"Personalized Nutrition Solutions for Individual Health Needs"
- Companies like Nutrigenomix and 23andMe offer genetic testing services that provide dietary recommendations based on an individual's genetic profile. These insights help consumers optimize their nutrient intake for goals such as weight loss, athletic performance, or managing chronic conditions like diabetes
- Brands such as Care/of, Persona, and Rootine provide personalized vitamin and supplement packs tailored through detailed online quizzes or biometric data. These products address specific health goals like improved sleep, better digestion, or enhanced immunity
- There's a surge in foods fortified with bioactive compounds (like polyphenols, peptides, or omega-3s) aimed at supporting brain health, heart health, or joint function. For instance, Nestlé Health Science develops medical nutrition products using such bioactives for targeted wellness outcomes
- Startups like ZOE and Viome analyze gut microbiomes to deliver food recommendations and personalized probiotics. This is based on the growing recognition that gut health plays a key role in overall wellness, from digestion to mental health
