Global Phytonutrients Market – Industry Trends and Forecast to 2031

Global Phytonutrients Market, By Type (Flavonoids, Carotenoids, Polyphenols, Alkaloids, Phytosterols, Vitamins, Monoterpenes, Resveratrol, Phytoestrogens, Isothiocyanates, Allyl Sulfides, Glucosinolates, Lignans, Betalains, and Others), Function (Immune System, Vision, Skin Health, Bone Health, Cardiovascular Health, Anti-Cancer, Lung Health, Blood Vessel Health, Woman Health, Anti-Cholesterol, and Others), Source (Spice, Herb, Flower, Tea, Fruit, Vegetables, Cereals, Legumes, Oilseeds, and Marine Plant Extracts), Form (Liquid, and Dry), Category (Organic, and Conventional), Nature (Blended, and Pure), Application (Food Products, Beverages, Nutraceuticals, and Dietary Supplements, Cosmetics and Personal Care, Animal Feed, Pharmaceuticals, and Others) – Industry Trends and Forecast to 2031.

Phytonutrients Market Analysis and Size

In the phytonutrients market, continual research and development drive advancements, leading to a plethora of benefits. From enhanced antioxidant properties to potential disease prevention, phytonutrients offer a natural solution for improving health. With growing consumer awareness, the market sees increased demand, fostering innovation and expanding product offerings to cater to diverse nutritional needs.

The global phytonutrients market size was valued at USD 4.34 billion in 2023, is projected to reach USD 7.68 billion by 2031, with a CAGR of 7.4% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Phytonutrients are natural compounds found in plants that promote health and protect against disease. They encompass a wide range of substances, including flavonoids, carotenoids, and polyphenols, each with unique benefits. Phytonutrients act as antioxidants, anti-inflammatory agents, and immune boosters, contributing to overall well-being. Consuming a diverse array of colorful fruits, vegetables, nuts, and seeds ensures a rich intake of these valuable nutrients.

Phytonutrients Market Dynamics

Drivers

• Increasing Health Awareness among Consumer

Growing consumer awareness about the health benefits of phytonutrients is propelling market growth. As people become more health-conscious, they are seeking natural solutions to address various health issues. For instance, the rising popularity of kale, known for its high phytonutrient content, reflects this trend. Consumers are increasingly incorporating kale into their diets due to its perceived health benefits, driving demand for phytonutrient-rich foods and phytonutrients supplements.

• Rising Demand for Functional Foods and Nutraceuticals

Consumer demand for functional foods and nutraceuticals spiked due to their added phytonutrients, offering enhanced health benefits. This trend reflects a growing interest in holistic wellness and preventive healthcare. For instance, beverages infused with antioxidant-rich green tea extract offer more than just hydration—they provide potential protection against oxidative stress and promote overall wellness. This trend reflects a shift towards proactive health management, where consumers actively seek out products tailored to meet their specific health needs.

Opportunities

• Aging Population Creates Demand

The aging demographic is fueling demand for products aiding healthy aging and managing age-related health issues. Phytonutrients, renowned for their antioxidative and anti-inflammatory properties, stand out in addressing such concerns. For instance, resveratrol found in grapes exhibits the potential to mitigate cardiovascular risks, while lutein and zeaxanthin from leafy greens promote eye health, meeting the needs of an aging population seeking holistic wellness solutions.

• Growing Marketing and Consumer Education

Marketing strategies and consumer education efforts play a pivotal role in expanding the phytonutrients market. For instance, campaigns leveraging social media platforms and influencers educate consumers about the health benefits of phytonutrients, driving awareness and interest. Creative branding, such as labeling products as "nature's powerhouse" or "immune-boosting antioxidants," resonates with health-conscious consumers, enticing them to incorporate phytonutrient- rich foods and supplements into their daily routines, thus expanding market reach and driving adoption.

Restraints/Challenges

• Tough Competition from Synthetic Alternatives

Synthetic alternatives to natural phytonutrients present fierce competition, potentially offering comparable health benefits at lower prices. Convincing consumers of natural phytonutrients' superiority proves challenging, given the appeal of cost-effective alternatives. This competition underscores the need for strategic marketing approaches to highlight the unique advantages of natural phytonutrients despite their higher cost.   

• Limited Product stability and shelf-life

Ensuring product quality and regulatory compliance involves navigating challenges such as oxidation and degradation in phytonutrient-rich items. Maintaining efficacy necessitates meticulous formulation and packaging to counteract these risks, safeguarding consumer satisfaction. Addressing these factors is vital for sustaining product stability and shelf-life over time, ensuring consistency and meeting consumer expectations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In November 2022, Artemis International launched BerryActive5, a blend of elderberry, blueberry, cherry, cranberry, and aroni extracts. Positioned for food and beverage fortification, it promises phytonutrients benefits
• In January 2022, DSM Corporation introduced HiPhorius™, a phytase solution targeting sustainable poultry protein production, aligning with its strategy to diversify product offerings and expand market reach
• In December 2021, Merck KGaA strengthened M Ventures, its corporate venture capital arm, with a €600 million investment, enhancing its capacity for strategic investments and fostering growth opportunities
• In July 2021, Lycored partnered with Herbalife Nutrition, integrating Lycoderm, a phytonutrient blend featuring tomato and rosemary leaf extracts, into Herbalife's skin health product, LycoGlow, aiming to enhance its nutritional profile

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Phytonutrients Market Scope

The market is segmented on the basis of type, source, form, category, nature, function, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Flavonoids
• Carotenoids
• Polyphenols
• Alkaloids
• Phytosterols
• Vitamins
• Monoterpenes
• Resveratrol
• Phytoestrogens
• Isothiocyanates
• Allyl Sulfides
• Glucosinolates
• Lignans
• Betalains
• Others

 Function

• Immune System
• Vision
• Skin Health
• Bone Health
• Cardiovascular Health
• Anti-Cancer
• Lung Health
• Blood Vessel Health
• Woman Health
• Anti-Cholesterol
• Others

Source

• Spice
• Herb
• Flower
• Tea
• Fruit
• Vegetables
• Cereals
• Legumes
• Oilseeds
• Marine Plant Extracts

 Form

• Liquid
• Dry

 Category

• Organic
• Conventional

 Nature

• Blended
• Pure

 Application

• Food Products
• Beverages
• Nutraceuticals and Dietary Supplements
• Cosmetics and Personal Care
• Animal Feed
• Pharmaceuticals
• Others

Phytonutrients Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, source, form, category, nature, function, and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

Europe is expected to showcase the highest growing CAGR in the global phytonutrients market, with Germany leading the region. Rising consumer awareness of phytonutrient health benefits drives market dominance, reflecting increased demand for products promoting health and wellness across various sectors.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Phytonutrients Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Merck KGaA (Germany)
• Kothari Phytochemicals International (India)
• Hindustan Herbals (India)
• Brlb International (India)
• Bio-India Biologicals (BIB) Corporation (India)
• ExcelVite (Malaysia)
• Prinova Group LLC. (U.S.)
• Aayuritz Phytonutrients Pvt. Ltd. (India)
• BTSA (Spain)
• DYNADIS (France)
• NutriScience Innovations, LLC (U.S.)
• DSM (Netherlands)
• Arboris (Brazil)
• DÖHLER GMBH (Germany)
• BASF SE (Germany)
• Lycored (Israel)
• Cargill, Incorporated (U.S.)
• MANUS AKTTEVA BIOPHARMA LLP (India)