“Growth of Proximity Marketing and Location-Based Services”
- Proximity marketing is gaining momentum as businesses look for more personalized ways to engage with consumers in real time
- Smart beacons are widely used in retail to push targeted offers and promotions to customers based on their location within a store or venue
- In retail, brands such as Macy's are using beacon technology to send coupons and store information directly to customers' smartphones as they walk through the store
- Outside retail, airports are using smart beacons to guide passengers and deliver relevant information such as flight updates or directions to their gates
- This trend is expected to continue growing as more industries recognize the potential for smart beacons to improve customer experience and streamline operations
- For instance, proximity marketing is seen with the retail giant, Macy's, which uses smart beacon technology to send personalized offers, discounts, and promotions to customers' smartphones as they walk through their stores. This enhances the shopping experience by providing real-time, location-based engagement, ultimately increasing sales and customer loyalty
