Global Smart Connected Pet Collar Market
Market Size in USD Million
CAGR :
% 
USD
632.90 Million
USD
1,327.36 Million
2025
2033
 Forecast Period |
2026 –2033 |
 Market Size (Base Year) |
USD 632.90 Million |
 Market Size (Forecast Year) |
USD 1,327.36 Million |
 CAGR |
% |
| Major Markets Players |
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Global Smart Connected Pet Collar Market Segmentation, By Pet Type (Cat and Dog), Sales Channel (Offline and Online)- Industry Trends and Forecast to 2033
Smart Connected Pet Collar Market Size
- The global smart connected pet collar market size was valued at USD 632.90 million in 2025 and is expected to reach USD 1,327.36 million by 2033, at a CAGR of 9.70% during the forecast period
- The market growth is largely fuelled by increasing pet ownership, rising consumer preference for connected and smart devices, and growing awareness of pet health, safety, and tracking solutions
- Technological advancements in GPS, IoT, and wearable sensors for pets are driving demand for innovative collars that provide location tracking, activity monitoring, and health insights
Smart Connected Pet Collar Market Analysis
- The market is characterized by rapid innovation in product features, including GPS tracking, fitness monitoring, behavioral insights, and smartphone integration, enhancing overall pet care and owner convenience
- Increasing collaborations between technology providers, pet accessory manufacturers, and e-commerce platforms are shaping the competitive landscape and driving sustained market growth
- North America dominated the smart connected pet collar market with the largest revenue share in 2025, driven by increasing pet ownership, rising disposable incomes, and growing awareness of pet safety and health monitoring technologies
- Asia-Pacific region is expected to witness the highest growth rate in the global smart connected pet collar market, driven by expanding middle-class population, increasing pet ownership, and improving technological infrastructure
- The dog segment held the largest market revenue share in 2025, driven by higher adoption among dog owners for tracking, activity monitoring, and health management. Dog collars are increasingly integrated with GPS, fitness sensors, and mobile app connectivity, making them a popular choice for both urban and outdoor pet owners
Report Scope and Smart Connected Pet Collar Market Segmentation
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Attributes |
Smart Connected Pet Collar Key Market Insights |
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Segments Covered |
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Countries Covered |
North America
Europe
Asia-Pacific
Middle East and Africa
South America
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Key Market Players |
• Allflex (U.K.) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Smart Connected Pet Collar Market Trends
Rising Demand for Pet Monitoring and Safety Solutions
- The growing focus on pet health, safety, and wellbeing is significantly shaping the smart connected pet collar market, as pet owners increasingly prefer devices that offer location tracking, activity monitoring, and health insights. Smart collars are gaining traction due to their ability to enhance pet safety and provide real-time monitoring, strengthening adoption across both domestic and outdoor pet activities and encouraging manufacturers to innovate with new features that cater to evolving consumer expectations
- Increasing awareness around pet care, fitness, and connected devices has accelerated the demand for smart collars in dogs, cats, and other companion animals. Tech-savvy and health-conscious pet owners are actively seeking products that combine GPS tracking, wearable sensors, and mobile app connectivity, prompting brands to prioritize functionality, convenience, and user-friendly interfaces
- Technology and smart-home integration trends are influencing purchasing decisions, with manufacturers emphasizing app connectivity, remote notifications, and cloud-based data storage. These factors help brands differentiate products in a competitive market and build consumer trust while driving adoption of multifunctional collars with enhanced tracking, health, and safety features
- For instance, in 2024, Whistle in the U.S. and Petkit in China expanded their product portfolios by introducing collars with GPS tracking, activity monitoring, and health alert features. These launches were introduced in response to rising pet owner preference for smart, connected solutions, with distribution across retail, specialty stores, and e-commerce platforms. The products were also marketed as tools for pet safety and wellbeing, enhancing brand loyalty and repeat purchases among target audiences
- While demand for smart connected pet collars is growing, sustained market expansion depends on continuous innovation, battery efficiency, and integration with mobile and IoT platforms. Manufacturers are also focusing on improving durability, connectivity, and data security to balance cost, quality, and functionality for broader adoption
Smart Connected Pet Collar Market Dynamics
Driver
Rising Adoption Of Smart Wearables And Pet Monitoring Devices
- Increasing pet ownership and growing awareness of pet safety are major drivers for the smart connected pet collar market. Pet owners are increasingly investing in collars that offer GPS tracking, activity monitoring, and health insights to ensure wellbeing and security. This trend is also pushing development of multifunctional devices and integration with smartphone apps, supporting product diversification
- Expanding applications in location tracking, fitness monitoring, health alerts, and behavioral insights are influencing market growth. Smart collars help monitor pets remotely, provide real-time notifications, and enhance pet safety while maintaining convenience for owners. The increasing adoption of mobile apps and connected devices globally further reinforces this trend
- Pet product manufacturers are actively promoting smart collars through product innovation, marketing campaigns, and partnerships with tech companies. These efforts are supported by the growing consumer preference for pet safety, health monitoring, and connected solutions, and they also encourage collaboration between pet accessory brands and technology providers to improve product performance and user experience
- For instance, in 2023, Garmin in the U.S. and Xiaomi in China reported increased incorporation of GPS tracking and health monitoring features in smart collars. This expansion followed higher consumer demand for connected and health-oriented pet devices, driving repeat purchases and product differentiation. Both companies also highlighted safety, reliability, and app connectivity in marketing campaigns to strengthen consumer trust and brand loyalty
- Although rising smart pet monitoring trends support growth, wider adoption depends on battery life, connectivity reliability, and cost efficiency. Investment in R&D, durable materials, and software integration will be critical for meeting global demand and maintaining competitive advantage
Restraint/Challenge
Higher Cost And Limited Awareness Among Pet Owners
- The relatively higher cost of smart connected pet collars compared to traditional collars remains a key challenge, limiting adoption among price-sensitive pet owners. Advanced sensors, GPS modules, and app integration contribute to elevated pricing, while battery life and device maintenance add operational considerations
- Consumer awareness remains uneven, particularly in developing regions where smart pet wearables are still emerging. Limited understanding of functional benefits restricts adoption across certain pet segments, slowing market penetration
- Connectivity, software updates, and integration challenges also impact market growth, as smart collars require reliable mobile and IoT connections. Operational complexities and device maintenance can increase costs and reduce convenience for users
- For instance, in 2024, distributors in Southeast Asia supplying brands such as Petkit and Whistle reported slower uptake due to higher prices and limited awareness of tracking and health monitoring features. Technical support, app compatibility, and device setup requirements were additional barriers
- Overcoming these challenges will require cost-efficient production, expanded distribution networks, and focused educational initiatives for pet owners. Collaboration with retailers, veterinarians, and pet tech companies can help unlock the long-term growth potential of the global smart connected pet collar market. Developing cost-competitive devices with reliable connectivity and enhanced features will be essential for widespread adoption
Smart Connected Pet Collar Market Scope
The market is segmented on the basis of pet type and sales channel.
- By Pet Type
On the basis of pet type, the smart connected pet collar market is segmented into cat and dog. The dog segment held the largest market revenue share in 2025, driven by higher adoption among dog owners for tracking, activity monitoring, and health management. Dog collars are increasingly integrated with GPS, fitness sensors, and mobile app connectivity, making them a popular choice for both urban and outdoor pet owners.
The cat segment is expected to witness the fastest growth rate from 2026 to 2033, driven by rising urban pet ownership and increasing awareness of indoor and outdoor cat safety. Smart collars for cats are gaining traction due to compact designs, lightweight materials, and real-time monitoring features, providing convenience and peace of mind to owners.
- By Sales Channel
On the basis of sales channel, the market is segmented into offline and online. The online segment held the largest market revenue share in 2025, fueled by the convenience of e-commerce platforms, wider product variety, and easy access to smart collars with advanced features.
The offline segment is expected to witness significant growth from 2026 to 2033, driven by rising consumer preference for in-store demonstrations, expert guidance, and immediate product availability. Pet specialty stores, veterinary clinics, and retail outlets are increasingly promoting smart connected collars to enhance customer experience and trust.
Smart Connected Pet Collar Market Regional Analysis
- North America dominated the smart connected pet collar market with the largest revenue share in 2025, driven by increasing pet ownership, rising disposable incomes, and growing awareness of pet safety and health monitoring technologies
- Consumers in the region value the convenience of GPS tracking, activity monitoring, and health management features offered by smart collars, along with mobile app integration and real-time alerts
- The widespread adoption is further supported by technologically savvy pet owners, strong e-commerce infrastructure, and increasing demand for connected devices that enhance pet care and security
U.S. Smart Connected Pet Collar Market Insight
The U.S. market captured the largest revenue share in North America in 2025, fueled by rising adoption of smart pet products and connected home devices. Pet owners are increasingly prioritizing the safety, health, and activity tracking of their pets through intelligent collars. The growing trend of tech-enabled pet care, combined with mobile app connectivity and wearable device adoption, is significantly propelling market growth. Integration with smartphones and virtual assistants is also enhancing functionality and driving demand.
Europe Smart Connected Pet Collar Market Insight
The Europe market is expected to witness the fastest growth rate from 2026 to 2033, primarily driven by increasing awareness of pet health and safety, high pet adoption rates, and rising interest in connected lifestyle products. Urbanization and disposable income growth are encouraging pet owners to invest in advanced monitoring solutions. The region is experiencing strong growth across both cats and dogs, with collars being used for indoor tracking, outdoor safety, and activity monitoring.
U.K. Smart Connected Pet Collar Market Insight
The U.K. market is expected to witness rapid growth from 2026 to 2033, fueled by increasing home pet ownership and concerns regarding pet safety and well-being. Consumers are adopting smart collars for tracking, health monitoring, and behavioral insights. The U.K.’s robust retail and e-commerce infrastructure, alongside awareness campaigns on pet care technology, is further supporting market expansion.
Germany Smart Connected Pet Collar Market Insight
The Germany market is expected to grow significantly from 2026 to 2033, driven by rising pet adoption, increasing urbanization, and the demand for technologically advanced pet care solutions. German pet owners are increasingly investing in connected collars for monitoring activity, location, and health parameters. Integration with smartphones and wearable devices is also enhancing market penetration in both urban and semi-urban households.
Asia-Pacific Smart Connected Pet Collar Market Insight
The Asia-Pacific market is expected to witness the fastest growth rate from 2026 to 2033, driven by rising pet adoption, increasing disposable incomes, and rapid urbanization in countries such as China, Japan, and India. Government initiatives promoting pet welfare and growing awareness of smart technologies are accelerating adoption. As APAC becomes a manufacturing hub for smart pet collars, affordability and accessibility are improving, expanding the customer base.
Japan Smart Connected Pet Collar Market Insight
The Japan market is expected to witness significant growth from 2026 to 2033, supported by a high-tech culture, rising pet ownership, and the preference for convenience and safety. Japanese pet owners are adopting smart collars for indoor and outdoor monitoring, activity tracking, and integration with smart home devices. The aging population is also likely to drive demand for user-friendly and reliable pet monitoring solutions.
China Smart Connected Pet Collar Market Insight
The China market accounted for the largest revenue share in Asia-Pacific in 2025, driven by a growing middle class, rapid urbanization, and high adoption of smart devices. Smart collars are increasingly popular for both dogs and cats, with features including GPS tracking, health monitoring, and activity tracking. The push towards smart cities and expanding e-commerce platforms are key factors supporting market growth.
Smart Connected Pet Collar Market Share
The Smart Connected Pet Collar industry is primarily led by well-established companies, including:
• Allflex (U.K.)
• Avid Identification Systems, Inc. (U.S.)
• Datamars (U.K.)
• FitBark Inc. (U.S.)
• Garmin Ltd. (U.S.)
• SpotOn (U.S.)
• Invisible Fence (U.S.)
• Whistle (U.S.)
• LINK AKC (U.S.)
• Loc8tor Ltd. (U.K.)
• MOTOROLA HOME (U.S.)
• Tractive (U.K.)
• Trovan Ltd. (U.K.)
• Voyce (U.S.)
• Cybortra Technology Co., Ltd. (U.K.)
• KYON (U.K.)
• DOGTRA (U.S.)
• PetPace LTD. (U.K.)
• PawTrax (U.S.)
• Pod Trackers Pty Ltd. (U.K.)
• DAIRYMASTER (U.K.)
• Gibi Technologies Inc. (U.S.)
• IceRobotics Ltd (U.K.)
• GoPro, Inc. (U.S.)
• INUPATHY Inc. (U.S.)
Latest Developments in Global Smart Connected Pet Collar Market
- In 2023, Invoxia launched the Invoxia Smart Dog Collar, a biometric GPS pet collar named Minitailz. The development introduced miniaturized sensors suitable for dogs of all sizes and cats, offering enhanced location accuracy and advanced biometric tracking. Leveraging AI and expanded data access, the collar improves pet monitoring, health insights, and overall safety, representing a significant technological advancement in the smart connected pet collar market
- In February 2024, Strava partnered with Fi, a connected dog collar and health platform, to promote pet activity among its 120+ million athletes on Walk Your Dog Day. This collaboration aims to encourage healthier lifestyles for pets and owners, increase adoption of smart pet collars, and strengthen market engagement through community-driven fitness initiatives
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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