- In January 2023, Cannadips Europe, a brand under SpectrumLeaf known for its premium CBD offerings in the European market, partnered with Snushus AG to introduce all-natural CBD snus pouches and make its Core Collection available in stores. Cannadips CBD offers a diverse range of products, including five flavors in the Core Collection, ten in the Limited Edition, three in the CBG+Caffeine Line, and four in the Terpene Range (without CBD). All five Core Collection flavors are available online at Snushus.ch and Snushus.eu, as well as in all Snushus stores across Switzerland, with more collections expected to be added
- In December 2022, Philip Morris International completed the acquisition of Swedish Match, a leading manufacturer of nicotine pouches and snus, significantly expanding its presence in the non-combustible tobacco and nicotine product sectors
- In September 2022, Swedish Match announced its decision to discontinue the production of all combustible tobacco products and revealed plans to separate its cigar business, distributing it among shareholders. This shift allowed the company to focus on the development and expansion of smoke-free alternatives such as nicotine pouches and snus
- In March 2022, Mac Baren Tobacco Company A/S revealed its plan to establish its headquarters in Sweden at Usedomstrasse 7-9 in the Wandsbek district of Hamburg. The new facility, covering 1,510 m², includes manufacturing space, warehousing, and offices. This strategic relocation was influenced by Hamburg’s status as a key hub for the tobacco industry in Sweden
- In May 2021, Philip Morris International acquired Danish-based snus manufacturer AG Snus Aktieselskab, along with its portfolio of snus brands. This acquisition provided AG Snus with a significant opportunity to enhance its long-term growth under the umbrella of Philip Morris International
