Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Printed Signage Market, By Product Type (Posters, PoP Displays, Backlit Displays, Billboards, Banners, Flags, and Backdrops, Vehicle/ Fleet Graphics, Corporate Graphics, Exhibitions, and Trade Shows, Building Wraps/ Other Graphics and Other Products), Location (Indoor and Outdoor), End User (Banking Financial Services and Insurance (BFSI), Retail, Transportation and Logistics, Healthcare, Sports and Entertainment and Other End Users), Country (U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia- Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
Market Analysis and Insights: Global Printed Signage Market
Data Bridge Market Research analyses that the printed signage market will project a CAGR of 1.20% for the forecast period of 2021-2028. Rising focus on the packaging product innovations and technological advancements by the manufacturers, growth and expansion of packaging industry especially in the developing economies like India and China, surging demand for innovative packaging solutions that are developed with advanced and innovative methods of manufacturing, growing demand for beauty and personal care products and increased personal disposable income are the factors driving the growth of printed signage market. Therefore, the printed signage market value, which was USD 22,200 million in 2020, would stand tall by USD 24,422.89 million by 2028.
Most popularly known as signage solution, printed signage is majorly employed for the purpose of advertising and marketing in the outdoor as well as indoor locations. The major aim behind the use of printed signage is to expand the customers or potential customers knowledge regarding the availability of product and features.
Rising urbanization, modernization, and globalization is driving the growth in the market value. Growing focus of the retail industry on expanding and investing considerably in advertising and marketing will further induce growth in the market value. Surging research and development proficiencies, rising demand for high-definition and attractive printed signage at lower costs around the globe, growing technological advancements in printing technologies and inkjet printing, increased proliferation of e-commerce industry and growing number of interior designers are some other market growth determinants.
However, rising advent of digital signage and growing digitization of economies will create hindrances for the market growth rate. Fluctuations in the prices of raw materials will further dampen the market growth rate. Prevailing trends of online advertising and broadcasting further triggered by COVID-19 will hamper the market growth rate.
This printed signage market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on printed signage market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Printed Signage Market Scope and Market Size
Global printed signage market is segmented on the basis of product type, location and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.
- On the basis of product type, the printed signage market can be segmented into posters, PoP displays, backlit displays, billboards, banners, flags, and backdrops, vehicle/ fleet graphics, corporate graphics, exhibitions, and trade shows, building wraps/ other graphics and other products.
- On the basis of location, the printed signage market can be segmented into indoor and outdoor.
- On the basis of end user, the printed signage market is segmented into banking financial services and insurance (BFSI), retail, transportation and logistics, healthcare, sports and entertainment and other end users.
Printed Signage Market Country Level Analysis
Global printed signage market is segmented on the basis of product type, location and end user.
The countries covered in the printed signage market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America region will dominates the global printed signage market during the forecast period owing to the increasing importance of dedicated product suppliers and growing demand from the retail industry. Asia-Pacific will continue to undergo substantial gains. Availability of raw materials, ever-rising population base, growth and expansion of various end user verticals, rising introduction of new and innovative products, rising functions in the retail stores, corporate offices, hospitals, and hotels and increased personal disposable income are some important market growth determinants.
The country section of the printed signage market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Printed Signage Market Share Analysis
The printed signage market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to printed signage market.
The major players covered in the printed signage market report AVERY DENNISON CORPORATION., Kelly Signs, Spandex., Igepa group GmbH & Co. KG, ORAFOL Europe GmbH., 3A Composites Holding AG, EhKo Sign Industries Kft., Identity Holdings Ltd, L&H Sign Company, Inc., Sabre Digital Marketing, LINTEC EUROPE (UK) Limited, Signs Express, Mactac, Print Sauce Signs & Displays, James Printing & Signs, Chandler Inc., RGLA SOLUTIONS, INC., Accel, Chromagraphics and Southwest Printing Co. among other global players. Market share data is available for Global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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