- The rising health consciousness among consumers is a major driver, with increasing awareness of pomegranate seeds’ polyphenols, fiber, and essential fatty acids, which support digestion, cholesterol reduction, and immunity
- In March 2024, The Coca-Cola Company introduced a new pomegranate-infused sparkling water under its AHA brand, highlighting the fruit's health halo and appealing flavor
- The growth of the plant-based food movement is encouraging the adoption of pomegranate seeds in dairy-free yogurts, meat substitutes, and clean-label granola snacks
- Advancements in cold-press and microencapsulation technologies are improving the shelf life and bioavailability of pomegranate seed oil and extracts, making them more viable for food, pharma, and cosmetic applications
- Expanding e-commerce and specialty health food retailers are enhancing consumer access to pomegranate-based snacks, oils, and supplements, especially in North America and Europe
