- In February 2024, ITC Ltd.'s Fabelle launched India’s first-ever ruby chocolate, named Fabelle's Ruby Gianduja. This marks a significant milestone in India’s chocolate industry, bringing a unique, premium offering to the market. The introduction of ruby chocolate is expected to appeal to consumers seeking innovative and luxurious chocolate experiences
- In April 2023, Barry Callebaut, the global leader in high-quality chocolate and cocoa products, unveiled its latest expansion featuring ruby chocolate. This move signifies the company’s commitment to diversifying its offerings and meeting the growing demand for premium chocolates. The introduction of ruby chocolate further strengthens Barry Callebaut's position in the innovative chocolate market
- In June 2020, Unilever P.L.C. launched Magnum Ruby Minis, making Magnum Ice Cream the first national ice cream brand in the United States to offer a product featuring the new ruby chocolate variant. This introduction marked a significant milestone for the brand in diversifying its ice cream offerings. Unilever's move highlights the growing popularity of ruby chocolate in innovative dessert products



