- In December 2023, McDonald's revealed its new retro-inspired restaurant concept, CosMc's, aimed at competing directly in the U.S. coffee shop segment alongside brands such as Starbucks. The initiative includes plans to launch ten new CosMc's outlets by the end of 2024. This strategic move highlights McDonald’s effort to diversify its offerings and strengthen its position in the premium beverage market
- In October 2023, Domino's U.S. rolled out the "Free Emergency Pizza" initiative, allowing selected program members to claim a complimentary medium-sized pizza during times they need it most. This campaign reflects Domino's commitment to enhancing customer loyalty and brand engagement through value-driven promotions
- In August 2023, Subway, the American sandwich giant, finalized an agreement to sell its global business operations to affiliates of Roark Capital, a firm specializing in franchise-focused consumer service investments. This acquisition marks a significant milestone in Subway’s history, paving the way for strategic growth and operational improvements under Roark Capital’s leadership
- In June 2023, Pizza Hut introduced "Pizza Hut Melts," a new cheese-loaded, crispy, single-serve pizza crafted for individual snacking and on-the-go consumption. This product launch underscores Pizza Hut's efforts to cater to evolving consumer preferences for convenient, portion-controlled fast food options
- In March 2023, Starbucks announced its ambitious plan to open approximately 100 new stores across the U.K. within the next year, as part of its broader Europe-focused expansion initiative involving a USD 35 million investment. The company also committed to refurbishing its existing U.K. stores over the next three years, reinforcing its long-term dedication to enhancing the customer experience
