Global Quinoa Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Quinoa Market Quinoa Market Analysis

The quinoa market has seen significant growth due to increasing health awareness and demand for gluten-free grains. Recent advancements include improved cultivation techniques and hybrid varieties boosting yields. Technologies such as precision agriculture enhance efficiency, while sustainable practices address environmental concerns. Market expansion is driven by rising consumer interest in superfoods and plant-based diets.

Quinoa Market Size

The global quinoa market size was valued at USD 77.75 billion in 2023 and is projected to reach USD 205.24 billion by 2031, with a CAGR of 12.9% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Quinoa Market Definition

Quinoa is a nutrient-rich seed often used as a grain substitute. Originating from the Andean region of South America, it’s a complete protein source, containing all nine essential amino acids. Quinoa is gluten-free and high in fiber, vitamins, and minerals. Its versatility makes it popular in salads, soups, and as a side dish.

Quinoa Market Dynamics

Drivers

• Rising Health Consciousness

Rising health consciousness is a significant driver for the quinoa market. Consumers are increasingly aware of quinoa's nutritional benefits, such as its high protein content, fiber, and essential amino acids. For instance, brands such as "Ancient Harvest" emphasize quinoa's role in a balanced diet, catering to health-focused consumers. This heightened awareness and demand for nutrient-rich foods propel quinoa's market growth as it aligns with the trend toward healthier eating.

• Growth in Plant-Based Diets

The shift toward plant-based diets fuels quinoa market growth as it is a complete plant protein, offering essential amino acids not found in many other plant foods. For instance, companies such as Bob’s Red Mill and Quinoa Corporation have introduced quinoa-based products, catering to the rising demand from vegans and vegetarians. This trend boosts quinoa's popularity as a versatile, nutritious alternative to animal-based proteins.

Opportunities

• Innovation in Product Offerings

Innovation in product offerings creates significant market opportunities for quinoa. For instance, companies such as Quinoa Corporation have introduced quinoa-based snacks and beverages catering to health-conscious consumers. Brands such as Ancient Harvest have launched quinoa meal kits, simplifying meal preparation. These innovations attract a diverse consumer base, from busy professionals to health enthusiasts, expanding quinoa's market reach and driving growth. This trend enhances quinoa's appeal beyond traditional culinary uses.

• Expanding Organic Food Market

The expanding organic food market presents significant opportunities for quinoa, especially as organic quinoa becomes more available. As consumers increasingly seek organic options for their health benefits, organic quinoa, which aligns with these preferences, is gaining traction. For instance, brands such as Ancient Harvest and Bob's Red Mill are capitalizing on this trend by offering certified organic quinoa, driving market growth and meeting rising consumer demand for healthier, eco-friendly food choices.

Restraints/Challenges

• High Production Costs

High production costs significantly hinder the quinoa market. Quinoa cultivation demands specific climatic conditions and fertile soil, which are often more expensive to maintain. For instance, in the Andes, where quinoa is traditionally grown, the cost of farming is considerably higher than for other grains. This increased expense can limit profitability and restrict market growth, making quinoa less competitive compared to other crops.    

• Limited Supply Chain Infrastructure

Limited supply chain infrastructure in quinoa-producing regions hampers efficient processing and distribution. This inadequacy results in delays and increased costs, impacting the market's ability to meet the growing international demand. For instance, poor transportation and storage facilities in Bolivia and Peru restrict the timely delivery of quinoa to global markets, ultimately constraining market growth and limiting potential sales.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In May 2022, Above Food Corporation announced its acquisition of Northern Quinoa Production Corporation, enabling the company to significantly expand its production capabilities for specialty ingredients. This strategic move aims to bolster Above Food’s capacity to meet growing demand in the specialty ingredients sector
• In April 2022, Olam Agri released its Speciality Grains and Seeds Peru Sustainability Report for 2021. The report highlights the company's continued advancements in creating more sustainable quinoa and chia supply chains, which are generating positive social and environmental benefits for local farming communities in Peru
• In January 2021, The Department of Primary Industries and Regional Development (DPIRD) in Australia introduced a new measurement technique to accurately quantify saponin levels in quinoa seeds. This innovation aims to improve the quality control process and enhance the overall value of quinoa products in the market

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Quinoa Market Scope

The market is segmented on the basis of product type, type, application and certification. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Quinoa Grain
• Intermediate Product
• Processed Product

 Type

• White Quinoa Seeds
• Black Quinoa Seeds
• Red Quinoa Seeds

 Application

• Direct Edible
  • Human Food
  • Animal/Pet Feed
  • Others
• Reprocessing Products
  • Flour
  • Flakes
  • Crisp
  • Others

Certification

• Conventional
• Organic
• Fair Trade and Dual

Quinoa Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, type, application and certification as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the quinoa market, driven by increasing health consciousness and a shift towards quality food consumption. The region's developed countries are experiencing a surge in quinoa popularity, fueling market growth. This trend reflects a broader commitment to healthier eating habits and high-quality dietary choices.

Europe is expected to show growth in the quinoa market, driven by the development of trading channels and an increasing preference for high-quality food. This trend is supported by rising demand for nutritious and organic products, encouraging both domestic production and imports to meet consumer expectations and market demands.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Quinoa Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Grain Millers, Inc. (U.S.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• ICHARDSON INTERNATIONAL LIMITED (Canada)
• CEREALTO SIRO FOODS (Spain)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (Switzerland)

SKU-68814