Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL SMS MARKETING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL SMS MARKETING MARKET
2.3 VENDOR POSITIONING GRID
2.4 TECHNOLOGY LIFE LINE CURVE
2.5 MARKET GUIDE
2.6 MULTIVARIATE MODELLING
2.7 TOP TO BOTTOM ANALYSIS
2.8 STANDARDS OF MEASUREMENT
2.9 VENDOR SHARE ANALYSIS
2.1 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.11 DATA POINTS FROM KEY SECONDARY DATABASES
2.12 GLOBAL SMS MARKETING MARKET: RESEARCH SNAPSHOT
2.13 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1 VALUE CHAIN ANALYSIS
5.2 BRAND ANALYSIS
5.3 ECOSYSTEM MARKET MAP
5.4 TECHNOLOGICAL TRENDS
5.5 TOP WINNING STRATEGIES
5.6 PORTER’S FIVE FORCES ANALYSIS
6 GLOBAL SMS MARKETING MARKET, BY MARKETING CAMPAIGNS
6.1 OVERVIEW
6.2 FESTIVE OCCASIONS
6.3 SPECIAL OFFERS
6.4 DISCOUNT OFFERS
6.5 OTHERS
7 GLOBAL SMS MARKETING MARKET, BY MODE
7.1 OVERVIEW
7.2 ONLINE
7.3 OFFLINE/RETAIL
8 GLOBAL SMS MARKETING MARKET, BY ENTERPRISE SIZE
8.1 OVERVIEW
8.2 SMALL ENTERPRISES
8.3 MEDIUM ENTERPRISES
8.4 LARGE ENTERPRISES
9 GLOBAL SMS MARKETING MARKET, BY VERTICAL
9.1 OVERVIEW
9.2 RETAIL
9.2.1 BY MARKETING CAMPAIGNS
9.2.1.1. FESTIVE OCCASIONS
9.2.1.2. SPECIAL OFFERS
9.2.1.3. DISCOUNT OFFERS
9.2.1.4. OTHERS
9.3 HEALTHCARE
9.3.1 BY MARKETING CAMPAIGNS
9.3.1.1. FESTIVE OCCASIONS
9.3.1.2. SPECIAL OFFERS
9.3.1.3. DISCOUNT OFFERS
9.3.1.4. OTHERS
9.4 AUTOMOTIVE
9.4.1 BY MARKETING CAMPAIGNS
9.4.1.1. FESTIVE OCCASIONS
9.4.1.2. SPECIAL OFFERS
9.4.1.3. DISCOUNT OFFERS
9.4.1.4. OTHERS
9.5 BFSI
9.5.1 BY MARKETING CAMPAIGNS
9.5.1.1. FESTIVE OCCASIONS
9.5.1.2. SPECIAL OFFERS
9.5.1.3. DISCOUNT OFFERS
9.5.1.4. OTHERS
9.6 IT & TELECOM
9.6.1 BY MARKETING CAMPAIGNS
9.6.1.1. FESTIVE OCCASIONS
9.6.1.2. SPECIAL OFFERS
9.6.1.3. DISCOUNT OFFERS
9.6.1.4. OTHERS
9.7 HOSPITALITY
9.7.1 BY MARKETING CAMPAIGNS
9.7.1.1. FESTIVE OCCASIONS
9.7.1.2. SPECIAL OFFERS
9.7.1.3. DISCOUNT OFFERS
9.7.1.4. OTHERS
9.8 OTHERS
9.8.1 BY MARKETING CAMPAIGNS
9.8.1.1. FESTIVE OCCASIONS
9.8.1.2. SPECIAL OFFERS
9.8.1.3. DISCOUNT OFFERS
9.8.1.4. OTHERS
10 GLOBAL SMS MARKETING MARKET, BY REGION
10.1 GLOBAL SMS MARKETING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
10.1.1 NORTH AMERICA
10.1.1.1. U.S.
10.1.1.2. CANADA
10.1.1.3. MEXICO
10.1.2 EUROPE
10.1.2.1. GERMANY
10.1.2.2. FRANCE
10.1.2.3. U.K.
10.1.2.4. ITALY
10.1.2.5. SPAIN
10.1.2.6. RUSSIA
10.1.2.7. TURKEY
10.1.2.8. BELGIUM
10.1.2.9. NETHERLANDS
10.1.2.10. SWITZERLAND
10.1.2.11. REST OF EUROPE
10.1.3 ASIA PACIFIC
10.1.3.1. JAPAN
10.1.3.2. CHINA
10.1.3.3. SOUTH KOREA
10.1.3.4. INDIA
10.1.3.5. AUSTRALIA
10.1.3.6. SINGAPORE
10.1.3.7. THAILAND
10.1.3.8. MALAYSIA
10.1.3.9. INDONESIA
10.1.3.10. PHILIPPINES
10.1.3.11. REST OF ASIA PACIFIC
10.1.4 SOUTH AMERICA
10.1.4.1. BRAZIL
10.1.4.2. ARGENTINA
10.1.4.3. REST OF SOUTH AMERICA
10.1.5 MIDDLE EAST AND AFRICA
10.1.5.1. SOUTH AFRICA
10.1.5.2. EGYPT
10.1.5.3. SAUDI ARABIA
10.1.5.4. U.A.E
10.1.5.5. ISRAEL
10.1.5.6. REST OF MIDDLE EAST AND AFRICA
10.2 KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES
11 GLOBAL SMS MARKETING MARKET, COMPANY LANDSCAPE
11.1 COMPANY SHARE ANALYSIS: NORTH AMERICA
11.2 COMPANY SHARE ANALYSIS: EUROPE
11.3 COMPANY SHARE ANALYSIS: ASIA-PACIFIC
11.4 MERGERS & ACQUISITIONS
11.5 NEW PRODUCT DEVELOPMENT & APPROVALS
11.6 EXPANSIONS
11.7 REGULATORY CHANGES
11.8 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
12 GLOBAL SMS MARKETING MARKET, SWOT ANALYSIS
13 GLOBAL SMS MARKETING MARKET, COMPANY PROFILE
13.1 IBM CORPORATION
13.1.1 COMPANY SNAPSHOT
13.1.2 REVENUE ANALYSIS
13.1.3 GEOGRAPHIC PRESENCE
13.1.4 PRODUCT PORTFOLIO
13.1.5 RECENT DEVELOPMENTS
13.2 CYTECH LTD
13.2.1 COMPANY SNAPSHOT
13.2.2 REVENUE ANALYSIS
13.2.3 GEOGRAPHIC PRESENCE
13.2.4 PRODUCT PORTFOLIO
13.2.5 RECENT DEVELOPMENTS
13.3 MOZEO, LLC
13.3.1 COMPANY SNAPSHOT
13.3.2 REVENUE ANALYSIS
13.3.3 GEOGRAPHIC PRESENCE
13.3.4 PRODUCT PORTFOLIO
13.3.5 RECENT DEVELOPMENTS
13.4 SIMPLYCAST
13.4.1 COMPANY SNAPSHOT
13.4.2 REVENUE ANALYSIS
13.4.3 GEOGRAPHIC PRESENCE
13.4.4 PRODUCT PORTFOLIO
13.4.5 RECENT DEVELOPMENTS
13.5 AVOCHATO
13.5.1 COMPANY SNAPSHOT
13.5.2 REVENUE ANALYSIS
13.5.3 GEOGRAPHIC PRESENCE
13.5.4 PRODUCT PORTFOLIO
13.5.5 RECENT DEVELOPMENTS
13.6 SENDPULSE
13.6.1 COMPANY SNAPSHOT
13.6.2 REVENUE ANALYSIS
13.6.3 GEOGRAPHIC PRESENCE
13.6.4 PRODUCT PORTFOLIO
13.6.5 RECENT DEVELOPMENTS
13.7 FIRSTHIVE
13.7.1 COMPANY SNAPSHOT
13.7.2 REVENUE ANALYSIS
13.7.3 GEOGRAPHIC PRESENCE
13.7.4 PRODUCT PORTFOLIO
13.7.5 RECENT DEVELOPMENTS
13.8 ORACLE CORPORATION
13.8.1 COMPANY SNAPSHOT
13.8.2 REVENUE ANALYSIS
13.8.3 GEOGRAPHIC PRESENCE
13.8.4 PRODUCT PORTFOLIO
13.8.5 RECENT DEVELOPMENTS
13.9 SAS INSTITUTE, INC
13.9.1 COMPANY SNAPSHOT
13.9.2 REVENUE ANALYSIS
13.9.3 GEOGRAPHIC PRESENCE
13.9.4 PRODUCT PORTFOLIO
13.9.5 RECENT DEVELOPMENTS
13.1 SALESFORCE
13.10.1 COMPANY SNAPSHOT
13.10.2 REVENUE ANALYSIS
13.10.3 GEOGRAPHIC PRESENCE
13.10.4 PRODUCT PORTFOLIO
13.10.5 RECENT DEVELOPMENTS
13.11 CALLHUB
13.11.1 COMPANY SNAPSHOT
13.11.2 REVENUE ANALYSIS
13.11.3 GEOGRAPHIC PRESENCE
13.11.4 PRODUCT PORTFOLIO
13.11.5 RECENT DEVELOPMENTS
13.12 CHARTBOOST
13.12.1 COMPANY SNAPSHOT
13.12.2 REVENUE ANALYSIS
13.12.3 GEOGRAPHIC PRESENCE
13.12.4 PRODUCT PORTFOLIO
13.12.5 RECENT DEVELOPMENTS
13.13 CLICKSEND
13.13.1 COMPANY SNAPSHOT
13.13.2 REVENUE ANALYSIS
13.13.3 GEOGRAPHIC PRESENCE
13.13.4 PRODUCT PORTFOLIO
13.13.5 RECENT DEVELOPMENTS
13.14 TEXTMAGIC
13.14.1 COMPANY SNAPSHOT
13.14.2 REVENUE ANALYSIS
13.14.3 GEOGRAPHIC PRESENCE
13.14.4 PRODUCT PORTFOLIO
13.14.5 RECENT DEVELOPMENTS
13.15 MILLENIAL MEDIA
13.15.1 COMPANY SNAPSHOT
13.15.2 REVENUE ANALYSIS
13.15.3 GEOGRAPHIC PRESENCE
13.15.4 PRODUCT PORTFOLIO
13.15.5 RECENT DEVELOPMENTS
13.16 MARKETO
13.16.1 COMPANY SNAPSHOT
13.16.2 REVENUE ANALYSIS
13.16.3 GEOGRAPHIC PRESENCE
13.16.4 PRODUCT PORTFOLIO
13.16.5 RECENT DEVELOPMENTS
13.17 INMOBI
13.17.1 COMPANY SNAPSHOT
13.17.2 REVENUE ANALYSIS
13.17.3 GEOGRAPHIC PRESENCE
13.17.4 PRODUCT PORTFOLIO
13.17.5 RECENT DEVELOPMENTS
13.18 INFOBLIP, LTD
13.18.1 COMPANY SNAPSHOT
13.18.2 REVENUE ANALYSIS
13.18.3 GEOGRAPHIC PRESENCE
13.18.4 PRODUCT PORTFOLIO
13.18.5 RECENT DEVELOPMENTS
13.19 AMOBEE, INC
13.19.1 COMPANY SNAPSHOT
13.19.2 REVENUE ANALYSIS
13.19.3 GEOGRAPHIC PRESENCE
13.19.4 PRODUCT PORTFOLIO
13.19.5 RECENT DEVELOPMENTS
13.2 SIMPLETEXTING
13.20.1 COMPANY SNAPSHOT
13.20.2 REVENUE ANALYSIS
13.20.3 GEOGRAPHIC PRESENCE
13.20.4 PRODUCT PORTFOLIO
13.20.5 RECENT DEVELOPMENTS
13.21 SPRING EDGE
13.21.1 COMPANY SNAPSHOT
13.21.2 REVENUE ANALYSIS
13.21.3 GEOGRAPHIC PRESENCE
13.21.4 PRODUCT PORTFOLIO
13.21.5 RECENT DEVELOPMENTS
13.22 OMNISEND
13.22.1 COMPANY SNAPSHOT
13.22.2 REVENUE ANALYSIS
13.22.3 GEOGRAPHIC PRESENCE
13.22.4 PRODUCT PORTFOLIO
13.22.5 RECENT DEVELOPMENTS
13.23 SMSHORIZON
13.23.1 COMPANY SNAPSHOT
13.23.2 REVENUE ANALYSIS
13.23.3 GEOGRAPHIC PRESENCE
13.23.4 PRODUCT PORTFOLIO
13.23.5 RECENT DEVELOPMENTS
13.24 REPLYBUY
13.24.1 COMPANY SNAPSHOT
13.24.2 REVENUE ANALYSIS
13.24.3 GEOGRAPHIC PRESENCE
13.24.4 PRODUCT PORTFOLIO
13.24.5 RECENT DEVELOPMENTS
NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDY AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST
14 RELATED REPORTS
15 QUESTIONNAIRE
16 ABOUT DATA BRIDGE MARKET RESEARCH
