Global Shisha Tobacco Market, By Product Type (Strong Shisha Tobacco, Mild Shisha Tobacco, Light Shisha Tobacco), Flavor (Fruit, Mint, Chocolate, Caramel, Beverages, Blended Flavors), Distribution Channel (Direct, Indirect) - Industry Trends and Forecast to 2030.
Shisha Tobacco Market Analysis and Size
Over the last few years, there has been immense growth in the participation in smoking activities. Additionally, the increasing acceptance of hookah tobacco in various theme-based restaurants, lounges, and cafes and the rising trend of newly added flavors in hookah are fuelling the shisha tobacco market growth. Therefore, the market is estimated to grow rapidly over forecasted period.
There has been rapid economic growth and development, leading to an increase in disposable income and consumer spending. As a result, there is a greater affordability and willingness to spend on leisure activities like shisha smoking, contributing to the high demand for shisha tobacco.
Data Bridge Market Research analyses that the shisha tobacco market which was USD 946.09 million in 2022, would rocket up to USD 1,650.03 million by 2030, and is expected to undergo a CAGR of 7.2% during the forecast period of 2023 to 2030.
“Fruit” dominates the flavour segment of the shisha tobacco market owing to a refreshing and aromatic experience for shisha smokers which it offers. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Shisha Tobacco Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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By Product Type (Strong Shisha Tobacco, Mild Shisha Tobacco, Light Shisha Tobacco), Flavor (Fruit, Mint, Chocolate, Caramel, Beverages, Blended Flavors), Distribution Channel (Direct, Indirect)
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Countries Covered
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North America (U.S., Canada, and Mexico), South America (Brazil, Argentina, and Rest of South America), Europe (Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and the rest of Europe), Asia-Pacific (Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the rest of Asia-Pacific), Middle East and Africa (U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and the rest of Middle East and Africa)
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Market Players Covered
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FUMARI (U.S.), Haze Tobacco (U.S.), Al Fakher Tobacco Factory (UAE), SOCIALSMOKE (U.S.), Japan Tobacco Inc. (Japan), SOEX (Germany), Prince Molasses (Morocco), Romman Shisha (U.S.), Mazaya (Kuwait ), Ugly Hookah (U.S.), Cloud Tobacco (U.S.), Flavors of Americas S.A. (Paraguay), Al Amir Tobacco (United Arab Emirates), STARBUZZTOBACCO. (U.S.), Nakhla (Iraq), MujeebSons (India), Godfrey Phillips India Ltd. (India), The Eastern Company (U.S.), and ALWAHA-TOBACCO. (U.S.)
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Market Opportunities
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Market Definition
Shisha tobacco is a mixture of tobacco, water, glycerin, flavor components, and aromatic substances, which is then smoked through a hookah apparatus. This flavored and aromatic tobacco is smoked by the majority of population due to its traits of relaxing an individual. With a number of flavor offerings for the product, the market is expected to undergo moderate growth in the forecast period due to its widespread adoption. Shisha also known as water pipe tobacco, argileh, maassel, hookah, or narghile in different region globally is a consumed for its relaxing and energizing effect. The shisha tobacco is molasses syrupy form of tobacco consumed through a water pipe or hookah and comes in different flavors.
Shisha Tobacco Market Dynamics
Drivers
- Rising popularity and social acceptance
Shisha tobacco, also known as hookah or waterpipe tobacco, has gained significant popularity worldwide, particularly among young adults. Shisha smoking is often seen as a social activity and is enjoyed in various settings such as hookah lounges, cafes, and social gatherings. The social acceptance and cultural significance of shisha tobacco contribute to its growing demand globally.
- Expansion of hookah bars and lounges
The establishment of hookah bars and lounges in various countries has significantly contributed to the growth of the shisha tobacco market. These venues provide consumers with a dedicated space to enjoy shisha smoking in a social environment. The rise in the number of hookah bars and lounges globally has created a demand for shisha tobacco and related products.
- Growing cross-cultural influence and tourism
Shisha smoking has gained popularity not only within its traditional cultural contexts but also across different regions due to globalization and tourism. Travelers, particularly in popular tourist destinations, often seek out hookah experiences as part of their cultural exploration. This cross-cultural influence and the curiosity of tourists have expanded the market for shisha tobacco in various parts of the world.
Opportunities
- Growing innovations in terms of flavors and variety: Shisha tobacco offers a wide range of flavors, including fruit, mint, and exotic blends, appealing to diverse consumer preferences. The availability of a vast flavor portfolio attracts both regular and occasional smokers, as they can explore different taste profiles and enjoy a personalized smoking experience. The variety of flavors and the ability to customize shisha sessions contribute to the market's growth.
- Increasing hookah culture and trendy image: Shisha tobacco has become associated with a trendy and fashionable lifestyle, attracting a wide consumer base. It is considered a part of the hookah culture, with enthusiasts seeking unique and flavorful smoking experiences. The hookah culture, fuelled by social media influence and lifestyle trends, has been instrumental in driving the demand for shisha tobacco.
Challenges/ Restraints
- Growing health concerns and regulations
One of the significant challenges faced by the shisha tobacco market is the increasing awareness of the potential health risks associated with smoking. Shisha smoking involves the combustion of charcoal and the inhalation of smoke, which can expose individuals to harmful chemicals and toxins. Health concerns related to lung diseases, oral health, and nicotine addiction have led to stricter regulations and bans on shisha smoking in some regions. These health concerns and regulations can limit the market's growth and lead to a decline in shisha tobacco consumption.
- Rising prices and taxation
Shisha tobacco is subject to various taxes and regulations, leading to an increase in prices over time. Higher prices can deter price-sensitive consumers and impact overall demand. Additionally, increased taxation and stringent regulations on tobacco products, including shisha tobacco, can limit accessibility and affordability, further contributing to the decline in the market.
- Change in consumer preferences
Changing consumer preferences and shifting lifestyles pose a challenge to the shisha tobacco market. With increasing health consciousness and a growing emphasis on well-being, some consumers are opting for healthier alternatives or quitting smoking altogether. The rise of alternative recreational activities and the availability of diverse entertainment options can divert consumer attention and decrease demand for shisha tobacco products.
This shisha tobacco market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Shisha Tobacco market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In December 2020, Al Fakher, the leading shisha tobacco brand globally, made significant progress in 2020 by focusing on the global travel retail sector. They unveiled a new packaging design in February, which received positive feedback from consumers, emphasizing that despite the change in appearance, the taste remained the same. Additionally, they introduced Bases, a range of tobacco-based flavor enhancers that allow shisha smokers to personalize their flavor experience
Global Shisha Tobacco Market Scope
The shisha tobacco market is segmented on the basis of product type, flavor, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
Flavor
- Fruit
- Mint
- Chocolate
- Caramel
- Beverages
- Blended Flavors
Distribution Channel
- Direct
- Indirect
Shisha Tobacco Market Regional Analysis/Insights
The shisha tobacco market is analysed and market size insights and trends are provided by product type, flavor, and distribution channel are referenced above.
The countries covered in the shisha tobacco market report are U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America in South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and the rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the rest of Asia-Pacific in Asia-Pacific, and U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and the rest of the Middle East and Africa.
Middle East and Africa is expected to dominate the shisha tobacco market owing to the large production and distribution of high-quality shisha tobacco, offering a wide range of flavors and blends to cater to diverse preferences.
Asia-Pacific is expected to be the fastest growing market during the forecast period of 2023 to 2030 owing to the changing lifestyle of people and consumption of shisha tobacco in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Shisha Tobacco Market Share Analysis
The shisha tobacco market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the shisha tobacco market are:
- FUMARI (U.S.)
- Haze Tobacco (U.S.)
- Al Fakher Tobacco Factory (UAE)
- SOCIALSMOKE (U.S.)
- Japan Tobacco Inc. (Japan)
- SOEX (Germany)
- Prince Molasses (Morocco)
- Romman Shisha (U.S.)
- Mazaya (Kuwait )
- Ugly Hookah (U.S.)
- Cloud Tobacco (U.S.)
- Flavors of Americas S.A. (Paraguay)
- Al Amir Tobacco (UAE)
- STARBUZZTOBACCO. (U.S.)
- Nakhla (Iraq)
- MujeebSons (India)
- Godfrey Phillips India Ltd. (India)
- The Eastern Company (U.S.)
- ALWAHA-TOBACCO. (U.S.)
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