Global Point of Purchase Packaging Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Point of Purchase Packaging Market Size

• The global point of purchase packaging market size was valued at USD 16.07 billion in 2025 and is expected to reach USD 24.71 billion by 2033, at a CAGR of 5.53% during the forecast period
• The market growth is largely fuelled by rising demand for attractive in-store displays that enhance product visibility and influence impulse buying behaviour
• Increasing competition among brands and the growing emphasis on visual merchandising at retail outlets are supporting market expansion

Point of Purchase Packaging Market Analysis

• The market is characterised by strong demand from retail sectors seeking customised, eye-catching, and cost-effective display solutions to differentiate products at the point of sale
• Manufacturers are focusing on innovation, lightweight designs, and eco-friendly materials to meet sustainability goals while maintaining durability and visual appeal
• North America dominated the global point of purchase (POP) packaging market with the largest revenue share in 2025, driven by growing demand for attractive in-store displays, promotional campaigns, and enhanced shopper engagement strategies
• Asia-Pacific region is expected to witness the highest growth rate in the global point of purchase packaging market, driven by rising disposable incomes, expansion of supermarkets and hypermarkets, and increasing demand for premium and customized retail display solutions
• The counter display segment held the largest market revenue share in 2025, driven by its high visibility at checkout counters, ability to influence impulse purchases, and suitability for promotional campaigns. Counter displays are widely used across retail stores to attract consumer attention and enhance brand engagement

Report Scope and Point of Purchase Packaging Market Segmentation        

Point of Purchase Packaging Market Trends

Rising Demand for Attractive and Functional Retail Displays

• The growing emphasis on in-store visual merchandising is significantly shaping the global point of purchase (POP) packaging market, as retailers increasingly seek packaging solutions that enhance product visibility, encourage impulse buying, and strengthen brand recognition. POP displays are gaining traction due to their ability to combine functionality with aesthetics, supporting sales across multiple retail categories including FMCG, electronics, and personal care
• Increasing competition among brands and the rising importance of promotional campaigns have accelerated demand for innovative and eye-catching POP packaging solutions. Retailers and manufacturers are focusing on differentiated designs, seasonal themes, and customizable display formats to attract consumers and influence purchase decisions
• Sustainability and eco-friendly trends are influencing purchasing and sourcing decisions, with manufacturers prioritizing recyclable, biodegradable, and lightweight materials. These factors are helping brands stand out in competitive retail environments while supporting corporate sustainability goals
  • For instance, in 2024, Smurfit Kappa in Europe and DS Smith in the U.K. expanded their POP packaging portfolios by introducing modular and eco-friendly display solutions for supermarkets and specialty stores. These launches were implemented across retail, e-commerce, and promotional channels, enhancing shopper engagement and strengthening brand visibility
• While demand for POP packaging is growing, sustained market expansion depends on continuous innovation, cost-efficient production, and adaptability to changing retail formats. Manufacturers are focusing on improving scalability, supply chain reliability, and developing versatile solutions that balance cost, durability, and visual appeal

Point of Purchase Packaging Market Dynamics

Driver

Growing Preference for Eye-Catching and Functional Retail Displays

• Rising demand for visually appealing and functional packaging solutions is a major driver for the POP packaging market. Retailers are increasingly investing in displays that attract consumer attention, highlight promotions, and boost impulse purchases, particularly in competitive retail environments
• Expanding applications across supermarkets, hypermarkets, specialty stores, and e-commerce platforms are influencing market growth. POP packaging helps brands improve shelf presence, enhance customer experience, and communicate product benefits effectively
• Manufacturers are actively promoting modular, customizable, and sustainable POP packaging solutions through innovation, marketing campaigns, and retail collaborations. These efforts are supported by the increasing need for in-store differentiation and enhanced shopper engagement
  • For instance, in 2023, companies such as WestRock in the U.S. and International Paper in Germany reported increased adoption of modular POP displays for beverage, confectionery, and personal care categories. These initiatives strengthened brand visibility, encouraged repeat purchases, and drove retail sales
• Although growing retail and promotional trends support market growth, wider adoption depends on cost management, material availability, and efficient supply chain operations. Investment in sustainable materials, advanced design capabilities, and distribution efficiency will be critical for meeting global demand

Restraint/Challenge

High Production Costs and Complex Supply Chain Requirements

• The relatively higher cost of custom and premium POP packaging compared to standard packaging remains a key challenge, limiting adoption among price-sensitive brands. Costs associated with design, materials, printing, and logistics contribute to elevated pricing and may affect profitability
• Awareness and expertise among small and medium retailers regarding effective POP packaging remain limited, restricting widespread adoption. Limited understanding of functional benefits and display effectiveness can slow market penetration
• Supply chain and logistical challenges also impact market growth, as POP packaging often requires precise assembly, timely delivery, and compliance with quality standards. Complexity in storage, handling, and transport adds operational costs for manufacturers and retailers
  • For instance, in 2024, distributors in Southeast Asia supplying modular POP displays to supermarkets and specialty stores reported slower uptake due to high production costs and limited awareness of display effectiveness. Logistical constraints and material availability further restricted deployment
• Overcoming these challenges will require cost-efficient production, educational initiatives for retailers, and strengthened distribution networks. Collaboration with designers, material suppliers, and retail operators can help unlock the long-term growth potential of the global POP packaging market while maintaining sustainability and functional appeal

Point of Purchase Packaging Market Scope

The market is segmented on the basis of product type, material type, application, and distribution channel

• By Product Type

On the basis of product type, the global point of purchase (POP) packaging market is segmented into counter display, floor display, gravity free display, pallet display, sidekick display, dump bin displays, clip strip displays, and others. The counter display segment held the largest market revenue share in 2025, driven by its high visibility at checkout counters, ability to influence impulse purchases, and suitability for promotional campaigns. Counter displays are widely used across retail stores to attract consumer attention and enhance brand engagement.

The floor display segment is expected to witness the fastest growth rate from 2026 to 2033, owing to its larger footprint, capacity to showcase multiple products, and effectiveness in high-traffic areas. Floor displays are particularly popular for seasonal promotions and new product launches, providing strong visual appeal and increased sales opportunities.

• By Material Type

On the basis of material type, the market is segmented into glass, plastic, metal, foam, and paper. The paper segment held the largest share in 2025 due to its cost-effectiveness, recyclability, and flexibility for customization, which supports both eco-friendly initiatives and attractive brand messaging.

The plastic segment is expected to witness the fastest growth rate from 2026 to 2033, rapidly during the forecast period, driven by its durability, lightweight nature, and versatility in design, making it ideal for reusable and long-term display solutions.

• By Application

On the basis of application, the market is segmented into food and beverages, personal care, pharmaceuticals, electronics, automotive, and others. The food and beverages segment held the largest market share in 2025, supported by high demand for in-store promotional displays for snacks, beverages, and confectionery products, which drive impulse purchases and brand recognition.

The personal care segment is expected to witness the fastest growth rate from 2026 to 2033, driven by rising sales of cosmetics, skincare, and hygiene products that require eye-catching and innovative POP packaging to attract consumers and differentiate brands.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into hypermarket, supermarket, departmental stores, specialty stores, and convenience store. The hypermarket segment held the largest revenue share in 2025 due to its extensive product assortment, high customer footfall, and ability to accommodate large-scale POP displays.

The specialty stores segment is expected to witness the fastest growth from 2026 to 2033, supported by demand for unique, premium, and customized displays that enhance shopper experience and strengthen brand loyalty.

Point of Purchase Packaging Market Regional Analysis

• North America dominated the global point of purchase (POP) packaging market with the largest revenue share in 2025, driven by growing demand for attractive in-store displays, promotional campaigns, and enhanced shopper engagement strategies
• Retailers and brands in the region highly value functional and visually appealing POP packaging that boosts product visibility, influences impulse purchases, and strengthens brand recognition
• This widespread adoption is further supported by high retail infrastructure, technological adoption in merchandising, and increasing investment in marketing and visual merchandising, establishing POP packaging as a preferred solution across supermarkets, hypermarkets, and specialty stores

U.S. Point of Purchase Packaging Market Insight

The U.S. POP packaging market captured the largest revenue share in 2025 within North America, fueled by increasing adoption of innovative display solutions, growing retail competition, and the rising importance of promotional and seasonal campaigns. Retailers are increasingly implementing customized and modular POP displays to enhance customer experience, increase product sales, and support brand differentiation. Moreover, the integration of POP packaging with digital and e-commerce platforms is further driving market growth.

Europe Point of Purchase Packaging Market Insight

The Europe POP packaging market is expected to witness the fastest growth rate from 2026 to 2033, primarily driven by stringent regulations on sustainable and recyclable packaging and increasing demand for eco-friendly retail solutions. The rise in urbanization, coupled with the growth of modern retail formats, is fostering POP packaging adoption. European consumers are also drawn to innovative, visually appealing, and functional display solutions, supporting expansion across supermarkets, department stores, and specialty stores.

U.K. Point of Purchase Packaging Market Insight

The U.K. POP packaging market is expected to witness significant growth from 2026 to 2033, driven by increasing investments in retail marketing, seasonal promotions, and the need for enhanced in-store visibility. Retailers and brands are adopting creative and sustainable display solutions to engage shoppers, boost sales, and differentiate products in a competitive market. The U.K.’s mature retail and e-commerce infrastructure is expected to continue supporting market expansion.

Germany Point of Purchase Packaging Market Insight

The Germany POP packaging market is expected to witness robust growth from 2026 to 2033, fueled by high consumer expectations for premium retail experiences, emphasis on sustainable packaging solutions, and strong adoption of innovative display formats. German retailers are investing in modular, recyclable, and visually striking POP displays to attract customers, increase product turnover, and reinforce brand image, particularly in supermarkets, hypermarkets, and specialty stores.

Asia-Pacific Point of Purchase Packaging Market Insight

The Asia-Pacific POP packaging market is expected to witness the fastest growth rate from 2026 to 2033, driven by rapid urbanization, rising disposable incomes, and the expansion of modern retail formats in countries such as China, Japan, and India. The region’s growing retail sector, coupled with increasing demand for promotional and visually appealing displays, is encouraging adoption of POP packaging. In addition, APAC’s role as a manufacturing hub for POP materials and displays is enhancing affordability and accessibility for brands and retailers.

Japan Point of Purchase Packaging Market Insight

The Japan POP packaging market is expected to witness strong growth from 2026 to 2033, supported by high consumer expectations for premium in-store experiences and demand for visually appealing and functional displays. Retailers are increasingly using creative, compact, and modular POP solutions to optimize shelf space, attract shoppers, and boost sales, particularly in food and beverage, personal care, and confectionery segments.

China Point of Purchase Packaging Market Insight

The China POP packaging market accounted for the largest revenue share in Asia-Pacific in 2025, driven by rapid urbanization, expanding modern retail channels, and increasing demand for premium, functional, and sustainable in-store displays. The push towards organized retail, e-commerce integration, and strong domestic manufacturing capabilities for POP materials are key factors propelling market growth across supermarkets, hypermarkets, and specialty stores.

Point of Purchase Packaging Market Share

The Point of Purchase Packaging industry is primarily led by well-established companies, including:

• International Paper (U.S.)
• DS Smith (U.K.)
• Smurfit Kappa (Ireland)
• Sonoco Products Company (U.S.)
• Menasha Packaging Company, LLC (U.S.)
• Georgia-Pacific (U.S.)
• WestRock Company (U.S.)
• Fencor Packaging Group Limited (U.K.)
• Creative Displays Now (U.S.)
• Hawver Display (U.S.)

Latest Developments in Global Point of Purchase Packaging Market

• In August 2025, Smurfit Kappa (IE) launched a new line of eco-friendly point-of-purchase displays, aiming to reduce plastic usage and support global sustainability initiatives. This development positions the company as a leader in environmentally responsible packaging, attracting eco-conscious consumers, enhancing brand loyalty, and strengthening its competitive position in the global POP packaging market
• In September 2025, Mondi Group (GB) entered a strategic partnership with a leading beverage company to develop recyclable packaging solutions tailored for the beverage sector. This initiative is designed to address growing demand for sustainable packaging, expand Mondi’s market reach, and reinforce its reputation as an innovator in eco-friendly packaging technologies
• In July 2025, WestRock (US) completed the acquisition of a regional packaging firm specializing in digital printing technologies. This move is intended to enhance WestRock’s capabilities in producing customized point-of-purchase displays, meet rising demand for personalized packaging, and bolster the company’s competitive advantage by integrating advanced printing technologies into its product offerings
• In July 2024, Smurfit Kappa completed the acquisition of WestRock Company, forming the new entity Smurfit Westrock. This strategic consolidation aims to create one of the largest global packaging companies, with headquarters in Dublin and American operations based in Atlanta. The merger focuses on expanding sustainable, paper-based packaging solutions, enhancing production capabilities, and strengthening innovation across multiple markets. By combining resources, expertise, and distribution networks, the company is positioned to improve operational efficiency, meet growing demand for eco-friendly packaging, and solidify its leadership in the global packaging industry

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