“Rising Shift toward Natural and Non-Antibiotic Additives”
• Increasing consumer preference for antibiotic-free meat and dairy products is pushing producers to seek natural feed solutions
• Regulatory bans on antibiotic growth promoters in regions such as the European Union are accelerating the shift toward natural additives
• Probiotics, enzymes, and phytogenics are emerging as favored alternatives to antibiotics due to their gut health and immunity-enhancing properties
• Feed manufacturers are focusing on formulating multifunctional, plant-based additives for sustainable animal nutrition
• For instance, Cargill introduced its phytogenic feed additive “Promote” as a natural growth enhancer, targeting antibiotic-free animal production systems
