- In September 2023, PepsiCo announced a significant investment of USD 95 million to set up a new potato chips manufacturing facility in Assam, India. This initiative is part of the company's broader strategy to boost production capacity and meet the increasing regional demand for its snack products. The facility is expected to generate employment opportunities and benefit local farmers by sourcing high-quality potatoes for production. This move underscores PepsiCo's commitment to supporting local communities and strengthening its presence in the Indian market
- In October 2022, KP Snacks introduced its reformulated non-HFSS (high in fat, salt, and sugar) popchips range, focusing on providing healthier snack alternatives. The updated portfolio features popular flavors like Sea Salt, Sea Salt & Vinegar, Barbeque, and Sour Cream & Onion. This launch was strategically planned ahead of new legislation targeting unhealthy snack consumption, showcasing KP Snacks' dedication to promoting healthier eating habits. By reformulating its products, the company aims to cater to health-conscious consumers while maintaining the bold flavors popchips
- In June 2022, Mondelez International revealed plans to reopen its potato chips manufacturing facility near Kyiv, Ukraine, which had sustained damage during the ongoing conflict. This move represents a crucial step in restoring local production capabilities and contributing to the Ukrainian economy's recovery. The reopening will allow Mondelez to resume serving its regional customers while showcasing its dedication to long-term investment and support for Ukraine's rebuilding efforts
- In April 2022, Utz Brands Inc. introduced a limited-time Classic Dill Pickle flavored potato chip in collaboration with Grillo's Pickles. This partnership brought together the tangy taste of dill pickles and the signature crunch of Utz potato chips, appealing to adventurous snack lovers. The limited availability of this product aimed to generate excitement and attract consumers looking for bold and unique flavors
- In May 2022, Walkers' premium potato crisp brand, Sensations, introduced a range of special flavors to commemorate the Queen’s Jubilee. The limited-edition offerings included Spit-Roast Pork & Apple Sauce and Baked Cheese & Sweet Honey, inspired by regal British dining traditions. These festive flavors aimed to captivate consumers with innovative snacking options and celebrate the joyous occasion. The launch was strategically timed to align with the celebratory spirit of the royal event
