“Rising Consumer Demand for Natural, Bioactive Ingredients”
Rising consumer demand for natural, bioactive ingredients is driven by increasing health awareness and a preference for clean-label, sustainable products. Consumers are seeking natural alternatives to synthetic additives, particularly in health, skincare, and food sectors. Bioactive ingredients, such as peptides, antioxidants, and vitamins, offer functional benefits such as anti-aging, immune support, and enhanced skin elasticity. This shift towards natural solutions is fueled by concerns over the safety of artificial chemicals, as well as a growing interest in wellness and preventative care. As a result, industries are increasingly incorporating bioactive, plant-based, and marine-derived ingredients into their offerings to meet consumer expectations.
