Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET
2.2.1 VENDOR POSITIONING GRID
2.2.2 TECHNOLOGY LIFE LINE CURVE
2.2.3 MARKET GUIDE
2.2.4 COMPANY POSITIONING GRID
2.2.5 MULTIVARIATE MODELLING
2.2.6 STANDARDS OF MEASUREMENT
2.2.7 TOP TO BOTTOM ANALYSIS
2.2.8 VENDOR SHARE ANALYSIS
2.2.9 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.2.10 DATA POINTS FROM KEY SECONDARY DATABASES
2.3 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET: RESEARCH SNAPSHOT
2.4 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1 CASE STUDIES
5.2 REGULATORY FRAMEWORK
5.3 TECHNOLOGICAL TRENDS
5.4 PRICING ANALYSIS
5.5 VALUE CHAIN ANALYSIS
6 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TYPE
6.1 OVERVIEW
6.2 RESERVED INVENTORY
6.3 UNRESERVED INVENTORY
6.4 AUCTION PRICING
6.5 FIXED PRICE
6.6 PROGRMMATIC DIRECT
6.7 OTHERS
7 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY PLATFORM
7.1 OVERVIEW
7.2 MOBILES
7.3 DESKTOPS
7.4 VIDEOS
7.5 SOCIAL MEDIA & WEBSITE
7.6 ENGAGEMENT ADS
7.7 INFLUENCER MARKETING
7.8 OTHERS
8 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY TRANSACTION MODE
8.1 OVERVIEW
8.2 REAL TIME BIDDING
8.3 AUTOMATED GUARANTEED
8.4 PRIVATE MARKETPLACE
9 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY ENTERPRISE SIZE
9.1 OVERVIEW
9.2 SMALL ENTERPRISES
9.3 MEDIUM ENTERPRISES
9.4 LARGE ENTERPRISES
10 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY END-USER
10.1 OVERVIEW
10.2 AUTOMOTIVE
10.2.1 BY TYPE
10.2.1.1. RESERVED INVENTORY
10.2.1.2. UNRESERVED INVENTORY
10.2.1.3. AUCTION PRICING
10.2.1.4. FIXED PRICE
10.2.1.5. PROGRAMMATIC DIRECT
10.2.1.6. OTHERS
10.3 BFSI
10.3.1 BY TYPE
10.3.1.1. RESERVED INVENTORY
10.3.1.2. UNRESERVED INVENTORY
10.3.1.3. AUCTION PRICING
10.3.1.4. FIXED PRICE
10.3.1.5. PROGRAMMATIC DIRECT
10.3.1.6. OTHERS
10.4 HEALTHCARE
10.4.1 BY TYPE
10.4.1.1. RESERVED INVENTORY
10.4.1.2. UNRESERVED INVENTORY
10.4.1.3. AUCTION PRICING
10.4.1.4. FIXED PRICE
10.4.1.5. PROGRAMMATIC DIRECT
10.4.1.6. OTHERS
10.5 MANUFACTURING
10.5.1 BY TYPE
10.5.1.1. RESERVED INVENTORY
10.5.1.2. UNRESERVED INVENTORY
10.5.1.3. AUCTION PRICING
10.5.1.4. FIXED PRICE
10.5.1.5. PROGRAMMATIC DIRECT
10.5.1.6. OTHERS
10.6 IT & TELECOM
10.6.1 BY TYPE
10.6.1.1. RESERVED INVENTORY
10.6.1.2. UNRESERVED INVENTORY
10.6.1.3. AUCTION PRICING
10.6.1.4. FIXED PRICE
10.6.1.5. PROGRAMMATIC DIRECT
10.6.1.6. OTHERS
10.7 GOVERNMENT
10.7.1 BY TYPE
10.7.1.1. RESERVED INVENTORY
10.7.1.2. UNRESERVED INVENTORY
10.7.1.3. AUCTION PRICING
10.7.1.4. FIXED PRICE
10.7.1.5. PROGRAMMATIC DIRECT
10.7.1.6. OTHERS
10.8 OTHERS
10.8.1 BY TYPE
10.8.1.1. RESERVED INVENTORY
10.8.1.2. UNRESERVED INVENTORY
10.8.1.3. AUCTION PRICING
10.8.1.4. FIXED PRICE
10.8.1.5. PROGRAMMATIC DIRECT
10.8.1.6. .OTHERS
11 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, BY REGION
11.1 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
11.2 NORTH AMERICA
11.2.1 U.S.
11.2.2 CANADA
11.2.3 MEXICO
11.3 EUROPE
11.3.1 GERMANY
11.3.2 FRANCE
11.3.3 U.K.
11.3.4 ITALY
11.3.5 SPAIN
11.3.6 RUSSIA
11.3.7 TURKEY
11.3.8 BELGIUM
11.3.9 NETHERLANDS
11.3.10 SWITZERLAND
11.3.11 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 JAPAN
11.4.2 CHINA
11.4.3 SOUTH KOREA
11.4.4 INDIA
11.4.5 AUSTRALIA
11.4.6 SINGAPORE
11.4.7 THAILAND
11.4.8 MALAYSIA
11.4.9 INDONESIA
11.4.10 PHILIPPINES
11.4.11 REST OF ASIA PACIFIC
11.5 SOUTH AMERICA
11.5.1 BRAZIL
11.5.2 ARGENTINA
11.5.3 REST OF SOUTH AMERICA
11.6 MIDDLE EAST AND AFRICA
11.6.1 SOUTH AFRICA
11.6.2 EGYPT
11.6.3 SAUDI ARABIA
11.6.4 U.A.E
11.6.5 ISRAEL
11.6.6 REST OF MIDDLE EAST AND AFRICA
12 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET,COMPANY LANDSCAPE
12.1 COMPANY SHARE ANALYSIS: GLOBAL
12.2 COMPANY SHARE ANALYSIS: NORTH AMERICA
12.3 COMPANY SHARE ANALYSIS: EUROPE
12.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC
12.5 MERGERS & ACQUISITIONS
12.6 NEW PRODUCT DEVELOPMENT AND APPROVALS
12.7 EXPANSIONS
12.8 REGULATORY CHANGES
12.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
13 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, SWOT AND DBMR ANALYSIS
14 GLOBAL PROGRAMMATIC DISPLAY ADVERTISING MARKET, COMPANY PROFILE
14.1 DATAXU, INC
14.1.1 COMPANY SNAPSHOT
14.1.2 REVENUE ANALYSIS
14.1.3 GEOGRAPHIC PRESENCE
14.1.4 PRODUCT PORTFOLIO
14.1.5 RECENT DEVELOPMENTS
14.2 APPNEXUS, INC
14.2.1 COMPANY SNAPSHOT
14.2.2 REVENUE ANALYSIS
14.2.3 GEOGRAPHIC PRESENCE
14.2.4 PRODUCT PORTFOLIO
14.2.5 RECENT DEVELOPMENTS
14.3 AOL, INC
14.3.1 COMPANY SNAPSHOT
14.3.2 REVENUE ANALYSIS
14.3.3 GEOGRAPHIC PRESENCE
14.3.4 PRODUCT PORTFOLIO
14.3.5 RECENT DEVELOPMENTS
14.4 GOOGLE, INC
14.4.1 COMPANY SNAPSHOT
14.4.2 REVENUE ANALYSIS
14.4.3 GEOGRAPHIC PRESENCE
14.4.4 PRODUCT PORTFOLIO
14.4.5 RECENT DEVELOPMENTS
14.5 ADOBE SYSTEMS INCORPORATED
14.5.1 COMPANY SNAPSHOT
14.5.2 REVENUE ANALYSIS
14.5.3 GEOGRAPHIC PRESENCE
14.5.4 PRODUCT PORTFOLIO
14.5.5 RECENT DEVELOPMENTS
14.6 ROCKET FUEL, INC
14.6.1 COMPANY SNAPSHOT
14.6.2 REVENUE ANALYSIS
14.6.3 GEOGRAPHIC PRESENCE
14.6.4 PRODUCT PORTFOLIO
14.6.5 RECENT DEVELOPMENTS
14.7 MEDIAMATCH, INC
14.7.1 COMPANY SNAPSHOT
14.7.2 REVENUE ANALYSIS
14.7.3 GEOGRAPHIC PRESENCE
14.7.4 PRODUCT PORTFOLIO
14.7.5 RECENT DEVELOPMENTS
14.8 RUBICON PROJECT, INC
14.8.1 COMPANY SNAPSHOT
14.8.2 REVENUE ANALYSIS
14.8.3 GEOGRAPHIC PRESENCE
14.8.4 PRODUCT PORTFOLIO
14.8.5 RECENT DEVELOPMENTS
14.9 RADIUMONE, INC
14.9.1 COMPANY SNAPSHOT
14.9.2 REVENUE ANALYSIS
14.9.3 GEOGRAPHIC PRESENCE
14.9.4 PRODUCT PORTFOLIO
14.9.5 RECENT DEVELOPMENTS
14.1 CENTRO, INC
14.10.1 COMPANY SNAPSHOT
14.10.2 REVENUE ANALYSIS
14.10.3 GEOGRAPHIC PRESENCE
14.10.4 PRODUCT PORTFOLIO
14.10.5 RECENT DEVELOPMENTS
14.11 TURN, INC
14.11.1 COMPANY SNAPSHOT
14.11.2 REVENUE ANALYSIS
14.11.3 GEOGRAPHIC PRESENCE
14.11.4 PRODUCT PORTFOLIO
14.11.5 RECENT DEVELOPMENTS
14.12 CONNEXITY, INC
14.12.1 COMPANY SNAPSHOT
14.12.2 REVENUE ANALYSIS
14.12.3 GEOGRAPHIC PRESENCE
14.12.4 PRODUCT PORTFOLIO
14.12.5 RECENT DEVELOPMENTS
14.13 ADFORM
14.13.1 COMPANY SNAPSHOT
14.13.2 REVENUE ANALYSIS
14.13.3 GEOGRAPHIC PRESENCE
14.13.4 PRODUCT PORTFOLIO
14.13.5 RECENT DEVELOPMENTS
14.14 FLUCT
14.14.1 COMPANY SNAPSHOT
14.14.2 REVENUE ANALYSIS
14.14.3 GEOGRAPHIC PRESENCE
14.14.4 PRODUCT PORTFOLIO
14.14.5 RECENT DEVELOPMENTS
14.15 THE TRADE DESK
14.15.1 COMPANY SNAPSHOT
14.15.2 REVENUE ANALYSIS
14.15.3 GEOGRAPHIC PRESENCE
14.15.4 PRODUCT PORTFOLIO
14.15.5 RECENT DEVELOPMENTS
14.16 MICROSOFT CORPORATION
14.16.1 COMPANY SNAPSHOT
14.16.2 REVENUE ANALYSIS
14.16.3 GEOGRAPHIC PRESENCE
14.16.4 PRODUCT PORTFOLIO
14.16.5 RECENT DEVELOPMENTS
14.17 TELARIA, INC
14.17.1 COMPANY SNAPSHOT
14.17.2 REVENUE ANALYSIS
14.17.3 GEOGRAPHIC PRESENCE
14.17.4 PRODUCT PORTFOLIO
14.17.5 RECENT DEVELOPMENTS
14.18 BRIGHTROLL
14.18.1 COMPANY SNAPSHOT
14.18.2 REVENUE ANALYSIS
14.18.3 GEOGRAPHIC PRESENCE
14.18.4 PRODUCT PORTFOLIO
14.18.5 RECENT DEVELOPMENTS
14.19 INFECTIOUS MEDIA
14.19.1 COMPANY SNAPSHOT
14.19.2 REVENUE ANALYSIS
14.19.3 GEOGRAPHIC PRESENCE
14.19.4 PRODUCT PORTFOLIO
14.19.5 RECENT DEVELOPMENTS
14.2 RHYTHMONE
14.20.1 COMPANY SNAPSHOT
14.20.2 REVENUE ANALYSIS
14.20.3 GEOGRAPHIC PRESENCE
14.20.4 PRODUCT PORTFOLIO
14.20.5 RECENT DEVELOPMENTS
14.21 ADROLL.COM
14.21.1 COMPANY SNAPSHOT
14.21.2 REVENUE ANALYSIS
14.21.3 GEOGRAPHIC PRESENCE
14.21.4 PRODUCT PORTFOLIO
14.21.5 RECENT DEVELOPMENTS
14.22 IPONWEB HOLDING LIMITED
14.22.1 COMPANY SNAPSHOT
14.22.2 REVENUE ANALYSIS
14.22.3 GEOGRAPHIC PRESENCE
14.22.4 PRODUCT PORTFOLIO
14.22.5 RECENT DEVELOPMENTS
NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDIES AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST.
15 CONCLUSION
16 QUESTIONNAIRE
17 RELATED REPORTS
18 ABOUT DATA BRIDGE MARKET RESEARCH
