“Increasing Demand for Clean-Label and Allergen-Free Spreads”
One prominent trend in the plant-based spreads market is the increasing demand for clean-label and allergen-free spreads, driven by health-conscious consumers seeking natural and minimally processed ingredients. Consumers are prioritizing non-GMO, organic, and preservative-free spreads made from nuts, seeds, legumes, and vegetable-based oils. This shift is encouraging manufacturers to innovate with simple, recognizable ingredients while avoiding artificial additives, soy, and gluten. For instance, Wesson Plant Butter, launched in October 2023, is a dairy-free and preservative-free alternative that received 91% positive consumer feedback in blind taste tests. In addition, brands such as Miyoko’s Creamery and Wayfare Foods are introducing cashew- and oat-based butters to cater to the growing demand for clean-label vegan spreads. With rising food allergies and lactose intolerance, the clean-label movement is expected to drive further growth, making transparent ingredient sourcing and nutritional benefits key differentiators in the plant-based spreads industry.
