care products
• The region’s consumers exhibit strong preferences for innovative, durable, and interactive pet toys that enhance pet engagement and health. High awareness of pet well-being, coupled with the humanization of pets, continues to boost market demand
• The presence of leading pet product manufacturers and the expansion of e-commerce retail channels further strengthen market growth across the region

U.S. Pet Toys and Training Market Insight

The U.S. pet toys and training market captured the largest revenue share in 2024 within North America, propelled by the growing emphasis on pet mental stimulation and behavioral training. Rising pet adoption rates, particularly of dogs and cats, have led to an increasing focus on play-based training methods. Consumers are also driving demand for sustainable and tech-enabled toys that monitor pet activity and encourage healthier lifestyles. Furthermore, the strong retail network of brands such as Kong, PetSafe, and Outward Hound supports continued market expansion.

Europe Pet Toys and Training Market Insight

The Europe pet toys and training market is projected to expand at a substantial CAGR throughout the forecast period, driven by rising pet adoption and heightened awareness of pet fitness and enrichment. European consumers are increasingly choosing eco-friendly and non-toxic toy materials aligned with regional sustainability goals. The region is witnessing consistent growth across both premium and affordable pet toy categories. Moreover, initiatives promoting responsible pet ownership and the presence of specialized pet boutiques are supporting steady market development.

U.K. Pet Toys and Training Market Insight

The U.K. pet toys and training market is anticipated to grow at a noteworthy CAGR during the forecast period, fueled by strong demand for interactive and cognitive training products. The increasing number of pet-friendly households and the trend of treating pets as family members are boosting market sales. Consumers in the U.K. favor multifunctional and design-focused toys that support exercise and behavior correction. The rapid rise of online pet retail platforms and subscription-based toy boxes is also contributing to market expansion.

Germany Pet Toys and Training Market Insight

The Germany pet toys and training market is expected to expand at a considerable CAGR during the forecast period, supported by the country’s focus on product safety, innovation, and quality. German consumers prioritize durable and health-oriented pet toys, with high demand for certified, eco-friendly products. The strong presence of local manufacturers specializing in high-quality training aids and chew-resistant toys underpins steady market growth. In addition, growing awareness of animal welfare and behavioral training drives consistent product demand.

Asia-Pacific Pet Toys and Training Market Insight

The Asia-Pacific pet toys and training market is poised to grow at the fastest CAGR during 2025–2032, driven by rising pet adoption, expanding middle-class populations, and growing disposable incomes in countries such as China, Japan, and India. The increasing westernization of lifestyles and the trend of viewing pets as companions are accelerating demand for playful and stimulating toys. The region’s expanding e-commerce landscape and the emergence of affordable local brands are enhancing product accessibility across urban centers.

Japan Pet Toys and Training Market Insight

The Japan pet toys and training market is gaining momentum due to the country’s aging population, increasing urban pet ownership, and demand for convenience-driven pet solutions. Pet owners in Japan emphasize product innovation, hygiene, and safety, driving interest in automated, interactive, and sensor-equipped toys. The country’s strong culture of premium pet care and the growing number of single-person households further contribute to robust demand for enrichment-based products.

China Pet Toys and Training Market Insight

The China pet toys and training market accounted for the largest revenue share in Asia-Pacific in 2024, supported by the rapidly growing pet population and the rise of domestically produced, cost-effective pet products. Increasing disposable income, urbanization, and digital retail penetration are accelerating pet product sales nationwide. Consumers in China are shifting toward high-quality, intelligent, and chew-resistant toys, while the growing influence of online pet communities and social media marketing continues to strengthen market presence.

Pet Toys and Training Market Share

The pet toys and training industry is primarily led by well-established companies, including:

• KONG Company (U.S.)
• Chuckit (U.S.)
• Jolly Pets (U.S.)
• Nylabone (U.S.)
• Funny Fur, Inc. (U.S.)
• Coastal Pet Products (U.S.)
• McCann Pet Group (U.S.)
• Doskocil Manufacturing Company, Inc. dba Petmate (U.S.)
• WEST PAW DESIGN (U.S.)
• ZippyPaws (U.S.)
• Shanghai Xinjian Pet Product Co., Ltd. (China)
• Honest Pet Products (U.S.)
• Petsport USA, Inc. (U.S.)
• Simply Fido (U.S.)
• Mammoth (U.S.)
• ETHICAL PRODUCTS INC. (U.S.)
• FLUFF & TUFF INC. (U.S.)
• Benebone LLC (U.S.)
• Dongguan Petop Manufactory Co., Ltd. (China)
• Radio Systems Corporation (U.S.)
• N-Bone (U.S.)

Latest Developments in Global Pet Toys and Training Market

• In March 2025, Squishmallows introduced its first-ever pet toy collection, “Chew Mees,” marking a major expansion of the brand into the pet products category. This launch, featuring plush toys with reinforced seams, mesh lining, and built-in squeakers, reflects growing consumer demand for high-quality, durable, and aesthetically appealing pet toys. Available at PetSmart stores, the line strengthens Squishmallows’ presence beyond children’s toys and is expected to attract a wide base of pet owners seeking safe and engaging products for their pets, thereby fueling growth in the premium pet toy segment
• In February 2025, Jolly Pets announced a strategic partnership with Canine Companions to become the official toy sponsor for its national service-dog training programs. Through this collaboration, Jolly Pets will supply toys to support puppy training initiatives, correctional facility programs, and volunteer-led dog development. This partnership enhances the brand’s visibility and credibility in the pet training sector while aligning with growing social responsibility trends in the industry. It is likely to strengthen Jolly Pets’ foothold in the U.S. market by associating its products with trusted training organizations
• In December 2024, Pet Palette Distribution formed a major distribution partnership with KONG, a leading global pet toy manufacturer, to distribute over 500 SKUs across U.S. independent retailers. This collaboration aims to improve supply chain reach and product accessibility in smaller retail outlets, helping both companies tap into a broader consumer base. The move highlights the increasing consolidation and partnership trend among pet industry distributors and brands to meet surging demand for reliable, high-quality pet toys
• In October 2024, Steel Dog announced an expansion of its toy portfolio into North America, the U.K., and Australia, reinforcing its international growth trajectory. The brand’s product range, including plush toys with “toy-within-a-toy” concepts and chew-resistant materials, caters to evolving consumer expectations for multifunctional and durable pet products. This expansion underlines the growing globalization of pet brands and their focus on innovative designs to capture emerging premium markets across multiple continents
• In April 2023, HyperX collaborated with P.L.A.Y. (Pet Lifestyle and You) to launch a gaming-inspired pet toy line featuring sustainable materials and playful designs modeled after gaming peripherals. This partnership bridged the gap between lifestyle branding and pet entertainment, appealing to tech-savvy pet owners and millennials. The collaboration highlighted the increasing convergence of pop culture and pet care, driving innovation and diversification within the global pet toy market

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