- In January 2024, Puma S.E. inaugurated its newest store in Dubai at the renowned City Walk location in the U.A.E, marking the company's fourth store opening in the country in 2024 and showcasing some of its most popular products
- In December 2023, Under Armour, Inc. launched its first outlet store at the O2 multipurpose indoor arena in London, U.K, introducing a 3,949-square-foot retail space under the brand’s new Factory House concept, featuring a selection of sportswear, shoes, and accessories
- In December 2023, Nike Inc. collaborated with apparel brand STÜSSY to release the Stüssy x Nike Air Flight 89 collection, which includes hoodies, jackets, tops, sweatpants, and socks, with the DRIFIT socks showcasing a minimalist contrast branding on the ribbing
- In November 2022, Jockey International Inc. opened its 10th Exclusive Brand store in the U.A.E as part of a strategic initiative to expand its retail footprint and strengthen market penetration in the region, reinforcing its commitment to reaching a broader customer base
- In January 2020, the revitalized socks brand Happy Socks partnered with fashion icon Johnny Ramone to launch a vibrant and dynamic new collection
