- In February 2025, Phyla, a skincare brand backed by Ryan Reynolds, launched a breakthrough acne treatment using bacteriophages to target Cutibacterium acnes, the bacteria primarily responsible for acne. The Acne Phage Serum (USD 70) offers a natural and highly targeted method, with early users reporting notable improvements
- In December 2024, French brand Gallinée released a microbiome-friendly Anti-Ageing Face Recovery Mask, formulated with prebiotics and probiotics to support skin barrier restoration, hydration, and radiance
- In September 2024, Evonik introduced a new lab model that realistically simulates skin microbiota to test cosmetic ingredients. This allows brands to create scientifically validated, microbiome-supporting skincare products
- In March 2024, POND’S launched a Microbiome Analyzer pilot in the Philippines, offering skin swab analysis with AI-driven, personalized skincare recommendations within an hour—part of its mission to deliver science-backed beauty at scale
- In March 2024, New Zealand-based Emma Lewisham’s brand reported NZD USD13 million in sales with projections to double, driven by its commitment to sustainability and microbiome-conscious, natural skincare
