“Increased Consumer Demand for Natural and Clean Label Products”
A significant trend driving the growth of the plant-based food colors market is the rising consumer preference for natural and clean label ingredients. As health-conscious consumers become more aware of the potential risks of synthetic additives, they are opting for plant-based alternatives in their food and beverages. For instance, in September 2021, Divi’s Nutraceuticals launched CaroNat, an all-natural food ingredient derived from concentrated carrot juice. Rich in beta-carotene, CaroNat imparts a dark yellow to orange color to a variety of food and beverage products. This innovative ingredient meets the rising demand for clean-label, plant-based colorants in the food and beverage industry. This shift aligns with the growing clean-label trend, where manufacturers highlight the absence of artificial ingredients, boosting the market for plant-based food colors and encouraging innovation in this space.
