- In January 2023, Mielle Organics, a prominent manufacturer of rosemary hair oil, formed a strategic partnership with Procter & Gamble (P&G) to expand global access to high-quality hair products and services tailored for Black women. This partnership underscores the growing demand for rosemary-based hair care products and highlights the increasing influence of natural ingredients, like rosemary oil, in the global hair care market
- In December 2023, Dabur India Ltd., a leading player in the natural personal care sector, introduced a groundbreaking innovation in hair care with the launch of Dabur Vatika Rosemary Hair Growth Oil. Infused with the benefits of rosemary, hibiscus, and coconut, this new product was unveiled under the well-established Vatika brand. This launch highlights the growing popularity of rosemary oil in the global hair care market, driven by consumer demand for effective, plant-based ingredients that promote healthy hair growth and rejuvenation
- In February 2024, Givaudan introduced a new rosemary extract tailored for food and beverage applications, emphasizing enhanced antioxidant properties. This innovative extract is designed to address the rising consumer demand for natural preservatives and functional ingredients. The development underscores the expanding role of rosemary oil and its derivatives within the global market, particularly in response to the increasing consumer preference for health-conscious and clean-label solutions
- In 2023, Aliver's Rosemary Oil successfully launched in the European market, quickly gaining significant traction among consumers across the continent. Surpassing many competitors, it has risen to a leading position on the rosemary popularity index. This successful market entry highlights the growing demand for high-quality rosemary oils and underscores the increasing importance of premium, naturally sourced products in the global rosemary oil market
- In 2024, Molton Brown unveiled its newest innovation—the Reviving Rosemary collection—signifying the esteemed British fragrance brand’s debut into the aromatherapy segment. Featuring a refreshed design tailored to elevate the user experience for both individual consumers and hospitality partners, the collection addresses the rising consumer interest in aromatherapy and self-care products. This strategic launch reflects the expanding integration of rosemary oil into premium wellness and lifestyle offerings, reinforcing its growing influence and demand within the global rosemary oil market
