- In October 2022, popular content creator Ludwig Ahgren unveiled his new personal hygiene brand, Swipe, marking his entrepreneurial debut in the bidet market. The launch introduced two portable bidet models tailored for travelers, with the base model. These bidets feature an adjustable control panel, dedicated front and rear nozzles, a braided hose, and an all-metal T-valve, all designed for simple DIY installation. Ludwig’s goal was to offer an affordable, accessible hygiene solution—especially for North American consumers less familiar with bidet use
- In September 2021, Bio Bidet by Bemis, a leading manufacturer of bidet toilet seats and accessories, entered into a retail distribution partnership with Target Corporation to expand the availability of its products across the United States. This collaboration brought Bio Bidet’s portable and non-electric bidet attachments, handheld sprayers, and travel bidets to Target’s home improvement sections nationwide. The partnership significantly broadened Bio Bidet’s market reach, making modern hygiene solutions more accessible to everyday consumers, especially travelers seeking convenient and affordable options
- In January 2021, Bemis Manufacturing Company, the world’s largest toilet seat producer, announced its acquisition of Bio Bidet, a leading innovator in bidet and smart toilet seat technology. The deal, effective December 29, 2020, was aimed at expanding Bemis’s footprint in the rapidly growing hygiene and wellness market. By integrating Bio Bidet’s advanced product designs—especially in portable and smart bidet solutions—with Bemis’s global manufacturing and distribution capabilities, the acquisition positioned the company to better serve travelers and health-conscious consumers seeking modern, eco-friendly bathroom upgrades
- In August 2020, TUSHY, a rising disruptor in the personal hygiene space, launched the TUSHY Travel Bidet, a compact and collapsible portable bidet tailored for on-the-go use. Designed with eco-conscious travelers in mind, the bidet features a squeezable, accordion-style bottle with a hinged nozzle and three-point spout for targeted cleaning. It’s lightweight, discreet, and requires no batteries or plumbing—making it ideal for camping, road trips, or public restroom use. The product underscores TUSHY’s mission to normalize bidet use in North America while promoting sustainable alternatives to toilet paper
- In June 2020, Brondell Inc., a pioneer in eco-conscious bathroom innovations, partnered with BidetKing, a top U.S. bidet retailer, to distribute its GoSpa Travel Bidet. This strategic collaboration aimed to broaden Brondell’s footprint in the growing portable hygiene market by leveraging BidetKing’s expansive e-commerce and wholesale network. The GoSpa Travel Bidet, known for its ergonomic design and ease of use, became more accessible to travelers seeking sustainable, on-the-go hygiene solutions. The partnership also reinforced both companies’ commitment to promoting water-based cleansing alternatives in North America
