- In March 2024, Piper-Heidsieck entered into a three-year agreement as the Official Champagne of the Miami Open. Throughout the two-week tournament, attendees at the Champagne Garden will have the opportunity to enjoy various offerings, including Rose, Cuvee Brut, and Riviera from Piper-Heidsieck. This partnership underscores the growing visibility and premium positioning of rose champagne in high-profile events, reinforcing its strong appeal in the global market
- In August 2023, Global Airlines entered into a partnership with Laurent Perrier, formalized through a Memorandum of Understanding (MOU), to enhance the in-flight experience for passengers. Beginning in 2024, Laurent Perrier champagne will be exclusively served on all transatlantic flights operated by Global Airlines. This collaboration highlights the increasing prominence of premium rose champagne, particularly Laurent Perrier, in the travel and hospitality sector
- In October 2021, Coravin introduced the highly anticipated Coravin Sparkling System, a revolutionary innovation in preserving sparkling wines. Moët Hennessy, the world’s leading producer of luxury wines and spirits, announced a strategic partnership with Coravin, naming them the "Official Preservation Partner of Moët Hennessy Champagnes." This collaboration is set to transform the way champagne and sparkling wines are served by the glass, with a focus on restaurants, wine bars, and other establishments specializing in fine drinks. This partnership underscores the increasing demand for premium rose champagne and sparkling wines, particularly in high-end dining establishments
- In April 2021, Ruinart Champagne unveiled its innovative eco-friendly Second Skin packaging, designed to offer both sustainability and superior protection for its premium wines. The new packaging, made from 100% recyclable paper, is capable of withstanding the cold of an ice bucket for several hours before breaking down. This initiative highlights the growing trend of sustainability in the luxury beverage market, particularly in the rose champagne sector, where environmentally friendly packaging is increasingly important to consumers
- In 2023, RH Guesthouse New York introduced its new Champagne & Caviar Bar, offering an exclusive range of champagnes and vodkas. The curated menu includes premium Petrossian caviar and traditional caviar service, creating a lavish dining experience for guests seeking indulgence and sophistication. This addition aligns with the growing trend of luxury experiences in the food and beverage industry, reflecting a heightened interest in premium champagne offerings, including rose champagne, among high-end consumers
