Global Quinoa Market – Industry Trends and Forecast to 2029

Global Quinoa Market, By Product (Black Quinoa Seeds, Red Quinoa Seeds), Application (Direct Edible, Reprocessing Products) Certification (Conventional, Organic, Fair Trade and Dual), – Industry Trends and Forecast to 2029

Quinoa Market Analysis and Size

As quinoa becomes more widely available, the global market will be flooded with new opportunities. Quinoa's health benefits have played an important role in market growth and maturity. Several research lines have investigated the properties and health benefits of quinoa, allowing for market growth. The scientific classification of flowering plants has emerged as a critical area of study in botany. This trend, combined with the need to research edible seeds, has become an important market growth dynamic.

Data Bridge Market Research analyses that the quinoa market was valued at USD 61.00 billion in 2021 and is expected to reach a value of USD 161.02 billion by 2029, at a CAGR of 12.9% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Quinoa Market Scope and Segmentation

Market Definition

Quinoa is a flowering plant that belongs to the amaranth family. It is an herbaceous annual plant grown primarily for its edible seeds, which are high in protein, fibre, B vitamins, and minerals when compared to many grains. Quinoa is a pseudo cereal that originated in northern South America's Andean region and is botanically related to spinach and amaranth (Amaranthus family.). Furthermore, it was originally used to feed animals and for human consumption in the Lake Titicaca region of Peru and Bolivia.

Drivers

• Changing consumer dietary habits and rising trend of consuming healthy food

Quinoa is in high demand due to its health benefits and nutrient content. Quinoa is a high-fiber, gluten-free product that is popular among health-conscious consumers. Quinoa is increasingly being used in food products such as noodles, bread, and pasta, which helps the global quinoa market grow. The growing interest in organic and natural products in the cosmetic industry is propelling the global quinoa market. Quinoa consumption in breakfast foods is increasing as a result of its use as an ingredient in breakfast foods, which is one of the drivers of quinoa demand in the global market.

• Rising crop yields and government support is augmenting market growth

The number of countries producing quinoa has increased in recent years, which will increase commercial production. The government has aided the quinoa industry by encouraging research and development through the National Institute of Agricultural Research. Recent developments and changes in global consumption patterns are expected to drive the market during the forecast period. Quinoa has the potential to introduce a new crop into the cropping system due to its adaptability to different environments and perceived dietary benefits.

Opportunity

Food and beverage manufacturers are considering the health benefits of quinoa and adding significant constituents to make products more delectable and nutritious. The use of quinoa in cosmetics is expected to increase demand for other products of a similar nature. Aside from that, the use of quinoa for disease prevention and health maintenance is expected to fuel a positive growth in terms of value during the forecast period. Baked goods typically use wheat bran; however, quinoa, along with wheat bran, has a new healthy and delicious baking use; as a result, quinoa demand is expected to rise.

Restraints

The global quinoa market faces two major challenges: trade gains and illegal trade. Quinoa is heavily trafficked illegally because selling through government channels is less profitable. According to the Institute of Foreign Trade, approximately 50% of quinoa is illegally traded. It has become a consumer preference, with increasing demand in traditional areas.

This quinoa market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the quinoa market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Quinoa Market

COVID-19 pandemic is a worldwide pandemic that has affected many countries. It has wreaked havoc on the business and marketing fields. During the pandemic, demand for quinoa increased as consumers sought food staples with a longer shelf life and that were healthy to consume. Manufacturers are having production issues due to a lack of raw materials and labour. Following the pandemic, the market demand for quinoa will increase as consumers seek healthy food products that boost anti-oxidants in the body.

Global Quinoa Market Scope

The quinoa market is segmented on the basis of product, application and certification. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Red quinoa seeds
• Black quinoa seeds

Application

• Direct Edible
• Reprocessing Products

Certification

• Conventional
• Organic
• Fair Trade
• Dual

Quinoa Market Regional Analysis/Insights

The quinoa market is analysed and market size insights and trends are provided by country, of product, application and certification as referenced above.

The countries covered in the quinoa market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The North American quinoa market is the largest in the world, followed by Europe. Popularity for quinoa is increasing due to rising health consciousness and quality food consumption patterns in these regions' developed countries, which contributes to the quinoa market's positive growth. The major quinoa shippers are the United States, China, Saudi Arabia, France, and India. Created trading channels and a preference for high-quality food are also propelling market growth in these countries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Quinoa Market Share Analysis

The quinoa market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to quinoa market.

Some of the major players operating in the quinoa market are:

• Blue Lake Milling (Australia)
• Grain Millers, Inc. (U.S.)
• Morning Foods Ltd (U.K.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• RICHARDSON INTERNATIONAL LIMITED (Canada)
• CEREALTO SIRO FOODS (Spain)
• Premier Nutrition Company, LLC (Germany)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (Switzerland)