Global Pumpkin Candles Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Pumpkin Candles Market Size

• The global pumpkin candles market size was valued at USD 307.78 million in 2025 and is expected to reach USD 490.56 million by 2033, at a CAGR of 6.00% during the forecast period
• The market growth is largely fuelled by the rising popularity of scented and decorative candles for home décor, gifting, and seasonal celebrations such as Halloween and autumn festivals
• Increasing consumer preference for aromatic, aesthetically appealing, and natural wax-based candles is further driving market expansion

Pumpkin Candles Market Analysis

• Seasonal trends and cultural practices, particularly in North America and Europe, are significantly influencing product demand
• Innovative designs, fragrances, and customization options by manufacturers are enhancing consumer engagement and repeat purchases
• North America dominated the pumpkin candles market with the largest revenue share of 38.5% in 2025, driven by increasing demand for seasonal home décor and festive products, as well as rising consumer interest in aromatic and eco-friendly candles
• Asia-Pacific region is expected to witness the highest growth rate in the global pumpkin candles market, driven by increasing consumer interest in home décor, seasonal celebrations, rising disposable incomes, and growing availability of both premium and affordable candle options
• The Soy Wax segment held the largest market revenue share in 2025 driven by its natural and eco-friendly properties, along with its ability to burn longer and emit less soot compared to paraffin-based candles. Soy wax pumpkin candles are widely preferred for home décor and gifting purposes, making them a popular choice among residential users

Report Scope and Pumpkin Candles Market Segmentation  

Pumpkin Candles Market Trends

Rising Demand for Seasonal and Scented Home Décor Products

• The growing focus on seasonal décor and home fragrances is significantly shaping the pumpkin candles market, as consumers increasingly prefer visually appealing, aromatic, and festive candle products. Pumpkin candles are gaining traction due to their ability to enhance ambiance, create mood lighting, and complement seasonal décor without requiring complex setup. This trend strengthens adoption across retail, e-commerce, and specialty home décor sectors, encouraging manufacturers to innovate with new designs, fragrances, and packaging
• Increasing awareness around home aesthetics, gifting trends, and sustainable consumption has accelerated the demand for pumpkin candles in festivals, Halloween celebrations, and autumn-themed events. Consumers are actively seeking products made from natural wax, eco-friendly packaging, and non-toxic ingredients, prompting brands to prioritize sustainability in sourcing and production
• Seasonal and lifestyle trends are influencing purchasing decisions, with manufacturers emphasizing unique fragrances, decorative designs, and limited-edition offerings. These factors are helping brands differentiate products in a competitive market and build consumer loyalty, while also driving collaborations with retailers and online platforms for wider reach
  • For instance, in 2024, Yankee Candle in the U.S. and Paddywax in the U.K. expanded their product lines by launching pumpkin-scented candles with seasonal packaging. These launches were introduced in response to rising consumer preference for aromatic and visually appealing décor products, distributed across retail, specialty, and e-commerce channels. The products were marketed as festive and eco-conscious choices, enhancing brand recall and repeat purchases
• While demand for pumpkin candles is growing, sustained market expansion depends on continuous product innovation, cost-effective production, and maintaining quality and fragrance performance. Manufacturers are also focusing on scalability, supply chain efficiency, and eco-friendly practices to balance cost, aesthetics, and sustainability for broader adoption

Pumpkin Candles Market Dynamics

Driver

Growing Preference for Seasonal, Decorative, and Aromatic Home Products

• Rising consumer demand for visually appealing and scented candles is a major driver for the pumpkin candles market. Manufacturers are increasingly creating products that combine fragrance, décor, and festive themes to meet consumer expectations and lifestyle trends
• Expanding applications in home décor, gifting, seasonal celebrations, and hospitality are influencing market growth. Pumpkin candles enhance ambience, serve as decorative centerpieces, and provide aromatic benefits, enabling manufacturers to cater to both personal and commercial consumers
• Retailers and home décor brands are actively promoting pumpkin candles through seasonal marketing campaigns, social media promotions, and limited-edition collections. These efforts are supported by growing interest in home aesthetics, festive gifting, and eco-friendly décor solutions
  • For instance, in 2023, Bath & Body Works in the U.S. and WoodWick in the U.K. reported increased launches of pumpkin-scented candles for Halloween and autumn collections. This expansion followed higher consumer demand for decorative, aromatic, and seasonal candles, driving repeat purchases and product differentiation
• Although rising seasonal décor and gifting trends support growth, wider adoption depends on cost optimization, ingredient sourcing, and scalable production. Investment in fragrance innovation, sustainable wax, and eco-friendly packaging will be critical for meeting global demand and maintaining competitive advantage

Restraint/Challenge

Seasonal Demand Fluctuations and Higher Production Costs

• The seasonal nature of pumpkin candles, primarily associated with autumn and Halloween, remains a key challenge, limiting consistent demand throughout the year. Manufacturers must manage inventory and production cycles efficiently to avoid overstock or shortages
• Higher costs of natural waxes, fragrances, and eco-friendly packaging compared to conventional candles can restrict adoption among price-sensitive consumers and retailers. These elevated production costs may lead to premium pricing, limiting market penetration in emerging regions. Manufacturers must balance quality and affordability to maintain competitiveness while meeting sustainability standards
• Supply chain and distribution challenges also impact market growth, as pumpkin candles require timely production, specialized packaging, and controlled storage to preserve fragrance and aesthetic appeal. Delays or mishandling during transportation can compromise product quality and shelf life. Efficient logistics, temperature-controlled storage, and strategic inventory management are essential to ensure consistent supply and customer satisfaction
  • For instance, in 2024, smaller distributors in Southeast Asia and Europe reported slower uptake due to higher prices, seasonal demand, and limited consumer awareness of premium pumpkin candle offerings. Retail shelf space was also constrained during off-season periods, affecting visibility and sales
• Overcoming these challenges will require efficient production planning, expanded distribution networks, and focused marketing initiatives for consumers and retailers. Collaboration with e-commerce platforms, specialty stores, and festive event planners can help unlock long-term growth potential in the global pumpkin candles market

Pumpkin Candles Market Scope

The market is segmented on the basis of type, category, and distribution channel.

• By Type

On the basis of type, the pumpkin candles market is segmented into Beeswax, Paraffin Wax, Soy Wax, and Others. The Soy Wax segment held the largest market revenue share in 2025 driven by its natural and eco-friendly properties, along with its ability to burn longer and emit less soot compared to paraffin-based candles. Soy wax pumpkin candles are widely preferred for home décor and gifting purposes, making them a popular choice among residential users.

The Beeswax segment is expected to witness the fastest growth rate from 2026 to 2033, driven by its non-toxic nature, hypoallergenic properties, and natural honey scent. Beeswax pumpkin candles are increasingly gaining popularity among premium consumers who prefer sustainable and chemical-free products, often used for aromatherapy and decorative purposes.

• By Category

On the basis of category, the market is segmented into Mass and Premium. The Mass segment held the largest revenue share in 2025 owing to its affordability, wide availability, and appeal to everyday consumers seeking seasonal décor items.

The Premium segment is projected to grow at the highest CAGR during the forecast period due to increasing demand for luxury and handcrafted pumpkin candles, often featuring intricate designs, natural fragrances, and premium packaging, catering to niche and gifting markets.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into Store-Based and Non-Store Based. The Store-Based segment held the largest share in 2025, supported by sales through supermarkets, specialty candle shops, and home décor stores that allow consumers to experience the product before purchase.

The Non-Store Based segment is expected to witness the fastest growth from 2026 to 2033, driven by the expansion of e-commerce platforms, social media marketplaces, and subscription-based services, providing convenient access and a wider variety of pumpkin candles to consumers.

Pumpkin Candles Market Regional Analysis

• North America dominated the pumpkin candles market with the largest revenue share of 38.5% in 2025, driven by increasing demand for seasonal home décor and festive products, as well as rising consumer interest in aromatic and eco-friendly candles
• Consumers in the region highly value the aesthetic appeal, natural fragrances, and decorative designs offered by pumpkin candles, particularly during fall and Halloween seasons
• This widespread adoption is further supported by high disposable incomes, a preference for themed home décor, and the growing popularity of gifting and artisanal products, establishing pumpkin candles as a favored choice for residential and commercial use

U.S. Pumpkin Candles Market Insight

The U.S. pumpkin candles market captured the largest revenue share in 2025 within North America, fueled by rising consumer interest in home décor and seasonal celebrations. Consumers are increasingly prioritizing scented and decorative candles to enhance ambiance and festive experiences. The growing trend of DIY home decoration, along with strong demand for natural and soy-based candles, further propels the pumpkin candles market. Moreover, e-commerce platforms and subscription-based candle services are significantly contributing to market growth.

Europe Pumpkin Candles Market Insight

The Europe pumpkin candles market is expected to witness the fastest growth rate from 2026 to 2033, primarily driven by the rising popularity of home décor trends and seasonal gifting. Increasing urbanization and disposable incomes are fostering the adoption of premium and artisanal pumpkin candles. European consumers are particularly drawn to natural ingredients, eco-friendly products, and unique fragrances. The market is experiencing significant growth across retail, hospitality, and gifting applications, with pumpkin candles being incorporated into seasonal events and décor.

U.K. Pumpkin Candles Market Insight

The U.K. pumpkin candles market is expected to witness the fastest growth rate from 2026 to 2033, driven by the rising trend of home decoration, seasonal festivities, and gifting culture. Concerns for sustainability and demand for natural, non-toxic products are encouraging consumers to opt for soy and beeswax pumpkin candles. The U.K.’s well-developed retail and e-commerce infrastructure is expected to continue to stimulate market growth.

Germany Pumpkin Candles Market Insight

The Germany pumpkin candles market is expected to witness the fastest growth rate from 2026 to 2033, fueled by growing awareness of eco-friendly products and the popularity of artisanal and handcrafted candles. Germany’s emphasis on sustainability and innovation promotes the adoption of natural waxes such as soy and beeswax. The integration of pumpkin candles into home décor, seasonal celebrations, and gifting is becoming increasingly prevalent, aligning with local consumer preferences for high-quality and decorative products.

Asia-Pacific Pumpkin Candles Market Insight

The Asia-Pacific pumpkin candles market is expected to witness the fastest growth rate from 2026 to 2033, driven by rising urbanization, increasing disposable incomes, and growing consumer interest in home décor and lifestyle products in countries such as China, Japan, and India. The region’s growing inclination towards seasonal decorations and gifting is driving the adoption of pumpkin candles. Furthermore, as APAC emerges as a manufacturing hub for scented and decorative candles, the affordability and accessibility of pumpkin candles are expanding to a wider consumer base.

Japan Pumpkin Candles Market Insight

The Japan pumpkin candles market is expected to witness the fastest growth rate from 2026 to 2033 due to the country’s strong culture of seasonal celebrations, home decoration, and gifting. Japanese consumers emphasize quality, aesthetics, and fragrance, driving the demand for soy and premium pumpkin candles. The integration of pumpkin candles into festive décor, themed events, and relaxation practices is fueling market growth.

China Pumpkin Candles Market Insight

The China pumpkin candles market accounted for the largest market revenue share in Asia-Pacific in 2025, attributed to the country’s expanding middle class, urbanization, and growing interest in lifestyle and home décor products. China stands as one of the largest markets for scented and decorative candles, and pumpkin candles are becoming increasingly popular in residential, hospitality, and gifting applications. The availability of affordable and premium options, alongside strong domestic manufacturers, are key factors propelling the market in China.

Pumpkin Candles Market Share

The Pumpkin Candles industry is primarily led by well-established companies, including:

• The Yankee Candle Co. Inc. (U.S.)
• WILLIAMS-SONOMA, INC. (U.S.)
• Holly’s House UK (U.K.)
• Gibson & Dehn (U.K.)
• URBN.com (U.S.)
• Bath & Body Works Direct, Inc. (U.S.)
• Our Own Candle Company (U.K.)
• Procter & Gamble (U.S.)
• S.C. Johnson & Son, Inc. (U.S.)
• Conscious Candle Co. (U.K.)
• Bolsius International BV (Netherlands)
• Bridgewater Candle Company (U.S.)
• Colonial Candle (U.S.)
• Circle E Candles (U.S.)
• Diptyque (France)
• Lee Naturals (U.S.)
• MALIN + GOETZ (U.S.)
• Meredith Corporation (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Newell Brands (U.S.)

Latest Developments in Global Pumpkin Candles Market

• In November 2025, Yankee Candle (U.S.) launched a new line of eco-friendly pumpkin candles, featuring biodegradable materials and natural fragrances. This initiative targets the rising consumer demand for sustainable products and reinforces the brand’s position as a leader in environmentally conscious home fragrances. The launch is expected to attract eco-aware customers, enhance brand loyalty, and strengthen market presence
• In October 2025, Bath & Body Works (U.S.) formed a partnership with a popular lifestyle influencer to promote its seasonal pumpkin candle collection through social media. This strategy aims to engage younger audiences and leverage the influencer’s follower base to drive traffic to both online and physical stores. The collaboration is likely to increase brand visibility and boost sales among social-media-savvy consumers
• In September 2025, Village Candle (U.S.) expanded its distribution network by entering a new agreement with a major online retailer. This development enhances product accessibility and aligns with the growing trend of e-commerce. The expansion is expected to increase sales, broaden market reach, and improve brand visibility in a competitive pumpkin candle market

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