“Rising Consumer Preference for Organic Sweeteners”
- One prominent trend in the global sorbitol market is the rising consumer preference for organic sweeteners
- This trend is driven by the growing health consciousness, a shift toward clean-label and naturally sourced ingredients, and increased concerns over the long-term health effects of artificial sweeteners
- For instance, companies such as Roquette Frères and Ingredion Incorporated are increasingly focusing on offering organically sourced sorbitol to cater to the demand for natural and plant-based sweetening solutions
- The preference for organic sweeteners is expanding across both mature markets such as North America and Europe, and emerging regions where wellness trends and disposable incomes are rising
- As consumers continue to seek healthier and more natural dietary choices, the demand for organic sorbitol is expected to foster innovation and propel sustained growth in the sorbitol market
