- In April 2024, Nektium announced that it will introduce its new Vanizem botanical extract at Vitafoods Europe 2024, designed to support stress and mood. In research by Innova Market Insights, it is revealed that mental and emotional well-being is a growing priority for consumers seeking a healthy lifestyle. In the event, Nektium (stand E141) will showcase how its patent-pending Vanizem ingredient can help manufacturers meet this rising demand
- In October 2024, Tonik is expanding its reach in the Asian markets with the launch of transdermal patches featuring homeopathic recipes aimed at sleep and stress relief. In addition, the company is preparing to introduce four new SKUs in the next six months
- In July 2023, Wholesome Organics (WoCo), a leader in health and wellness, introduced its flagship product, Clean Energy Shot. In this product, a combination of plant-based caffeine with adaptogens such as Ashwagandha, Lion's Mane, Cordyceps, and Rhodiola Rosea is designed to boost mental clarity, physical endurance, and overall well-being
- In January 2023, Florence by Mills launched its latest skincare line, H2Glo. In this collection, formulated with survivalist plants, is designed for individuals seeking a quicker, more efficient skincare routine
- In October 2021, Australia-based start-up Savvy Beverage introduced an innovative instant coffee and soda drink infused with nootropic ingredients to enhance brain function. In addition, this new offering complements their existing product line, which includes functional coffee pods compatible with Nespresso coffee machines
