The ready-to-drinks (RTDs) category has undergone several critical shifts in response to the changing dynamic of global consumer drinking preferences and habits. Despite significant criticism, the large strides made in the demand for and marketing of beverage alcohol products have earned a respectable place in the RTDs category. The demand momentum hasn't lost much lustre due to the high level of convenience provided to consumers, who have been instrumental in fuelling the popularity of easy-to-make alcoholic beverages.
