- In May 2024, Starbucks unveiled its plan to roll out a distinctive version of boba at its outlets for the upcoming summer, signaling the start of a broader initiative focused on texture-driven beverage innovations to elevate customer experiences
- In April 2024, Twrl Milk Tea, a U.S.-based plant-based beverage brand, introduced its new single-serve, dye-free popping boba toppings in honey, lychee, and strawberry flavors, expanding its product lineup to meet the rising demand for plant-based offerings
