- A growing interest in experiential and offline recreational activities is supporting the resurgence of classic games and the innovation of modern board games
- The rising penetration of online gaming platforms that offer virtual versions of traditional board games is also boosting user engagement, particularly post-pandemic
- North America dominated the playing cards and board games market with the largest revenue share of 38.65% in 2024, driven by strong consumer interest in tabletop gaming, the resurgence of traditional board games, and increasing demand for family-oriented entertainment
- Asia-Pacific region is expected to witness the highest growth rate in the global playing cards and board games market, driven by rising disposable incomes, increasing smartphone and internet penetration, and a growing interest in family entertainment and indoor recreational activities across countries such as China, India, and Japan
- The board games segment dominated the market with the largest revenue share in 2024, driven by increasing demand for strategy-based and thematic games that offer immersive and social experiences. Consumers across all age groups are increasingly favoring games that foster face-to-face interaction and cognitive engagement. The rise of educational games and the growing popularity of family game nights have further accelerated this trend, with both casual and hobby gamers contributing to rising sales across global markets
