“Growing Preference for Frozen and Fresh-Cut Fruits”
- Frozen and fresh-cut fruits are gaining popularity due to their convenience, extended shelf life, and retention of nutritional value, appealing to busy consumers seeking healthy options.
- These products cater to the rising demand for ready-to-eat snacks and meal components, particularly in urban areas with fast-paced lifestyles.
- In regions with warm climates, such as India and Southeast Asia, frozen fruits are favored for their versatility in smoothies, desserts, and culinary applications.
- Health-conscious consumers, including those in North America and Europe, prefer fresh-cut fruits for their freshness and minimal processing, aligning with clean-label trends.
- For instance, brands such as Dole and Del Monte offer pre-packaged fresh-cut fruit trays as a premium convenience product in supermarkets.
- Retail chains and foodservice providers are increasingly incorporating frozen and fresh-cut fruit options into their offerings, boosting market accessibility
