- In March 2025, Zebra Technologies introduced the Zebra ZT620R Plus, a next generation RFID enabled industrial printer designed for high-volume and high speed printing in manufacturing and logistics environments. The product features improved encoding accuracy, rugged design for harsh environments, and native integration with enterprise IoT platforms. This launch addresses growing demand for smart automation in supply chain management, offering increased throughput and precision in real-time item tracking and inventory control.
- In February 2025, Honeywell announced the acquisition of SATO America's RFID printing division for USD 280 million, marking a strategic move to strengthen its position in the AIDC (Automatic Identification and Data Capture) market. The acquisition allows Honeywell to expand its product line with advanced RFID label printers and integrate SATO’s patented encoding technologies into its existing hardware ecosystem. This move aims to boost Honeywell’s market share in retail, healthcare, and manufacturing sectors where RFID adoption is surging.
- In January 2025, TSC Printronix Auto ID entered into a strategic partnership with Microsoft Azure to develop a cloud enabled print management platform for barcode and RFID printers. The collaboration enables users to monitor, configure, and manage printers remotely via secure cloud connections, ideal for multi-site retail, logistics, and healthcare operations. The partnership aligns with growing demand for centralized, IoT-enabled device management in enterprise environments
- In December 2024, Brother International launched the RJ 4250WB, a rugged, lightweight mobile barcode printer equipped with Bluetooth 5.0 and Wi-Fi Direct connectivity. Designed for field service and mobile workforce applications, the device allows high speed thermal printing of labels and receipts in real time. This innovation targets last mile delivery, law enforcement, and retail sectors, supporting growing trends in mobile and on the go operations.
- In November 2024, Chinese RFID printer manufacturer Postek formed a strategic collaboration with Alibaba Group to deploy RFID and barcode printing systems across Alibaba’s smart warehouses. The initiative integrates Postek’s RFID printers with Alibaba’s AI and warehouse robotics systems to streamline inventory tracking and reduce operational delays. This partnership highlights the role of RFID printing in supporting large-scale, AI-driven logistics infrastructures across e-commerce and fulfillment centers in Asia.
