Global Sanitary Ware Market, By Type (Toilet Seats, Wash Basin, Urinals, Faucets, Cistern, Showers, Bathtubs, Bathroom Accessories, Others), Material (Ceramic, Metal, Glass, Others), Operating Mode (Manual, Automated), Shape (Curved, Rectangle, Circle, Domed Top, Square, Others), Colour (White, Black, Others), End-User (Residential, Commercial, Institutional, Others) – Industry Trends and Forecast to 2029
Sanitary Ware Market Analysis and Size
The real estate sector has experienced high growth in recent years, which has augmented the value of residential construction. As the number of houses upsurges, the demand for the sanitary wares increases, which boosts the growth of the sanitary ware market. Increased household spending is also a major factor which are expected to drive the sanitary ware market. The “toilet seats” is the highest growing type segment due to advancements in toilet seats in terms of shapes, designs and specifications over the forecast period. Furthermore, the increasing awareness regarding superior sanitary ware products for hygiene and health benefits is also the major factors which will drive the market's growth globally.
Global sanitary ware market was valued at USD 11,541.65 million in 2021 and is expected to reach USD 18,188.41 million by 2029, registering a CAGR of 5.85% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD million, Volumes in Units, Pricing in USD
Type (Toilet Seats, Wash Basin, Urinals, Faucets, Cistern, Showers, Bathtubs, Bathroom Accessories, Others), Material (Ceramic, Metal, Glass, Others), Operating Mode (Manual, Automated), Shape (Curved, Rectangle, Circle, Domed Top, Square, Others), Colour (White, Black, Others), End-User (Residential, Commercial, Institutional, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
LIXIL Corporation (Japan), Zurn Industries LLC. (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), Kerovit (India), CERA Sanitaryware Limited. (India), Wenzhou Liangsha Sanitary Ware Co., Ltd. (China), BRIZO KITCHEN & BATH COMPANY (India), Oras Ltd. (Finland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany)
Sanitary ware includes cisterns, toilet sinks, wash basins, and pedestals. These products were conventionally manufactured by using porcelain. Porcelain is a ceramic material. However, now sanitary wares are being manufactured by using plastics, metals, glass and other materials. Ceramic sanitary wares are lucrative, have excellent resistance to chemical attacks, and can bear heavy loads.
Sanitary Ware Market Dynamics
- Growing trend of smart homes and rising home renovation projects
The increase in infrastructure development and rising popularity of smart homes globally are expected to drive the growth of the sanitary ware market during the forecast period. Moreover, changes in the Interior designing of residential building are increasing the demand of the sanitary ware in the market. Residential replacement and remodeling are the major sources of attention for the sanitary ware market because homemakers replace older sanitary ware with latest new products that provide improved visuals or functionality.
- Increasing awareness and promotion on hygiene awareness
The rising health and hygiene awareness among consumers is a major factor which are expected to drive the global market's growth. Increasing government hygiene and sanitation awareness programming guidance and promotions, particularly in developing nations, as well as stringent government rules for installing and using public restrooms in several countries are anticipated to boost the growth of the sanitary ware market.
Furthermore, the increase in the adoption of sanitary ware in the construction industry due to several benefits such as cost-effectiveness, excellent resistance to chemicals and scratches and change in consumer’s preference towards luxury items are expected to accelerate the sanitary ware market growth. The increase in the application of sanitary ware in the hospitality sector due to increase in the spending on the infrastructural projects and the growth of tourism in emerging nations influence the growth of the sanitary ware market.
- Surging product innovations
The major market players are continuously introducing new and advanced products in order to efficiently retain existing consumers and attract new ones. Also, product quality, shapes, and other advanced innovations play an important role in attracting the consumers towards the sanitary ware products. As a result, new product launches boost the market growth, which is expected to create profitable opportunities for the sanitary ware market in upcoming years.
Furthermore, increasing number of promotional programs by private and public sector to increased consumer’s awareness related to the use of sanitary wares and the increasing investment by both sectors on the respective projects will also propel the sanitary ware market.
- Fluctuation in housing demand
The volatility in the housing demand is the major factor which is expected to obstruct the demand of sanitary ware in the market growth and restrain the growth of the sanitary ware market in the forecast period of 2022-2029.
- Adverse effect on environment
A diverse range of adverse effects on environment caused by mineral extraction poses a significant challenge for the growth of sanitary ware market.
This sanitary ware market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sanitary ware market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Sanitary Ware Market
The outbreak of COVID-19 reflects the downfall in the industry growth, it has also affected the growth of the sanitary ware due to the slowdown in the manufacturing of sanitary ware. The widespread of coronavirus has negatively impacted the finance, and economy of the targeted market which has hindered the growth of the sanitary ware market. This pandemic halted the manufacture of numerous products in the sanitary business because of the continuous lockdowns worldwide. The disruption in the supply chain and limited consumer spending hamper the growth of the sanitary ware market. Thus, COVID-19 left a major impact on the growth of the sanitary ware market.
- In February 2022, Kohler had collaborated with Daniel Arsham to manufacture a unique type of one-of-a-kid 3D sink, with better features that could attract more consumers in upcoming period.
Global Sanitary Ware Market Scope
The sanitary ware market is segmented on the basis of type, material, operating mode, shape, colour and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Toilet Seats
- Wash Basin
- Bathroom Accessories
- Domed Top
Sanitary Ware Market Regional Analysis/Insights
The sanitary ware market is analysed and market size insights and trends are provided by country, type, material, operating mode, shape, colour and end-user as referenced above.
The countries covered in the sanitary ware market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market in terms of revenue and market share. The market growth over this region is due to the presence of well-established market players in the countries such as US and Canada within the region.
Europe on the other hand, is estimated to show lucrative growth over the forecast period of 2022-2029, due to the huge investments made in research and development to produce better quality of products in countries such as Germany and Italy.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Sanitary Ware Market Share Analysis
The sanitary ware market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sanitary ware market.
Some of the major players operating in the sanitary ware market are
- LIXIL Corporation (Japan)
- Zurn Industries LLC. (U.S.)
- Masco Corporation (U.S.)
- Bella Group (U.S.)
- Kohler Co. (U.S.)
- Jaquar (India)
- VITRA INTERNATIONAL AG. (Switzerland)
- Kerovit (India)
- CERA Sanitaryware Limited. (India)
- Wenzhou Liangsha Sanitary Ware Co., Ltd. (China)
- BRIZO KITCHEN & BATH COMPANY (India)
- Oras Ltd. (Finland)
- TOTO LTD. (India)
- Roca Sanitario, S.A (Spain)
- Boch AG (Germany)