“Rising Demand for Clean-Label and Healthier Potato Products”
• Consumers are increasingly seeking potato products with fewer artificial additives and preservatives
• Demand for low-fat, low-sodium, gluten-free, and non-GMO potato-based items is growing
• Health-conscious buyers prefer baked, air-fried, or organic alternatives over traditional fried variants
• Manufacturers are reformulating products to align with clean-label trends and wellness positioning
• For instance, McCain Foods introduced a line of baked frozen fries with reduced fat and salt content to appeal to health-aware consumers
