Global Phytonutrient Ingredients Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Phytonutrient Ingredients Market Segmentation, By Type (Phenolic Compounds, Betalains, Monoterpenes, Lignans, Carotenoids, Flavonoids, Vitamin E, Alkaloids, and Anthocyanins), Application (Pharmaceuticals, Feed, Food and Beverages, and Cosmetics), Source (Herbs and Trees, Fruits and Vegetables, and Cereals, Pulses and Oilseeds) - Industry Trends and Forecast to 2032

What is the Global Phytonutrient Ingredients Market Size and Growth Rate?

• The global phytonutrient ingredients market size was valued at USD 6.29 billion in 2024 and is expected to reach USD 11.65 billion by 2032, at a CAGR of 8.00% during the forecast period
• Phytonutrients are commonly used as a nutrient additive in bakery products, yogurts, spreads, margarine, sausages, milk, and spicy sauces. Consumers' changing lifestyles and food habits are expected to increase demand for phytonutrient products
• Phytonutrients' numerous health benefits, including anti-inflammatory, anti-viral, anti-bacterial, and antioxidant properties, also encourage their increased use. Changes in global consumer consumption patterns and rising disposable income are also expected to fuel the growth of the phytonutrients market

What are the Major Takeaways of Phytonutrient Ingredients Market?

• Plant extracts are widely used in the pharmaceutical industry due to their beneficial properties, which help the market remain profitable. The antibacterial effect of phytonutrients, particularly for treating age-related disorders such as memory loss, immune disorders, and osteoporosis, contributes to an increase in demand for plant extract for medicine manufacturing
• Furthermore, the increasing regulatory requirements for using plant extracts as phyto medicine are expected to provide lucrative market opportunities for the growth of the phytonutrient ingredients segment, which is expected to boost demand over the forecast period
• North America dominated the phytonutrient ingredients market with the largest revenue share of 36.34% in 2024, driven by increasing health awareness, a strong dietary supplement industry, and rising consumer demand for natural, plant-based functional ingredients
• The Asia-Pacific phytonutrient ingredients market is poised to grow at the fastest CAGR of 9.47% from 2025 to 2032, fueled by rapid urbanization, rising middle-class incomes, and growing demand for functional nutrition
• The Carotenoids segment dominated the market with the largest revenue share of 31.8% in 2024, supported by their widespread use in functional foods, dietary supplements, and pharmaceuticals due to proven benefits in eye health, cardiovascular support, and antioxidant protection

Report Scope and Phytonutrient Ingredients Market Segmentation  

What is the Key Trend in the Phytonutrient Ingredients Market?

Rising Demand for Plant-Based and Clean Label Nutrition

• A major trend in the global phytonutrient ingredients market is the rising demand for plant-based, clean label, and naturally sourced ingredients across food, beverages, nutraceuticals, and dietary supplements. Consumers are increasingly shifting away from synthetic additives toward natural bioactive compounds for holistic health
• Companies are launching functional foods fortified with carotenoids, flavonoids, and phytosterols, offering benefits such as improved immunity, heart health, and anti-inflammatory effects

  • For instance, DSM-Firmenich and BASF SE have expanded their portfolios of naturally derived carotenoids and polyphenols to meet clean label requirements for food and beverage companies

• The integration of phytonutrients into personalized nutrition solutions and fortified beverages reflects how consumer expectations are evolving toward convenience and transparency
• This trend is reshaping the market, making natural, sustainable, and multifunctional phytonutrient solutions a core focus for food manufacturers, supplement producers, and pharmaceutical players

What are the Key Drivers of Phytonutrient Ingredients Market?

• Growing consumer focus on preventive healthcare and the role of diet in reducing risks of chronic diseases is a significant driver for the phytonutrient ingredients market. Rising awareness of the health benefits of bioactives such as carotenoids, flavonoids, and anthocyanins is propelling demand

  • For instance, in March 2024, Kemin Industries introduced a new line of lutein-based phytonutrients targeting eye health and cognitive support, highlighting how innovation is driving market expansion

• Increasing incorporation of phytonutrients into functional foods, dietary supplements, and fortified beverages is boosting their adoption in mainstream consumer diets
• The shift toward plant-based lifestyles and sustainable sourcing is also accelerating market growth, as brands highlight natural origins and clean label claims
• In addition, the demand for convenient supplement formats such as gummies, powders, and ready-to-drink beverages strengthens the role of phytonutrient ingredients in both preventive healthcare and wellness

Which Factor is Challenging the Growth of the Phytonutrient Ingredients Market?

• One of the biggest challenges in the phytonutrient ingredients market is the high cost of extraction, purification, and stabilization of bioactive compounds. Advanced technologies are required to maintain potency, bioavailability, and stability in end products

  • For instance, while carotenoids and flavonoids are widely in demand, the complex extraction processes from natural sources such as algae, fruits, and vegetables make production costly compared to synthetic alternatives

• Limited consumer awareness in developing economies, coupled with price sensitivity, further slows adoption, particularly where synthetic additives remain cheaper
• Regulatory complexities regarding health claims and approvals for nutraceuticals also pose hurdles for widespread commercialization
• Addressing these challenges through cost-effective extraction methods, microencapsulation technologies for enhanced stability, and educational campaigns on health benefits will be crucial to drive long-term market growth and consumer trust

How is the Phytonutrient Ingredients Market Segmented?

The market is segmented on the basis of type, application, and source.

• By Type

On the basis of type, the phytonutrient ingredients market is segmented into Phenolic Compounds, Betalains, Monoterpenes, Lignans, Carotenoids, Flavonoids, Vitamin E, Alkaloids, and Anthocyanins. The Carotenoids segment dominated the market with the largest revenue share of 31.8% in 2024, supported by their widespread use in functional foods, dietary supplements, and pharmaceuticals due to proven benefits in eye health, cardiovascular support, and antioxidant protection. The growing demand for lutein, beta-carotene, and lycopene in nutraceuticals and fortified beverages has further strengthened their dominance.

Meanwhile, the Flavonoids segment is anticipated to witness the fastest CAGR of 18.6% from 2025 to 2032, driven by increasing consumer interest in natural antioxidants and their role in reducing inflammation and chronic disease risk. The broad application of flavonoids in beverages, supplements, and functional snacks, coupled with rising R&D in bioavailability enhancement, ensures their accelerated growth in the global market.

• By Application

On the basis of application, the phytonutrient ingredients market is segmented into Pharmaceuticals, Feed, Food and Beverages, and Cosmetics. The Food and Beverages segment dominated the market with a revenue share of 39.4% in 2024, supported by the rising demand for fortified foods, functional beverages, and dietary supplements enriched with carotenoids, flavonoids, and anthocyanins. Consumers increasingly seek natural solutions for immunity, heart health, and cognitive wellness, which has positioned phytonutrients as a core ingredient in everyday nutrition.

The Pharmaceuticals segment is expected to grow at the fastest CAGR of 17.9% from 2025 to 2032, owing to the increasing clinical validation of bioactive compounds and their integration into nutraceutical formulations for disease prevention and treatment. The focus on preventive healthcare, aging population, and personalized medicine will further accelerate pharmaceutical adoption of phytonutrient ingredients.

• By Source

On the basis of source, the phytonutrient ingredients market is segmented into Herbs and Trees, Fruits and Vegetables, and Cereals, Pulses, and Oilseeds. The Fruits and Vegetables segment dominated the market with the largest share of 44.7% in 2024, fueled by their abundant availability of carotenoids, flavonoids, and anthocyanins. Consumers prefer fruit- and vegetable-derived phytonutrients due to their natural, clean label appeal and alignment with plant-based dietary trends. These sources are extensively used in food, beverage, and nutraceutical applications, driving steady growth.

On the other hand, the Herbs and Trees segment is expected to witness the fastest CAGR of 18.4% from 2025 to 2032, supported by the increasing popularity of herbal extracts, essential oils, and plant-based antioxidants in pharmaceuticals, supplements, and cosmetics. The growing consumer shift toward natural remedies and herbal wellness solutions is set to reinforce this segment’s rapid expansion.

Which Region Holds the Largest Share of the Phytonutrient Ingredients Market?

• North America dominated the phytonutrient ingredients market with the largest revenue share of 36.34% in 2024, driven by increasing health awareness, a strong dietary supplement industry, and rising consumer demand for natural, plant-based functional ingredients
• Consumers in the region highly value clean-label, antioxidant-rich, and disease-preventive solutions, leading to strong adoption of carotenoids, flavonoids, and other phytonutrients in food, beverages, and nutraceuticals
• The market growth is further supported by high disposable incomes, advanced R&D facilities, and strong collaborations between food-tech and pharmaceutical industries, positioning North America as the leading hub for phytonutrient innovation

U.S. Phytonutrient Ingredients Market Insight

The U.S. phytonutrient ingredients market captured 64% of North America’s revenue share in 2024, driven by the robust dietary supplements sector and rising popularity of functional beverages. Consumers are increasingly adopting carotenoid- and flavonoid-enriched products to address cardiovascular, eye, and immune health. The country’s focus on preventive healthcare, supported by FDA approvals and investment in natural ingredient R&D, fuels strong market penetration. Partnerships between nutraceutical companies and food manufacturers further accelerate U.S. growth.

Europe Phytonutrient Ingredients Market Insight

The Europe phytonutrient ingredients market is projected to expand at a substantial CAGR throughout the forecast period, supported by stringent food safety regulations and the region’s commitment to sustainable, plant-based nutrition. Rising consumer awareness of chronic disease prevention, coupled with demand for organic and functional products, boosts market growth. Phytonutrient ingredients are widely incorporated in fortified foods, functional beverages, and clean-label supplements, with strong adoption across Germany, France, and Italy.

U.K. Phytonutrient Ingredients Market Insight

The U.K. market is anticipated to grow at a noteworthy CAGR, driven by rising demand for natural antioxidants, functional beverages, and plant-based supplements. Concerns about obesity, heart disease, and overall wellness are prompting consumers to adopt phytonutrient-rich diets. With a strong retail and e-commerce presence, the U.K. market benefits from wide product accessibility, while local innovations in clean-label functional foods are expected to further drive growth

Germany Phytonutrient Ingredients Market Insight

The Germany phytonutrient ingredients market is expected to expand at a considerable CAGR, fueled by strong consumer awareness of preventive health and preference for sustainable, plant-based solutions. Germany’s advanced nutraceutical and pharmaceutical sectors support high adoption of carotenoids and flavonoids. The integration of phytonutrients into both functional foods and dietary supplements aligns with the country’s innovation-driven, eco-conscious consumer base.

Which Region is the Fastest Growing in the Phytonutrient Ingredients Market?

The Asia-Pacific phytonutrient ingredients market is poised to grow at the fastest CAGR of 9.47% from 2025 to 2032, fueled by rapid urbanization, rising middle-class incomes, and growing demand for functional nutrition. The region’s adoption is supported by increasing health awareness, government-driven nutrition initiatives, and strong local production of phytonutrient-rich raw materials. APAC’s expansion as a manufacturing hub for functional foods and supplements makes phytonutrient products more affordable and accessible.

Japan Phytonutrient Ingredients Market Insight

The Japan market is gaining momentum, driven by its aging population, advanced food-tech sector, and demand for functional, convenience-driven nutrition. Japanese consumers place high value on natural ingredients that support heart health, cognitive function, and longevity. Phytonutrients such as carotenoids and flavonoids are being widely integrated into fortified foods, beverages, and supplements, aligning with Japan’s long-standing culture of preventive healthcare.

China Phytonutrient Ingredients Market Insight

The China market accounted for the largest share in Asia-Pacific in 2024, fueled by rapid urbanization, a growing middle class, and rising awareness of lifestyle-related diseases. Strong domestic production of phytonutrient-rich crops, combined with government support for functional foods and nutraceuticals, drives large-scale adoption. Affordable product offerings and rising consumer preference for plant-based diets are solidifying China’s position as a major growth hub for phytonutrient ingredients.

Which are the Top Companies in Phytonutrient Ingredients Market?

The phytonutrient ingredients industry is primarily led by well-established companies, including:

• Cargill, Incorporated (U.S.)
• Divi's Laboratories Limited (India)
• dsm-firmenich (Switzerland)
• Solabia Group (France)
• Allied Biotech Corporation (Taiwan)
• E.I.D. - Parry (India) Limited (India)
• Cyanotech Corporation (U.S.)
• BASF SE (Germany)
• Kemin Industries, Inc. (U.S.)
• Lycored (Israel)
• Farbest Brands (U.S.)
• BORDAS S.A. (Spain)
• Layn Natural Ingredients (China)
• Döhler GmbH (Germany)
• ADM (U.S.)
• International Flavors & Fragrances Inc. (U.S.)
• Kothari Phytochemicals & Industries Ltd. (India)
• Ashland (U.S.)
• dynadis (France)
• PhytoSource, Inc. (U.S.)

What are the Recent Developments in Global Phytonutrient Ingredients Market?

• In June 2025, Sparxell, a U.K.-based natural color startup, secured funding to expand production of biodegradable, plant-based colors utilizing its patented cellulose technology, aligning with FDA initiatives to phase out synthetic dyes by 2026. The company’s innovative upcycled solution caters to the rising demand for natural colors as global food giants reformulate products for clean-label compliance, positioning Sparxell as a key player in sustainable color solutions
• In March 2025, Louis Dreyfus Company (LDC), a global leader in agricultural goods processing and trade, launched its new plant-based Vitamin E range and expanded food ingredients portfolio at the Food Ingredients China exhibition. This move strengthens LDC’s presence in the plant-based ingredients market, highlighting its strategic focus on innovation and growing consumer demand for plant-based nutrition
• In October 2024, DSM-Firmenich unveiled Dry Vit A Palmitate for Early Life Nutrition, offering a clean-label vitamin A solution tailored for infant formula production. Designed to overcome stability issues commonly associated with traditional vitamin A ingredients while ensuring nutritional integrity, this launch reinforces DSM-Firmenich’s leadership in advancing high-quality nutritional solutions for early development
• In May 2024, Cepham introduced Luteye, a new eye health formulation that blends macular carotenoids lutein and zeaxanthin with extra virgin olive oil enriched with oleocanthal. Targeting age-related vision concerns, Luteye enhances the company’s Ayurvedic-inspired product portfolio and reflects Cepham’s commitment to addressing long-term wellness through science-backed natural formulations

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