“Increasing Demand for Heart Health Supplements”
A key trend propelling growth in the plant sterols market is the rising demand for heart health supplements. As consumers become more health-conscious, plant sterols, known for their ability to reduce cholesterol levels, are increasingly being incorporated into dietary supplements and functional foods. For instance, brands such as Flora have introduced plant sterol-enriched margarines, and companies such as Pharmavite have developed heart-health-focused supplements containing plant sterols. The shift toward plant-based ingredients and the growing awareness of cardiovascular health are expected to continue driving the adoption of plant sterols, further expanding the market in the coming years.
