Latest Developments in Global Short Message Service Sms Marketing Market

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Latest Developments in Global Short Message Service Sms Marketing Market

  • ICT
  • Jan 2025
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

  • In February 2024, Infobip, a global cloud communications platform, unveiled its Rich Communication Services (RCS) Business Messaging Solution at the Mobile World Congress. This solution is designed to help mobile network operators (MNOs) and businesses connect with customers, enhance engagement, and deliver interactive conversational messages for a memorable experience
  • In November 2023, Bharti Airtel, an Indian telecom provider, launched "Airtel Advantage," an innovative platform for global interconnect solutions. This automated one-stop service, the first of its kind among Indian telecom carriers, offers a range of services, including International Voice, Direct Inward Dialing (DID), P2A, A2P, P2P SMS, and International Toll-Free Service (ITFS)
  • In August 2023, Route Mobile joined forces with Vodafone Idea to introduce A2P SMS monetization solutions. These AI/ML-powered offerings include an analytical firewall, an SMS Hub on the Vodafone Idea network, and the aggregation of international A2P SMS traffic
  • In June 2023, VOX Solutions partnered with TNM to secure the delivery of A2P messages to TNM's clients and global enterprises. This collaboration enhances TNM's ability to manage international A2P SMS and voice traffic, leveraging the VOX-360 platform's advanced features for fraud prevention, A2P SMS monetization, and mobile identity solutions
  • In March 2023, DIDWW, a VoIP and SIP trunking services provider, expanded its A2P SMS service coverage to 21 European countries. This enhancement enables businesses to send personalized messages with alphanumeric sender IDs, improving brand visibility and customer engagement