- In April 2025, Irinav Weavers, renowned for its premium handwoven products, is set to make a significant impact on the market with the launch of the ‘Aayur Mat’, an innovative ayurvedic mat. This product, expertly crafted using advanced technology, combines traditional ayurvedic ingredients with modern manufacturing techniques. The mat is woven from 100% pure cotton and dyed with natural extracts of turmeric, nalpamaram (a blend of four tree barks), pathimukham (East Indian rosewood), almond leaves, and hibiscus, offering a unique blend of wellness and functionality that is expected to resonate with health-conscious consumers and expand the brand's presence in the growing eco-friendly and wellness-oriented markets
- In November 2022, First Mats introduced its hygienic anti-fatigue mats, a product designed to enhance comfort and reduce fatigue in workspaces. This launch is set to make a significant impact on the market by addressing the growing demand for ergonomic and hygiene-focused solutions in environments where employees stand for extended periods. The mats are expected to capture the attention of businesses prioritizing employee well-being and workplace safety, positioning First Mats as a key player in the ergonomic and hygiene solutions market
