Global Sheet Face Masks Market, By Type (Cotton, Non-Woven, Hydrogel, Charcoal, Bio Cellulose, Pulp, Foil Sheet Masks, Clay Sheet Masks, Others), Form (Wet, Dry), Skin Type (Normal, Oily, Dry Sensitive), Category (Standard, Premium), Price (Low, Medium, High), End User (B2B, B2C), Application (Anti-Wrinkles, Moisturizing, Multifunctional), Distribution Channel (Store-Based, Supermarkets and Hypermarkets, Convenience Stores, Non-Store Based) – Industry Trends and Forecast to 2030.
Sheet Face Masks Market Analysis and Size
The popularity of the sheet face masks is increasing as people become more aware of how the product can improve their facial health and beauty. Various benefits have provided by sheet face masks, such as detoxifying skin, hydration, removing impurities and restoring radiance and glow, represent one of the important factors which are bolstering the market growth. Furthermore, the developing on-the-go skincare trend is increasing the demand for sheet face masks that are highly convenient and can be used during traveling. As a result of this the demand for the sheet face mask increases which enhances the market growth.
Data Bridge Market Research analyses that the sheet face masks market is expected to reach USD 701.86 million by 2030, which is USD 349.66 million in 2022, registering a CAGR of 9.10% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Sheet Face Masks Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015 - 2020)
Revenue in USD Million, Volumes in Units, Pricing in USD
Type (Cotton, Non-Woven, Hydrogel, Charcoal, Bio Cellulose, Pulp, Foil Sheet Masks, Clay Sheet Masks, Others), Form (Wet, Dry), Skin Type (Normal, Oily, Dry Sensitive), Category (Standard, Premium), Price (Low, Medium, High), End User (B2B, B2C), Application (Anti-Wrinkles, Moisturizing, Multifunctional), Distribution Channel (Store-Based, Supermarkets and Hypermarkets, Convenience Stores, Non-Store Based)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
L'Oréal Group (France), Procter & Gamble (U.S.), Himalaya Global Holdings Ltd (India), Kao Corporation (Japan), Beiersdorf AG (Germany), Estée Lauder Companies Inc. (U.S), Unilever (U.K.), Shiseido Company (Japan), Johnson & Johnson Private Limited (India), Amorepacific (South Korea), AVON PRODUCTS (U.K.), Kracie Holdings,Ltd. (Japan), REN Clean Skincare (U.K.), LENZING AG (Austria), ALLMASK (India), Reviera Overseas (India), Zoic Cosmetics (India), Anthem Insurance Companies, Inc. (U.S.)
Sheet face masks support in removing the excess oil and improving the skin appearances. These are made up of materials such as papers, fibres or gel generally. They are known to moisturize the skin, prevent acne and keep the skin hydrated. These products are easy to apply and use, thus they have high demand mainly in women population.
Global Sheet Face Masks Market Dynamics
- Increasing awareness among women regarding sheet face masks
The growing awareness regarding sheet face masks among people especially in female population is expected to drive the growth of the market. The skin benefits associated with sheet face masks such as brightening, nourishment and hydration detox are gaining popularity among female end-users. Furthermore, the application gives an immediate increase of vitamins and moisture within a short time period, hence is progressively preferred by the consumers, in turn growing the market growth.
- Increasing popularity of bio-cellulose sheet masks
Bio-cellulose masks are gaining significant traction because of their better performance. These masks are prepared by cellulose which has obtained from certain bacteria in a highly-controlled laboratory environment. The obtained cellulose is collected and purified to production of products. As a result of sticky property of cellulose, the masks adhere inflexibly to the skin and does not enable the ingredients to evaporate easily. This is anticipated to increase the demand for the bio-cellulose sheet masks and drive the growth of the market over the forecast period, thereby propelling the market growth.
- Increasing product advancements
The major market players are offering advanced sheet face masks after analysing the skin type with an advanced device or system. They are also focussing on manufacturing innovative masks from renewable materials. For instance, Johnson & Johnson Consumer Inc. which is a US-based skincare company is highly focusing on developing single-use hydrogel sheet masks which contain hydrogel and active ingredients made from red seaweed and locust beans and offer nonwoven support for comfort and fit. Therefore, increasing product innovation and advancements will create lucrative opportunities for the growth of the market.
- Increasing innovations in the sheet face mask products
Innovations in the sheet face mask products are certain to offer growth opportunities for the market. Various innovative products are introduced by key industry players in the market such as charcoal sheet masks, cream sheet masks, one-minute sheet masks, non-toxic sheet masks, dual-compartment sheet masks, and many others. This is offering an extensive variety in products catering to the numerous requirement of the consumers.
- Severe risks associated with high temperature in summers
Disposal of the cotton sheet face masks is a major concern which is affecting the growth of the market. These masks are accompanied by disposal pouches which are made of aluminium and plastic. Additionally, counterfeit products that are not 100 percent made of cotton are entering the market due to the increasing popularity of the product. This makes the sheet face mask impossible to be recycled. Such factors are anticipated to impede the growth of market during the forecast period.
- Availability of product substitute
Increasing availability of substitute products of sheet face masks such as face gel, face wax and many other which are progressively possessing a robust presence in the global market is expected to hamper the growth of the market during the forecast period.
This sheet face masks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sheet face masks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
- In 2022, Shiseido Europe S.A.entered into an agreement to acquire Gallinée Ltd. The acquisition of Gallinée demonstrates Shiseido’s commitment to skin beauty sector helping us realize our mission to integrate inner beauty and skin beauty. This commitment is part of our “WIN 2023 and Beyond” strategy.
- In 2022, Lenzing Group announced the launch of Lenzing Lyocell Micro Skin fibers and Lenzing Lyocell Fine Skin under the nonwoven ingredient brand of company name Veocel. These fibers present a level of translucency, fineness, softness for beauty applications, mainly for facial sheet masks.
- In 2021, The Manish Malhotra Beauty brand has launched its first line of sheet face masks. This line comprises five ‘Manish Malhotra Luxury Sheet Masks’ which has launched on beauty retailer MyGlamm’s e-commerce site.
- In 2021, Kanebo Cosmetics Inc. has launched a sheet mask called Smile Performer. The sheet mask is manufactured with two lifters on both side of the lower half to pull the skin up as a opposite of a smile.
Global Sheet Face Masks Market Scope
The sheet face masks market is segmented on the basis of type, form, skin type, category,, price, end user, application, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Bio Cellulose
- Foil Sheet Masks
- Clay Sheet Masks
- Supermarkets and Hypermarkets
- Convenience Stores
- Non-Store Based
Sheet Face Masks Market Regional Analysis/Insights
The sheet face masks market is analyzed and market size insights and trends are provided by country, type, form, skin type, category,, price, end user, application, distribution channel as referenced above.
The countries covered in the sheet face masks market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia- dominates the sheet face masks market in terms of revenue and market share owing to the high consumption of sheet face masks in countries such as China and South Korea. Moreover, growing demand for skin care products in these nations will further boost the growth of the market.
North America is expected to be the fastest developing region during the forecast period of 2023-2030 owing to the increasing demand for natural ingredients-based sheet masks such as hydrogel masks and bio-cellulose in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Sheet Face Masks Market Share Analysis
The sheet face masks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sheet face masks market.
Some of the major players operating in the sheet face masks market are:
- L'Oréal Group (France)
- Procter & Gamble (U.S.)
- Himalaya Global Holdings Ltd (India)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Estée Lauder Companies Inc. (U.S)
- Unilever (U.K.)
- Shiseido Company (Japan)
- Johnson & Johnson Private Limited (India)
- Amorepacific (South Korea)
- AVON PRODUCTS (U.K.)
- Kracie Holdings,Ltd. (Japan)
- REN Clean Skincare (U.K.)
- LENZING AG (Austria)
- ALLMASK (India)
- Reviera Overseas (India)
- Zoic Cosmetics (India)
- Anthem Insurance Companies, Inc. (U.S.)