- In May 2025, DOJO launched the BLAST 10K in the UK, a high-capacity disposable e-cigarette featuring a unique pod combination. As a brand under Smoore, DOJO’s innovation aligns with regulatory standards while offering extended use and advanced design. The BLAST 10K delivers up to 10,000 puffs, integrating leak-resistant technology and a rechargeable battery for a seamless vaping experience. This launch strengthens DOJO’s position in the evolving UK e-cigarette and shisha-style market, catering to consumers seeking convenience and performance
- In January 2025, Starbuzz expanded its organic shisha tobacco line, introducing low-nicotine formulations made with natural ingredients. The new flavors, including organic apple and herbal mint, cater to growing health-conscious consumer preferences. This strategic move strengthens Starbuzz’s presence in the premium segment, particularly in North America and Europe, where demand for healthier alternatives is increasing. By offering innovative and refined blends, Starbuzz continues to lead the market in high-quality shisha products
- In December 2024, Fumari introduced a redesigned e-commerce platform, expanding its selection of premium shisha tobacco products, including popular fruit and dessert flavors. The platform enhances accessibility for consumers in North America and Europe, offering features such as subscription models and customizable flavor options. This strategic move strengthens Fumari’s direct-to-consumer sales channel, aligning with the growing trend of online shisha purchases. By improving convenience and personalization, Fumari aims to capture a larger market share and meet evolving consumer preferences.
- In October 2024, Mazaya, a leading shisha tobacco manufacturer, partnered with local distributors in India and Southeast Asia to strengthen its market presence. This collaboration focuses on distributing its popular fruit and mint flavor lines, catering to the region’s growing youth population and hookah lounge culture. By expanding its distribution network, Mazaya aims to capitalize on the rapid market growth in Asia-Pacific, reinforcing its position as a key player in the shisha tobacco industry
- In April 2022, Al Fakher Tobacco Trading introduced its Double Kick range exclusively through Dubai Duty-Free, expanding its presence in travel retail. This new line features three flavors—Two Apple, Mint, and Grape & Mint—each available in a 200g format. The Double Kick range offers double the nicotine content compared to standard Al Fakher products, catering to consumer demand for stronger shisha blends. This launch reinforces Al Fakher’s strategic focus on premium offerings in global travel retail markets
