- In May 2025, Salesforce acquired Convergence.ai, an AI agent company specializing in advanced systems that perform complex, human-such as tasks in digital environments. This strategic move aims to enhance Salesforce’s AI capabilities, particularly within Agentforce, a key pillar of its AI strategy. By integrating Convergence’s adaptive AI technology, Salesforce seeks to accelerate the development of next-generation agents capable of navigating dynamic interfaces, managing multi-step workflows, and improving automation efficiency. The acquisition reinforces Salesforce’s commitment to AI-driven business automation
- In April 2025, SAP continued integrating its Business AI copilot, Joule, across sales, services, marketing, and commerce applications. Joule is now generally available in SAP S/4HANA Cloud Public Edition, enabling users to interact with SAP solutions using natural language. This advancement enhances productivity, streamlines workflows, and provides intelligent recommendations for sales teams, significantly improving search efficiency. Joule is also integrated with Microsoft 365 Copilot, allowing seamless two-way access
- In March 2025, Zoho CRM rolled out several enhancements to improve speed, efficiency, and customization in communication workflows. Updates include faster inbox and conversation views, support for pooled numbers in workflow SMS, and nested merge fields for personalized messaging. In addition, bulk SMS capabilities now allow notifications for selected CRM users and customized campaign names. The Zoho CRM Inbox has been upgraded with contextual information, while SMS templates now support configurable date formats for greater flexibility
- In March 2023, HubSpot CRM introduced ChatSpot.ai and Content Assistant, two AI-powered tools designed to enhance customer efficiency and streamline network building. These innovations leverage predictive AI, content optimization, data quality tools, conversation intelligence, and data enrichment, reinforcing HubSpot’s commitment to cutting-edge CRM solutions. ChatSpot.ai enables users to add contacts, generate reports, and draft sales emails, while Content Assistant helps marketing and sales teams create high-quality content efficiently
- In July 2020, Salesforce introduced Salesforce Anywhere, a cloud-based collaboration platform designed to enable real-time communication and data sharing among teams. This solution integrates chat, alerts, comments, and video directly into the Salesforce CRM, ensuring seamless team collaboration without switching between multiple tools. The platform enhances productivity by allowing users to sell, service, market, and collaborate from anywhere, reinforcing Salesforce’s commitment to advanced cloud solutions
