“Increasing Demand for Security and Tracking Solutions”
- One prominent trend in the global smart labels market is the increasing demand for security and tracking solutions
- This trend is driven by the rising need for product authentication, prevention of counterfeiting, and enhanced visibility across complex supply chains in sectors such as healthcare, logistics, and retail
- For instance, companies such as Avery Dennison and Zebra Technologies are introducing smart labels equipped with encrypted RFID, tamper-evident features, and IoT-enabled tracking to ensure product integrity and secure movement through distribution channels
- The shift toward secure, data-driven labeling is further supported by tightening regulatory standards, growing e-commerce activities, and increasing consumer awareness around product safety and traceability
- As industries prioritize transparency, safety, and operational efficiency, the demand for security-enhanced smart labels is expected to remain a key market driver—fueling continued innovation, adoption, and development of next-gen labeling technologies
