Global Probiotic Ingredients Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Probiotic Ingredients Market Analysis

The probiotic ingredients market is expanding rapidly due to advancements in microbial strain development and delivery systems. Recent technologies include encapsulation techniques that enhance stability and efficacy. Growth is driven by increasing consumer awareness of gut health benefits and demand for functional foods. Key trends include the integration of probiotics into diverse food products and personalized nutrition approaches.

Probiotic Ingredients Market Size

The global probiotic ingredients market size was valued at USD 2.84 billion in 2023 and is projected to reach USD 4.73 billion by 2031, with a CAGR of 6.59% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Probiotic Ingredients Market Trends

“Growing Consumer Awareness of Gut Health”

One significant trend driving the growth of the probiotic ingredients market is the increasing consumer awareness of gut health. As more people become aware of the benefits of maintaining a healthy gut microbiome, there is a rising demand for probiotic-rich products. For instance, the popularity of yogurt and fermented foods has surged, with brands such as Activia and Kefir gaining widespread consumer traction. This trend is further supported by health professionals and media, highlighting the connection between gut health and overall well-being. Consequently, the probiotic ingredients market is experiencing accelerated growth as consumers seek products that support digestive health and immunity.

Report Scope and Market Segmentation       

Probiotic Ingredients Market Definition

Probiotic ingredients are live microorganisms, often bacteria or yeast, which offer health benefits when consumed in adequate amounts. Common probiotic strains include Lactobacillus and Bifidobacterium. These ingredients support gut health, improve digestion, and enhance immune function. They are typically found in fermented foods such as yogurt, kefir, and supplements.

Probiotic Ingredients Market Dynamics

Drivers

• Growing Demand for Functional Foods

The growing demand for functional foods, such as probiotic-enriched yogurts and dietary supplements, fuels the probiotic ingredients market. Consumers increasingly seek products that offer additional health benefits, such as improved digestion and enhanced immunity, beyond basic nutrition. For instance, brands such as Activia and Yakult have seen rising popularity due to their probiotic content, which directly addresses consumer desires for functional health benefits, driving probiotic ingredients market expansion.

• Rising Interest in Natural and Organic Products

The rising interest in natural and organic products fuels the probiotic ingredients market as consumers increasingly seek healthier and more natural alternatives to synthetic additives. For instance, organic probiotic yogurts and supplements have seen a surge in popularity due to their perceived health benefits and natural composition. This shift towards organic options is driving growth in the market, reflecting a broader trend towards clean label and health-conscious products.

Opportunities

• Increased Adoption of Probiotics in Pets

The increased adoption of probiotics in pets creates a significant market opportunity by addressing pet digestive health. For instance, products such as Purina's FortiFlora offer probiotic supplements to support gut health in dogs and cats, driving growth in the pet care sector. This expansion beyond human consumption opens new revenue streams for probiotic ingredients, catering to the rising demand for enhanced pet wellness and targeting a broader consumer base.

• Expansion of Probiotic Product Offerings

The expansion of probiotic product offerings, such as yogurts, beverages, and dietary supplements, creates significant opportunities in the market. For instance, companies such as Danone and Nestlé have diversified their probiotic lines to include functional beverages and snack bars, catering to a wider range of consumer preferences. This variety meets diverse health needs and attracts a broader customer base, driving probiotic ingredients market growth.

Restraints/Challenges

• High Production Costs

High production costs for probiotic ingredients arise from the need for advanced technology and stringent quality control to maintain strain viability and efficacy. This impacts the final product price, making it expensive for consumers and a barrier to entry for small companies. The significant investment required for production and stability can hinder probiotic ingredients market expansion and limit the competitive ability of new entrants.    

• Stability and Viability Issues

Stability and viability issues significantly hinder the probiotic ingredients market. Ensuring that probiotics remain effective throughout production, storage, and consumption is challenging due to factors such as temperature, moisture, and packaging. Maintaining the required conditions to preserve probiotic efficacy can be complex and costly, leading to higher production costs and potential product degradation. These challenges can affect product quality and consumer trust, impacting overall market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Probiotic Ingredients Market Scope

The market is segmented on the basis of application, source, form and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Application

• Functional Food and Beverages
  • Dairy Products
    • Yogurt
    • Cheese
    • Other Dairy Products
  • Non-Dairy Products
    • Vegetable-Based Probiotic Products
    • Fruit-Based Probiotic Products
    • Meat-Based Probiotic Products
• Pharmaceuticals
  • Dietary Supplements
    • Tablets
    • Probiotic Drinks
    • Powders
    • Capsules
• Animal Nutrition
• Others

 Source

• Bacteria
  • Lactobacillus
  •  Bifidobacterium and Streptococcus
  •  Enterococcus
• Yeast
  • Saccharomyces Cerevisiae
  • Saccharomyces Boulardi
  • E-Coli

Form

• Dry
• Liquid

End User

• Human
• Animal

Probiotic Ingredients Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, application, source, form and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the probiotic ingredients market, continuing its trend of dominance due to high awareness about probiotics and the easy availability of products. The region's strong consumer education, extensive product range, and well-established distribution networks contribute to its leading position in the global market.

Asia-Pacific is expected to show significant growth in the probiotic ingredients market due to increasing consumer awareness of health benefits, expanding food and beverage industry, and rising disposable incomes. Factors such as globalization, westernization, and changing lifestyles further drive demand for probiotics and prebiotics in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Probiotic Ingredients Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• DSM (Netherlands)
• DuPont (U.S.)
• Kerry (Ireland)
• Lallemand Inc. (Canada)
• Chr. Hansen Holding A/S (Denmark)
• Yakult Honsha Co., Ltd (Japan)
• Nestlé (Switzerland)
• MORINAGA & CO., LTD. (Japan)
• BioGaia AB (Sweden)
• Protexin (U.K.)
• DANONE (France)
• Deerland Enzymes, Inc. (U.S.)
• UAS Laboratories (U.S.)
• Probi (Sweden)
• glacbiotech Co., Ltd. (South Korea)
• Biena Snacks (U.S.)
• Advanced Enzyme Technologies (India)
• Orffa (Netherlands)
• Associated British Foods plc (U.K.)

Latest Developments in Probiotic Ingredients Market

• In September 2022, FrieslandCampina introduced Biotis GOS-OP High Purity in the Asia-Pacific region, aiming to address the market demand for advanced prebiotic solutions. This high-purity galactooligosaccharides (GOS) ingredient is designed to enhance supplement innovation and meet increasing consumer interest in gut health and prebiotics
• In February 2022, Royal DSM expanded its role as a comprehensive partner for North American customers in gut health. The company, renowned for its focus on nutrition, health, and sustainability, enhanced its capabilities to offer end-to-end solutions in the gut health sector, strengthening its market position in North America
• In November 2021, ADM acquired Deerland Probiotics & Enzymes, a prominent player in probiotic, prebiotic, and enzyme technology, with a significant presence in the U.S. and Europe. This acquisition enables ADM to leverage Deerland’s expertise and portfolio, creating synergies to boost its Health and Wellness and Nutrition business units

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