- In July 2023, Pulsin, a UK-based vegan product company, expanded its vegan protein powder portfolio with the introduction of new flavors. The protein powders are formulated with pea, faba, and pumpkin seed proteins, and are available in four exciting flavors: Berry, Chocolate, Chocolate Hazelnut, and Vanilla, catering to the growing demand for plant-based nutrition
- In October 2022, Optimum Nutrition, part of Glanbia, launched its new plant-based protein powder, Gold Standard 100% Plant Protein. The powder, made from 100% vegan ingredients, offers 24 grams of protein per serving, providing a plant-based alternative to support fitness activities. The launch reflects the rising demand for plant-based alternatives within the fitness community
- In August 2022, Optimum Nutrition introduced the ready-to-drink Gold Standard Protein Shake. Each serving contains 24 grams of protein, along with 24 vital vitamins and minerals. This shake has just 1 gram of sugar and 130-140 calories per serving, aligning with the growing trend toward convenient, low-calorie, and high-protein meal replacements in the health market
- In July 2022, GELITA AG opened a biotechnology center in Frankfurt, Germany, aimed at advancing protein development through biotechnological processes. This initiative focuses on a variety of applications, including nutrition, cosmetics, pharmaceuticals, and medical products. The center will enhance GELITA’s expertise in biotechnology, ensuring the sustainability of its core business and exploring new profitable market segments
- In May 2020, Danone launched its Vega One range of plant-based protein products in China, including the Vega One Sport line designed for athletes. The product features a blend of proteins from peas, alfalfa, pumpkin seeds, and sunflower, responding to the growing demand for plant-based protein options in the Chinese market for health-conscious consumers
